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PENCIL TO PIXEL


                   DESIGNING FOR CMS
                   AIGA Philadelphia




Tuesday, November 15, 2011
WHO IS HAPPY COG?
                    Education




Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
WHO IS HAPPY COG?
                    Collaborative Studio



Tuesday, November 15, 2011
2


                   DEMYSTIFYING THE
                   CMS
Tuesday, November 15, 2011
“         I know the CMS is this black box you'd
                      really rather not look into.

                    —KAREN MCGRANE, CONTENT STRATEGIST




Tuesday, November 15, 2011
VITSOE 606
                    Dieter Rams, 1960 http://www.vitsoe.com/en/us

Tuesday, November 15, 2011
ID CHAIR CONCEPT
                    Vitra, 2011 http://www.vitra.com/en-no/office/
                    products/id-chair-concept/overview/
Tuesday, November 15, 2011
“         Design is like architecture; we structure
                      space to facilitate the experience. Are you
                      creating a minimal, modernist masterpiece,
                      or a dense maze of information?

                    —JENNIFER MORLA, 2010 AIGA MEDALIST
                        http://morladesign.com/designisms/




Tuesday, November 15, 2011
DESIGNING FOR A
                    CITY’S WORTH OF
                    CONTENT
Tuesday, November 15, 2011
Tuesday, November 15, 2011
WILLIAM PENN’S PLAN FOR PHILADELPHIA
                    1683

Tuesday, November 15, 2011
MANHATTAN
                    EXTINSIBLE PHILADELPHIA
                    1755 http://www.flickr.com/photos/thisisbossi/
                    2011
                    6200063720/sizes/l/in/photostream/
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
“         Content precedes design. Design in the
                      absence of content is not design, it's decoration.


                    —JEFFREY ZELDMAN
                        http://twitter.com/#!/zeldman/status/804159148




Tuesday, November 15, 2011
JUST SAY “NO”


Tuesday, November 15, 2011
3



                   WHAT IS CONTENT?

Tuesday, November 15, 2011
CONTENT IS ABOUT
                    PEOPLE

Tuesday, November 15, 2011
TEXT
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
CONTENT
                    needs to be managed



Tuesday, November 15, 2011
THE OLD WAY:
                    STATIC

Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
CMS FTW!

Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
CHOOSING A CMS
                    is it always the answer?



Tuesday, November 15, 2011
“   I want to be able to update the site myself.
                                 —EVERY CLIENT, EVER




Tuesday, November 15, 2011
Benefits

                   ‣    No coding experience required
                   ‣    Streamlines the editorial process
                   ‣    Edit/publish from anywhere
                   ‣    Decrease site maintenance costs




Tuesday, November 15, 2011
TEXT
Tuesday, November 15, 2011
4
                   Our Process



     PROJECT                 INFORMATION    GRAPHIC   DEVELOPMENT
    DEFINITION               ARCHITECTURE   DESIGN



Tuesday, November 15, 2011
Project Definition

                   1. Stakeholder Interviews
                   2. Comparative Analysis & Benchmarking
                   3. Kickoff & Workshop
                   4. Business Requirements
                   5. Communications Brief




Tuesday, November 15, 2011
MOOD BOARD
                    Style and tone for a healthcare website

Tuesday, November 15, 2011
WIREFRAMES
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
5



                   SYSTEM PLANNING

Tuesday, November 15, 2011
SITE MAP
Tuesday, November 15, 2011
“VIP” PAGES
Tuesday, November 15, 2011
WIREFRAMES
Tuesday, November 15, 2011
LET’S SKETCH!
Tuesday, November 15, 2011
LET’S SKETCH!
Tuesday, November 15, 2011
THE GRAYBOX PLAN
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
‣   Full-Column “Hero”

        ‣   Primary Events

        ‣   Secondary News

        ‣   Secondary Events

        ‣   Donate Module

        ‣   Related Links


                                 TEMPLATE A

Tuesday, November 15, 2011
‣   Full-Column “Hero”

        ‣   Primary Events

        ‣   Secondary News

        ‣   Secondary Events

        ‣   Donate Module

        ‣   Related Links


                                 TEMPLATE A

Tuesday, November 15, 2011
‣   Full-Column “Hero”

        ‣   Primary Events

        ‣   Secondary News

        ‣   Secondary Events

        ‣   Donate Module

        ‣   Related Links


                                 TEMPLATE A

Tuesday, November 15, 2011
‣   Full-Column “Hero”

        ‣   Primary Events

        ‣   Secondary News

        ‣   Secondary Events

        ‣   Donate Module

        ‣   Related Links


                                 TEMPLATE A

Tuesday, November 15, 2011
‣   Full-Column “Hero”

        ‣   Primary Events

        ‣   Secondary News

        ‣   Secondary Events

        ‣   Donate Module

        ‣   Related Links


                                 TEMPLATE A

Tuesday, November 15, 2011
‣   Full-Column “Hero”

        ‣   Primary Events

        ‣   Secondary News

        ‣   Secondary Events

        ‣   Donate Module

        ‣   Related Links


                                 TEMPLATE A

Tuesday, November 15, 2011
‣   Full-Column “Hero”

        ‣   Primary Events

        ‣   Secondary News

        ‣   Secondary Events

        ‣   Donate Module

        ‣   Related Links


                                 TEMPLATE A

Tuesday, November 15, 2011
Page Title                                                              Page Title                                               Page Title




                                                           CENTERS & INSTITUTES




                                NEWS & EVENTS
                                                                JOURNALS                 RELATED LINKS   JOURNALS   CENTERS & INSTITUTES




                                                             RELATED LINKS




      A                                                                           B                                                        C

             Page Title                                                               Page Title                                               Page Title




                                                                                                                                                                            CENTERS & INSTITUTES




                                                                                                                                                            NEWS & EVENTS
                RELATED LINKS                   JOURNALS   CENTERS & INSTITUTES                                                                                                  JOURNALS




                                                                                                                                                                              RELATED LINKS




      D                                                                           E                                                        F

Tuesday, November 15, 2011
REVISIT THE SITEMAP
Tuesday, November 15, 2011
A




       REVISIT THE SITEMAP
Tuesday, November 15, 2011
A   B




       REVISIT THE SITEMAP
Tuesday, November 15, 2011
A   C   B




       REVISIT THE SITEMAP
Tuesday, November 15, 2011
A                        A       A       C               F           B           B

          B                      B       B       B               E           C           C   C

               C                         B       F               A   A       C           C   C

               C                         B           F   F                       D       C   C
                                                                 D
               C                         B       C                               D       C   C
                                                                 D
               C                         D           C   C                   C           C   C
                                                                 F   F
               C                                     C                       C
                                                                 D
          D                                      B                           B
                                                                 F   F
          D                                      B                           B
                                                                 D
          D                                      B                           B
                                                                 D
                                                 B
                                                                             B
                                                                 D
                                                 B                           B




        REVISIT THE SITEMAP
Tuesday, November 15, 2011
PRIMARY NEWS
                               SECONDARY NEWS
                                PRIMARY EVENTS
                              SECONDARY EVENTS
                              PHOTO SLIDESHOW
                                 RELATED LINKS
                             RECENT SCHOLARSHIP
                                 PRIMARY VIDEO
Tuesday, November 15, 2011
                               SECONDARY VIDEO
DONATE - VERTICAL
                             RECENT YOUTUBE VIDEOS
                                   CALENDAR
                                 DATE SWITCHER
                              FROM THE BOOKSTORE
                               LARGE PROMO AREA
                               SMALL PROMO AREA
                                 PRIMARY NEWS
Tuesday, November 15, 2011      SECONDARY NEWS
THAT’S A LOT OF PATTERNS!
Tuesday, November 15, 2011
Page Title




                                                          CENTERS & INSTITUTES




                                          NEWS & EVENTS
                                                               JOURNALS




                                                            RELATED LINKS




       PLAN YOUR GRID
Tuesday, November 15, 2011
6



                   GRID SYSTEMS

Tuesday, November 15, 2011
WILLIAM PENN’S PLAN FOR PHILADELPHIA
                   1683

Tuesday, November 15, 2011
NATIONAL PARK SERVICE UNIGRID
                    1977

Tuesday, November 15, 2011
NATIONAL PARK SERVICE FOLD-OUTS
                    http://www.peterme.com/images/
                    nps_mesa_dv_sidebyside.jpg
Tuesday, November 15, 2011
“         There are infinite ways of [applying
                      content] and that is why the grid is a useful
                      tool, rather than a constricting device.
                      However, one should learn to use it so as to
                      retrieve the most advantageous results.

                    — MASSIMO VIGNELLI
                        http://www.vignelli.com/canon.pdf




Tuesday, November 15, 2011
960: LOVED & LOATHED
Tuesday, November 15, 2011
MODULAR TYPE SCALES
                    http://modularscale.com/

Tuesday, November 15, 2011
MODULAR TYPE SCALES
                    http://modularscale.com/

Tuesday, November 15, 2011
MODULAR TYPE SCALES
                    http://modularscale.com/

Tuesday, November 15, 2011
MODULAR TYPE SCALES
                    http://modularscale.com/

Tuesday, November 15, 2011
MODULAR TYPE SCALES
                    http://modularscale.com/

Tuesday, November 15, 2011
MODULAR TYPE SCALES
                    http://modularscale.com/

Tuesday, November 15, 2011
MODULAR GRID
                    http://modulargrid.org/#app

Tuesday, November 15, 2011
It’s just a few pages. We’ll be fine without
                             “   a grid.
                                 —SOME DESIGNER, RIGHT NOW, NOT THINKING ABOUT THE CMS




Tuesday, November 15, 2011
CMS WITHOUT A FLEXIBLE GRID
                    How pages are made.

Tuesday, November 15, 2011
DON’T LACK DISCIPLINE
                    Think modularly.

Tuesday, November 15, 2011
7



                   CONTENT PATTERNS

Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
CONTENT
                    LEADS DESIGN
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
EXTENSIBILITY
                     Planning for the Future!


Tuesday, November 15, 2011
PATTERN LIBRARY
Tuesday, November 15, 2011
PATTERN LIBRARY
Tuesday, November 15, 2011
ID CHAIR CONCEPT
                    Vitra, 2011 http://www.vitra.com/en-no/office/
                    products/id-chair-concept/overview/
Tuesday, November 15, 2011
Tuesday, November 15, 2011
ZAPPOS
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
EXTENDING THE BRAND
Tuesday, November 15, 2011
WHAT IF IT BREAKS?!
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
8
                   General Styles



                    ALL THE TAGS


Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
9



                   DEVELOPMENT

Tuesday, November 15, 2011
AUDIT THE BLITZ




Tuesday, November 15, 2011
HANDOFF MEETING
Tuesday, November 15, 2011
PSDS
                    TO
                    TEMPLATES
Tuesday, November 15, 2011
ALL THE MODULES
Tuesday, November 15, 2011
ALL THE MODULES
Tuesday, November 15, 2011
HTML


         CSS




Tuesday, November 15, 2011
CMS INTEGRATION
Tuesday, November 15, 2011
Tuesday, November 15, 2011
‣   Title
                             ‣   Image
                             ‣   Date
                             ‣   Location
                             ‣   Time
                             ‣   Ticket price
                             ‣   Copy




Tuesday, November 15, 2011
‣   Title: {title}
                             ‣   Image: {event-feature-image}
                             ‣   Date: {event-date}
                             ‣   Location {event-location}
                             ‣   Time: {event-time}
                             ‣   Ticket price: {event-price}
                             ‣   Copy: {event-body}




Tuesday, November 15, 2011
{title}

                             {event-feature-image}




                               {event-location}
Tuesday, November 15, 2011
{event-date}
                             {event-time}



                             {event-body}



                             {event-price}



Tuesday, November 15, 2011
CREATE EACH PAGE IN THE SITE MAP
Tuesday, November 15, 2011
CONTENT ENTRY
Tuesday, November 15, 2011
LAUNCH!
Tuesday, November 15, 2011
10
                   Takeaways
                     1. Don’t be afraid of Content Management
                        Systems!
                     2. Plan your system before diving into
                        Photoshop
                     3. Think modularly
                     4. Look ahead




Tuesday, November 15, 2011
THANK YOU!
                   ‣   Michael Johnson (@mleland), Senior Designer

                   ‣   Yesenia Perez-Cruz (@yeseniaa), Designer

                   ‣   Allison Wagner (@alliwagner), Developer




Tuesday, November 15, 2011
QUESTIONS?


Tuesday, November 15, 2011

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