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  1. 1. 1
  2. 2. Every morning, will you start with... 2
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  5. 5. Cnews Bread 5
  6. 6. Newspaper 6
  7. 7. Weather Sports Game Foreign EX rate 7
  8. 8. Technology package 8
  9. 9. 9
  10. 10. Website 10
  11. 11. steps for online order service 1 Create your account and compelete your personal information 2 Choose your own package on the website including Package size Types of bread Types of news Daily delivery time 3 Choose your preferred duration of subscription One month One quarter Six months One year 11
  12. 12. “ know...I don’t want to stuck on one type of bread with one type of news in definitely cetain size everyday.” Cnews “You can always change your profile through our website before midnight, then you will get your new package.” 12
  13. 13. “...mmm, that sounds cool! But possibly I do not eat bread for my every breakfast. I will even skip it if I’m extremely busy. And sometimes I want to try sth different. Now that I need to pay for the whole month, it seems like I’m wasting my money and your resource.” “No, you do not waste your money and our resource. It’s true that you cannot cancel your order . However, if you have Plan B for your tomorrow’s breakfast, you can inform us through the website before midnight and we will ship your package to poor children who really need sth to eat Cnews on your behalf. So you contribute to the community and you can track your charity. ” 13
  14. 14. Recyclable package 14
  15. 15. Favorable Design Eco- friendly material Dry- erase label Keep, Recycle & Reward Recyclable Package 15
  16. 16. Into practice 16
  17. 17. Your package Keep your Choose is delivered package for a your week and Track first class your favorite wait for our through your people to charity solution mail box recyle Up to 20% discount for good habit How it works 17
  18. 18. Our offers 3 Small 2 pcs Medium 4 pcs Large 6 pcs 4 Mixed Slice of bread Donut Bun 5 6 Tech Sports 18
  19. 19. Demand analysis 19
  20. 20. DAB Research In a typical day, millions of copies of free newspapers are put into circulation in Hong Kong, which leads to an amazing amount of paper comsuption. Govornment spends 400M HKD dealing with solid waste per year. According to the diagrams, 60% people simply throw away newspapers after reading, whereas 40% people think of this act as a kind of waste. YMCA Environmental education group Survey “How will you deal with free newspaper after reading?” “Do you think that it is a kind 20 of waste?”
  21. 21. Target customer 21
  22. 22. Young innovative Intend to professional embrace the world not read newspaper LOHAS Eat breads ...or get tired of newspaper 22
  23. 23. Highlight 23
  24. 24. • Embrace every morning in a simple and • We really care your breakfast time funny way • High quality bakery • Grab the most important and exciting • We deliver to you in a convenience, sense of the world fast and punctual way • Make yourself happy or Make someone else happy Innovative Caring Eco friendly Flexible • To achieve less paper consumption • Eat what you want • Recyclable package • Hear what you need • Opitimal utilization of food and • Change profile anytime resource 24
  25. 25. Growth Potential 25
  26. 26. Broader concept DIY your own package, Same concept, message/info new customers E.g. New movie For children, release, new bread with book release common sense, Product expansion maths quiz and more types of proverb bread, more types of news package, family package 26
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  28. 28. Eco-friendly material, general plastics and rubber based foams 28