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Perseus Brand Identity Guidlines
Perseus Brand Identity Guidlines
Copyright ©Perseus. All rights reserved.
1. Introduction 					4
2. Brand 						6
3. Tagline 						8
4. Logo 						10
5. Color Palette 					18
6. Grids 						26
7. ...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
The Perseus Books Group is an independent ...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
What is a Brand?
A brand is a collection o...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Tagline
Insightful. Innovative. Independen...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
The logo
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Perseus Brand Identity ...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Our Logo
The logo is a reflection of the...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Logo Size
The logo may be scaled to any ...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Logo Isolation
The space around the Pers...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Logo Colors
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Perseus Brand Identi...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Main Logo Colors
The Perseus logo is sho...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Secondary Logo Colors
These are colors t...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Tiertiary Logo Colors
Bright warm colors...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Grids
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Perseus Brand Identity Gui...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Grid Guide
The grid guides can be used f...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Typography
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Perseus Brand Identit...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
The Primary Typeface: Avenir
The grid gu...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Stationary
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Perseus Brand Identit...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Direct Marketing: Stationary
This is sel...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Business Card & Envelope
These are varia...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Web Icon
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Perseus Brand Identity ...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Web Icon
The icon may be used in any web...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Secondary Web Icon Colors
The icon may b...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Applications
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Perseus Brand Ident...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Web Applications
This icon will be used ...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
Cell Phone
This icon will be used for th...
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Perseus Brand Identity Guidlines
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Perseus Brand Identity Guidlines
E-Reader
This icon will be used for the ...
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Perseus Brand Identity Guidlines
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Logo guide bw

  1. 1. Page 1 Perseus Brand Identity Guidlines Perseus Brand Identity Guidlines Copyright ©Perseus. All rights reserved.
  2. 2. 1. Introduction 4 2. Brand 6 3. Tagline 8 4. Logo 10 5. Color Palette 18 6. Grids 26 7. Typography 32 8. Direct Marketing 34 9. Web Icon 40 10. Applications 46 Table of Contents
  3. 3. Page 5 Perseus Brand Identity Guidlines Page 4 Perseus Brand Identity Guidlines The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus- owned, joint ventures or owned by third parties. Member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and Nation Books, and joint ventures with Weinstein Books and The Daily independent publishers. For more information, visit our website at www.perseusbooksgroup.com. David Steinberger President and CEO Introduction Page 5 Perseus Brand Identity Guidlines Page 4 Perseus Brand Identity Guidlines
  4. 4. Page 7 Perseus Brand Identity Guidlines Page 6 Perseus Brand Identity Guidlines What is a Brand? A brand is a collection of tangible and intangible attributes that resonate whenever the brand is experienced. The benefits of a brand can be emotional, ie how it makes one feel and rational, ie the tangible reward that one gets from it. It lives in the mind of your target audiences. A brand essence is the inspiration, vision and reason for being. Brand values are what the brand stands for and what it believes in. For a brand to be successful it must be defined, nurtured and championed. The brand essence and values provide a benchmarking code by which activities that promote the brand can be measured.
  5. 5. Page 9 Perseus Brand Identity Guidlines Page 8 Perseus Brand Identity Guidlines Tagline Insightful. Innovative. Independent. The Perseus publishing company is made up of a group of twelve publishers, each with their own name, location, and corporate identity. These companies include Avalon Travel, Basic Books, Basic Civitas, Beast Books, DaCapo, Nation Books, Running Press, Public Affairs, Seal Press, Weinstein Books, Westview, and Vanguard. Each agency publishes books in the fields of fiction, non-fiction, poetry, academia, philosophy, and health. They are located in the Midwest, the East Coast, and the West Coast . Page 9 Perseus Brand Identity Guidlines Page 8 Perseus Brand Identity Guidlines
  6. 6. Page 11 Perseus Brand Identity Guidlines Page 10 Perseus Brand Identity Guidlines The logo Page 11 Perseus Brand Identity Guidlines Page 10 Perseus Brand Identity Guidlines
  7. 7. Page 13 Perseus Brand Identity Guidlines Page 12 Perseus Brand Identity Guidlines Our Logo The logo is a reflection of the Perseus brand, and the tagline, “Insightful. Innovative. Independent.” The logo is important and crucial as it disguishes Perseus apart from other publishing companies. It unifies the other twelve publishing companies as a whole, and sets a universal mark for the company in the publishing industry. The logo makes a simple, bold, and modern statement. It is an even weight sans serif typeface. The rounded type brings Perseus up-to-date, and sets it apart from other companies. The following pages instruct and demonstrate on how to make the best use of the logo. The logo in black The logo in white
  8. 8. Page 15 Perseus Brand Identity Guidlines Page 14 Perseus Brand Identity Guidlines Logo Size The logo may be scaled to any size. For most applications the logo will be sized to less than 1”. 1” logo .67” logo .33” logo
  9. 9. Page 17 Perseus Brand Identity Guidlines Page 16 Perseus Brand Identity Guidlines Logo Isolation The space around the Perseus logo is important. There needs to be an ample amount of space around the logo to not interfere with it’s presence and regconition. Space ensures the legibility and integrity of the logo. The clear space should be proportional to the logo dimension. %25 %50 %25 %50
  10. 10. Page 19 Perseus Brand Identity Guidlines Page 18 Perseus Brand Identity Guidlines Logo Colors Page 19 Perseus Brand Identity Guidlines Page 18 Perseus Brand Identity Guidlines
  11. 11. Page 21 Perseus Brand Identity Guidlines Page 20 Perseus Brand Identity Guidlines Main Logo Colors The Perseus logo is shown in its original color of blue. The following are other colors that may be applied to the logo and part of the Perseus brand. Below are tints of the colors that can also be applied. Perseus Blue R: 64 G: 131 B: 196 C: 87 M: 38 Y: 0 K: 0 Colors Tints Gray R: 78 G: 78 B: 80 C: 0 M: 0 Y: 0 K: 25 White R: 225 G: 225 B: 225 C: 0 M: 0 Y: 0 K: 0 Black R: 39 G: 37 B: 37 C:0 M:0 Y:0 K:100 Perseus Blue %100 %25%50 Gray %100 %25%50 Black %100 %25%50
  12. 12. Page 23 Perseus Brand Identity Guidlines Page 22 Perseus Brand Identity Guidlines Secondary Logo Colors These are colors that may be applied to the Perseus logo. They can be used in marketing materials and the website. These colors follow the mission of the Perseus Brand. R: 66 G: 49 B: 136 C: 90 M: 100 Y: 2 K: 2 R: 72 G: 77 B: 156 C: 86 M: 82 Y: 0 K: 0 R: 90 G: 48 B: 141 C: 75 M: 100 Y: 0 K: 0 R: 60 G: 87 B: 162 R: 84 G: 95 B: 167 C: 92 M: 74 Y: 0 K: 0 C: 79 M: 69 Y: 0 K: 0 R: 104 G: 77 B: 155 C: 66 M: 83 Y: 0 K: 0
  13. 13. Page 25 Perseus Brand Identity Guidlines Page 24 Perseus Brand Identity Guidlines Tiertiary Logo Colors Bright warm colors may be applied to the Perseus logo for a refreshing take. To keep in touch with the company mission the colors cannot be too garish. These colors may be used and applied when needed for merchandise and other company applications. R: 87 G: 182 B: 202 C: 79 M: 0 Y: 21 K: 0 R: 72 G: 77 B: 156 C: 86 M: 82 Y: 0 K: 0 R: 101 G: 180 B: 142 C: 77 M: 0 Y: 60 K: 0 R: 221 G: 134 B: 47 R: 175 G: 83 B: 155 C: 0 M: 57 Y: 99 K: 0 C: 19 M: 82 Y: 0 K: 0 R: 221 G: 229 B: 62 C: 18 M: 1 Y: 100 K: 0
  14. 14. Page 27 Perseus Brand Identity Guidlines Page 26 Perseus Brand Identity Guidlines Grids Page 27 Perseus Brand Identity Guidlines Page 26 Perseus Brand Identity Guidlines
  15. 15. Page 29 Perseus Brand Identity Guidlines Page 28 Perseus Brand Identity Guidlines Grid Guide The grid guides can be used for company collateral such as magazine spreads, advertisements, and posters to mantain visual consistency in the coporate identity. One Page Six Column Grid Two Page Spread Six Column Grid
  16. 16. Page 31 Perseus Brand Identity Guidlines Page 30 Perseus Brand Identity Guidlines Typography Page 31 Perseus Brand Identity Guidlines Page 30 Perseus Brand Identity Guidlines
  17. 17. Page 33 Perseus Brand Identity Guidlines Page 32 Perseus Brand Identity Guidlines The Primary Typeface: Avenir The grid guides can be used for company collateral such as magazine spreads, advertisements, and posters to mantain visual consistency in the coporate identity. Avenir 35 Light Avenir 35 Light Oblique Avenir 45 Book Oblique Avenir 65 Medium Avenir 65 Medium Oblique Avenir Heavy Avenir Heavy Oblique Avenir 95 Black Oblique Avenir Black
  18. 18. Page 35 Perseus Brand Identity Guidlines Page 34 Perseus Brand Identity Guidlines Stationary Page 35 Perseus Brand Identity Guidlines Page 34 Perseus Brand Identity Guidlines
  19. 19. Page 37 Perseus Brand Identity Guidlines Page 36 Perseus Brand Identity Guidlines Direct Marketing: Stationary This is select stationary that can be used for company letters, invitations, and notes. Company Letterhead Perseus Blue Stationary Pinstrip Gray Stationary Gray Stationary White Stationary
  20. 20. Page 39 Perseus Brand Identity Guidlines Page 38 Perseus Brand Identity Guidlines Business Card & Envelope These are variations of the company cards and envelopes for company employees. Company Business Card 3.5” by 2.0” Envelope 9.5” by 4.125”
  21. 21. Page 41 Perseus Brand Identity Guidlines Page 40 Perseus Brand Identity Guidlines Web Icon Page 41 Perseus Brand Identity Guidlines Page 40 Perseus Brand Identity Guidlines
  22. 22. Page 43 Perseus Brand Identity Guidlines Page 42 Perseus Brand Identity Guidlines Web Icon The icon may be used in any web or internet applications where an icon is needed. This includes social networking websites and the home page. The icon was designed in accordance with the company’s mission statement, and is a good representation of the company spirit. White on blue White on blue Blue Outline White Outlines
  23. 23. Page 45 Perseus Brand Identity Guidlines Page 44 Perseus Brand Identity Guidlines Secondary Web Icon Colors The icon may be used in any web or internet applications where an icon is needed. This includes social networking websites and the home page. The icon was designed in accordance with the company’s mission statement, and is a good representation of the company spirit. White on blue R: 87 G: 182 B: 202 C: 79 M: 0 Y: 21 K: 0 R: 72 G: 77 B: 156 C: 86 M: 82 Y: 0 K: 0 R: 101 G: 180 B: 142 C: 77 M: 0 Y: 60 K: 0 R: 221 G: 134 B: 47 R: 175 G: 83 B: 155 C: 0 M: 57 Y: 99 K: 0 C: 19 M: 82 Y: 0 K: 0 R: 221 G: 229 B: 62 C: 18 M: 1 Y: 100 K: 0
  24. 24. Page 47 Perseus Brand Identity Guidlines Page 46 Perseus Brand Identity Guidlines Applications Page 47 Perseus Brand Identity Guidlines Page 46 Perseus Brand Identity Guidlines
  25. 25. Page 49 Perseus Brand Identity Guidlines Page 48 Perseus Brand Identity Guidlines Web Applications This icon will be used for the company’s social networking accounts. Company Screenshots Company Website
  26. 26. Page 51 Perseus Brand Identity Guidlines Page 50 Perseus Brand Identity Guidlines Cell Phone This icon will be used for the company’s social networking accounts.
  27. 27. Page 53 Perseus Brand Identity Guidlines Page 52 Perseus Brand Identity Guidlines E-Reader This icon will be used for the company’s social networking accounts. Company Screenshots
  28. 28. Page 54 Perseus Brand Identity Guidlines

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