Social Media's Impact on SEO

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Social Media's Impact on SEO

  1. 1. Social Media’s Impact on SEO Yvette M. Divino SEO - Web Promoter
  2. 2. How Big is Social Media? • Facebook: more than 600 million users • Twitter: more than 400 million users • LinkedIn: more than 100 million users
  3. 3. Percentages of marketers who say social media issomewhat or very effective at achieving specificSEO objectives:• Improving search rankings — 91%• Increasing traffic from targeted keywords — 90%• Expanding content shown in universal search results — 89%• Improving the ROI from search programs — 80%• Generating more qualified leads — 78%
  4. 4. The Social Media Revolution 2012 Let’s Watch Video First! http://www.youtube.com/watch?v=0eUeL3n7fDs&feature=related
  5. 5. How does social media affect search marketing? • Searcher expectations have changed – Socializing than searching • Difference in Context of Search and Social – Recommendation than Marketing/Advertisement • Push and Pull SEO Effect of Social Media Marketing – PUSH = Create + Share – PULL = Searchers
  6. 6. Specific social media and search engineintegrations • Facebook
  7. 7. • Twitter
  8. 8. 5 Trends to Guide an Integrated Strategy • A solid social strategy must come first – Established Social Media Strategy – Connect to Audience – Incorporate Keywords in Social Media Profiles and Updates
  9. 9. • Search engines are increasingly indexing social content – Google and Bing added Social Data – Real-time searches drive little traffic
  10. 10. • Social media builds inbound links – Provide value through great content and interaction – Content from Digg, Reddit and etc. generate great number of inbound links – Good Content  Publish  Share
  11. 11. • Search and social data complement each other – SEO keyword research can identify keywords and phrases to use in social media channels to attract more visitor traffic to that content, and to help that content rank well.
  12. 12. • On-site social media is a powerful content generator – Creating blog + attracting Active Community = Massive Amounts of Keyword-Rich Content
  13. 13. Resources: • http://www.affiliateprograms.com/blog/the-impact-of-social-media-on-seo/ • http://www.toprankblog.com/2008/09/how-does-social-media-affect-search/ • http://www.quicksprout.com/2011/07/15/why-your-business-ought-to-use-google-plus/ • http://www.covario.com/news-and-views/newsroom/249-special-report-social-media- impact-on-seo-5-trends-to-guide-an-integrated-strategy

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