Blinklr_Marketing Strategy

239 views

Published on

It's just a presentation for a final test of english course and this product is unreal. :D

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
239
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Blinklr_Marketing Strategy

  1. 1. NJ Corp Strategy Marketing Proposal
  2. 2. Agenda 1 Product information What is Blinklr? Key features Configuration How does it work? 2 Marketing strategy STP Segmenting Targeting Audience Positioning Execution Awareness Trail Recruit Loyal Conclusion43 Timeline Target
  3. 3. 1 What is ?
  4. 4. 1Key Features Show map Detecting location Call, message, take pictures, gallery… Listening to music Watching videos 3D image projector
  5. 5. 1 Configuration . Battery: 36hrs standby, 12hrs using apps and listen to music 3D adjustable screen, 15" max CPU: 1GHz RAM: 4gb Memory: 8gb 8mp camera Connection: wifi, 3G, bluetooth Standard size: 5cm x 7cm x 1cm
  6. 6. 1 How does work?
  7. 7. Marketing Strategy
  8. 8. 2Marketing strategy S - T - P Segmenting Targeting Audiences Positioning Marketing Research
  9. 9. 2Marketing strategy Execution Awareness Trail Recruit Loyal TVC PR 1 Contest Online Viral PR 2 Press ConferenceActivation Event Promotion Contest Offiline Sponsor After Sale Customer Care
  10. 10. 2Marketing strategy Price & Promotion 699$ 1st time: Discount 10% (12/2013 – 2/2014) 2nd time: Discount 5% (12/2013 – 2/2014)
  11. 11. 3Target & Timeline Timeline
  12. 12. 3Target & Timeline Target PHASE 1 (Awareness) 9-12/2013 PHASE 2 (Trial) 1-2/2014 PHASE 3 (Recruit) 3-5/2014 TVC: 100,000 views Contest Online: 50,000 attendances Viral: 1,000,000 Reachers 10,000 products are sold 100,000 products are sold Sponsor: 5 campaigns Contest Offline: 150,000 attendances
  13. 13. 4 Conclusion Product Information Marketing Strategy Marketing Research Execution Price & Promotion TIMELINE & TARGET
  14. 14. Thank You

×