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The research was conducted as part of an MBA degree and investigates the extent to which enterprise learning during change influences employee participation in social media program. The author develops 3 broad themes i.e. Affirmation, Analysis and Action after interviewing change agents from 7 companies in the high tech, B2B industry.
The research concludes that learning during change has some influence on active participation during social media implementation. The research finds similarities between learning organization characteristics and participatory social media change such as a shared vision, personal mastery, experimentation and the use of cross-functional teams. The author provides recommendations in the form of a new model that could guide organizations to exploit employee participation benefits in enterprise learning during social media implementation.