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<ul><li>Using Social Media Marketing  </li></ul><ul><li>To Promote Your Business  </li></ul>Call 866-740-1260 and use Acce...
Small Business Development Centers <ul><li>Provide: </li></ul><ul><ul><li>Workshops, Seminars and Long Term Classes </li><...
Portland Metro Area SBDC’s Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar  © 2011...
Introductions   <ul><li>Jim Smith </li></ul><ul><li>Business Advisor and Instructor  @ MHCC, SBDC </li></ul><ul><li>Experi...
Agenda <ul><li>Using Social Marketing To Promote  Your Business </li></ul><ul><li>Determine The Customer Segment </li></ul...
<ul><li>The  spoken  and  unspoken  customer  PAIN  and what they  value most  are understood in part by the answers to a ...
<ul><li>What do these CUSTOMERS need? </li></ul><ul><li>What is their pain?  </li></ul><ul><li>Do they even know their nee...
Perspectives <ul><li>Potential customers are analyzed from the following perspectives: </li></ul><ul><ul><ul><li>Geographi...
CUSTOMERS <ul><li>Listen to your customers Learn to think inside their box Learn their language  Learn to walk in their sh...
The Marketing Message <ul><li>Using what you learned about your  customers and the language  they use to describe your off...
It Explains Your Business <ul><li>Who you are targeting? </li></ul><ul><li>What they are looking for? </li></ul><ul><li>Wh...
<ul><li>Collateral </li></ul><ul><li>Mail Pieces </li></ul><ul><li>Letterhead & Business Cards </li></ul><ul><li>Elevator ...
Communicate The Message <ul><li>Via The Different Media </li></ul><ul><ul><li>Classical Media </li></ul></ul><ul><ul><li>D...
Classical Media <ul><ul><ul><li>Broadcast </li></ul></ul></ul><ul><ul><ul><li>Print </li></ul></ul></ul><ul><ul><ul><li>Co...
Digital/Electronic Media <ul><ul><ul><li>Web Sites, eMail </li></ul></ul></ul><ul><ul><ul><li>Social Media, Blogs,  </li><...
The Superset Media… Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar  © 2011 YCHANG...
A Website Is… Your Customers Use It – not to find you – But To Check You Out! Call 866-740-1260 and use Access code: 49176...
Content <ul><li>The most important aspects of your site: </li></ul><ul><ul><li>To speak to your target market/visitor’s tr...
Why Social Media <ul><li>Social media use rising : More than 500 million people on Facebook and more than 1.2 billion Twit...
Benefits of Social Media <ul><li>1. Inherently interactive.  That’s why it’s “social”. A static HTML web site is designed ...
The Web’s Impact on Customers. <ul><li>Communication habits are changing </li></ul><ul><li>Most of your future customers w...
Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar  © 2011 YCHANGE International LLC....
Social Media Tools RSS Blogs Facebook Twitter LinkedIn YouTube Yelp, Foursquare SocialMention Twubs © 2011  YCHANGE Intern...
Blogs Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar  © 2011 YCHANGE Internationa...
Blogs <ul><li>Over 42% of internet users have read blogs </li></ul><ul><li>Loyalty: 33% read blogs regularly,  </li></ul><...
Why blog? <ul><li>You can become the expert.  </li></ul><ul><li>Connect to a wider audience. </li></ul><ul><li>Grow your b...
Facebook Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar  © 2011 YCHANGE Internati...
Facebook <ul><li>More than 500M active users.  100M in US </li></ul><ul><li>Each has on average 130 friends </li></ul><ul>...
Facebook <ul><li>Go to where the clients are. They’ll spread the word.  </li></ul><ul><li>You already have friends on Face...
Twitter Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar  © 2011 YCHANGE Internatio...
What is Twitter? <ul><li>Twitter is a microblogging platform composed entirely of 140 character answers to 1 simple questi...
Twitter <ul><li>Currently 105m registered users </li></ul><ul><li>300K new users monthly.  60% quit in first month </li></...
LinkedIn Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar  © 2011 YCHANGE Internati...
LinkedIn <ul><li>World’s largest professional network with over 60 million members </li></ul><ul><li>Draw up a professiona...
Social Media Tools RSS Blogs Facebook Twitter LinkedIn YouTube Yelp, Foursquare SocialMention Twubs © 2011  YCHANGE Intern...
Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar  © 2011 YCHANGE International LLC....
Smart Marketing <ul><li>A two day class that will cover the aspects of Marketing in today’s environment. </li></ul><ul><li...
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Using social marketing to promote your business webinar 2010

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Using social marketing to promote your business webinar 2010

  1. 1. <ul><li>Using Social Media Marketing </li></ul><ul><li>To Promote Your Business </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved
  2. 2. Small Business Development Centers <ul><li>Provide: </li></ul><ul><ul><li>Workshops, Seminars and Long Term Classes </li></ul></ul><ul><ul><li>Business Counseling </li></ul></ul><ul><li>Are funded by: </li></ul><ul><ul><li>Sponsoring Community College </li></ul></ul><ul><ul><li>Small Business Administration (SBA) </li></ul></ul><ul><ul><li>OECDD (Lottery Money) </li></ul></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  3. 3. Portland Metro Area SBDC’s Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved <ul><li>Mt. Hood CC </li></ul><ul><ul><li>Downtown Gresham </li></ul></ul><ul><ul><li>503-491-7658 </li></ul></ul><ul><li>PCC </li></ul><ul><ul><li>By OMSI </li></ul></ul><ul><ul><li>971-722-5080 </li></ul></ul><ul><li>CCC </li></ul><ul><ul><li>Harmony Campus </li></ul></ul><ul><ul><li>503-656-4447 </li></ul></ul><ul><li>Vancouver SBDC </li></ul><ul><ul><li>360-260-6372 </li></ul></ul>5/13/2011 Slide
  4. 4. Introductions <ul><li>Jim Smith </li></ul><ul><li>Business Advisor and Instructor @ MHCC, SBDC </li></ul><ul><li>Experience </li></ul><ul><li>(503) 922-0784 </li></ul><ul><li>[email_address] </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  5. 5. Agenda <ul><li>Using Social Marketing To Promote Your Business </li></ul><ul><li>Determine The Customer Segment </li></ul><ul><li>Craft The Marketing Message </li></ul><ul><li>Communicating The Message </li></ul><ul><li>Forms of Communication </li></ul><ul><li>Social Marketing </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  6. 6. <ul><li>The spoken and unspoken customer PAIN and what they value most are understood in part by the answers to a particular set of questions. </li></ul>Your Customer Segment Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  7. 7. <ul><li>What do these CUSTOMERS need? </li></ul><ul><li>What is their pain? </li></ul><ul><li>Do they even know their needs? </li></ul><ul><li>Do they really understand their pain? </li></ul><ul><li>What does your Competition offer them? </li></ul><ul><li>What can YOU offer these customers? </li></ul><ul><li>What do they THINK YOU offer them? </li></ul><ul><li>How do they describe your offerings? </li></ul>Understanding Your Customers Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  8. 8. Perspectives <ul><li>Potential customers are analyzed from the following perspectives: </li></ul><ul><ul><ul><li>Geographic </li></ul></ul></ul><ul><ul><ul><li>Demographic </li></ul></ul></ul><ul><ul><ul><li>Psychographic </li></ul></ul></ul><ul><ul><ul><li>Behavioristic </li></ul></ul></ul><ul><ul><ul><li>Linguistic </li></ul></ul></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  9. 9. CUSTOMERS <ul><li>Listen to your customers Learn to think inside their box Learn their language Learn to walk in their shoes </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  10. 10. The Marketing Message <ul><li>Using what you learned about your customers and the language they use to describe your offerings….how you describe what you do to them. </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  11. 11. It Explains Your Business <ul><li>Who you are targeting? </li></ul><ul><li>What they are looking for? </li></ul><ul><li>What you are offering? </li></ul><ul><li>Why it is so very special? </li></ul><ul><li>How it is unlike others? </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  12. 12. <ul><li>Collateral </li></ul><ul><li>Mail Pieces </li></ul><ul><li>Letterhead & Business Cards </li></ul><ul><li>Elevator Pitch </li></ul><ul><li>Tagline & Slogan </li></ul><ul><li>Web Site/Social Media </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved Different Uses of The Message 5/13/2011 Slide
  13. 13. Communicate The Message <ul><li>Via The Different Media </li></ul><ul><ul><li>Classical Media </li></ul></ul><ul><ul><li>Digital/Electronic Media </li></ul></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  14. 14. Classical Media <ul><ul><ul><li>Broadcast </li></ul></ul></ul><ul><ul><ul><li>Print </li></ul></ul></ul><ul><ul><ul><li>Conversation </li></ul></ul></ul><ul><ul><ul><li>Mail </li></ul></ul></ul><ul><ul><ul><li>PR </li></ul></ul></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  15. 15. Digital/Electronic Media <ul><ul><ul><li>Web Sites, eMail </li></ul></ul></ul><ul><ul><ul><li>Social Media, Blogs, </li></ul></ul></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  16. 16. The Superset Media… Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  17. 17. A Website Is… Your Customers Use It – not to find you – But To Check You Out! Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  18. 18. Content <ul><li>The most important aspects of your site: </li></ul><ul><ul><li>To speak to your target market/visitor’s true need </li></ul></ul><ul><ul><li>You need to listen first, to understand the language </li></ul></ul><ul><ul><li>You write differently for the Web than you do for anything else </li></ul></ul><ul><ul><li>Use the site to establish credibility </li></ul></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  19. 19. Why Social Media <ul><li>Social media use rising : More than 500 million people on Facebook and more than 1.2 billion Twitter updates in January 2010 alone. More than 71% of businesses plan on increasing their use of Facebook, Twitter, YouTube and blogs in 2010 </li></ul><ul><li>Small businesses are dominant players : Small businesses are cashing in quickly on social media. The increase in use over the past year is up from 12% to 24 %. </li></ul><ul><li>Mass consumer adoption of social media : 93% of social media users say your company should have a social media presence. 56% of users feel both more closely connected with and better served by companies when they can interact with them in a social media environment </li></ul><ul><li>Social media drives search engine optimization : improving search engine rankings </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  20. 20. Benefits of Social Media <ul><li>1. Inherently interactive. That’s why it’s “social”. A static HTML web site is designed to read and click. Social media like Facebook , YouTube , and Twitter are designed around sharing, responding, and interacting. </li></ul><ul><li>2. Where people are spending time. Most Web audiences are spending more time there than browsing company sites. Be sure that’s true for your demographic (Facebook is a nonstarter in Japan) and your own industry (no use of Facebook for learning about b2b topics). </li></ul><ul><li>3. Easy to acquire. Clicking a “like” button on Facebook or “follow” button on Twitter is a lot easier than filling in a sign up form on a web page. </li></ul><ul><li>4. Virality. Interactings on social media platforms, causes instant visibility to friends and contacts. This digital “word-of-mouth” is one of the most powerful tools for reaching new audiences. </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  21. 21. The Web’s Impact on Customers. <ul><li>Communication habits are changing </li></ul><ul><li>Most of your future customers will be coming from a digital generation </li></ul><ul><ul><li>iPhone & iPad </li></ul></ul><ul><ul><li>Instant Messaging </li></ul></ul><ul><ul><li>Web searching </li></ul></ul><ul><ul><li>Social Media & Networking </li></ul></ul><ul><ul><li>Digital Readers & Meters </li></ul></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  22. 22. Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved RE-THINKING “social” Networking <ul><li>By 2010, Gen Y will outnumber Baby Boomers using Social Networking Technologies </li></ul><ul><li>96% have joined a social network </li></ul><ul><li>1 out of 8 couples married last year met online </li></ul><ul><li>Radio 50 million users = 38 years </li></ul><ul><li>facebook reached 100 million in 9 months ! </li></ul><ul><li>facebook “country,” third largest in the world </li></ul><ul><li>Twitter – 75 million visitors in January </li></ul><ul><li>Twitter – 50 million tweets per day </li></ul>5/13/2011 Slide
  23. 23. Social Media Tools RSS Blogs Facebook Twitter LinkedIn YouTube Yelp, Foursquare SocialMention Twubs © 2011 YCHANGE International LLC. All rights reserved Slide
  24. 24. Blogs Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  25. 25. Blogs <ul><li>Over 42% of internet users have read blogs </li></ul><ul><li>Loyalty: 33% read blogs regularly, </li></ul><ul><li>46% of them read the same blogs regularly </li></ul><ul><li>54% say they surf for new blogs to read </li></ul><ul><li>28% of blog readers report taking an action as a result of a blog post </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  26. 26. Why blog? <ul><li>You can become the expert. </li></ul><ul><li>Connect to a wider audience. </li></ul><ul><li>Grow your brand – your chance to talk about all things you want to tell clients. </li></ul><ul><li>Gives you material to distribute. </li></ul><ul><li>SEO. </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  27. 27. Facebook Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  28. 28. Facebook <ul><li>More than 500M active users. 100M in US </li></ul><ul><li>Each has on average 130 friends </li></ul><ul><li>50% log in each day </li></ul><ul><li>0ver 66% are not college students </li></ul><ul><li>Fastest growing demographic is 35+ </li></ul><ul><li>Over 150 million users on mobile devices </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  29. 29. Facebook <ul><li>Go to where the clients are. They’ll spread the word. </li></ul><ul><li>You already have friends on Facebook to start a network. </li></ul><ul><li>Very easy to use </li></ul><ul><li>Integrates easily with other social media platforms </li></ul><ul><li>You can advertise on Facebook </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  30. 30. Twitter Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  31. 31. What is Twitter? <ul><li>Twitter is a microblogging platform composed entirely of 140 character answers to 1 simple question: </li></ul><ul><li>“ What are you doing?” or rather, “What are you interested in right now?” </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  32. 32. Twitter <ul><li>Currently 105m registered users </li></ul><ul><li>300K new users monthly. 60% quit in first month </li></ul><ul><li>4 Degrees of Separation – you’re closer to your clients than you might think </li></ul><ul><li>34-44 years old - 26% of users </li></ul><ul><li>10% of user make up 90% of content </li></ul>Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  33. 33. LinkedIn Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved 5/13/2011 Slide
  34. 34. LinkedIn <ul><li>World’s largest professional network with over 60 million members </li></ul><ul><li>Draw up a professional profile or resume </li></ul><ul><li>Make professional connections: employers, consultants, group members, etc </li></ul><ul><li>Collaborate, post/distribute jobs listings </li></ul>© 2011 YCHANGE International LLC. All rights reserved Slide
  35. 35. Social Media Tools RSS Blogs Facebook Twitter LinkedIn YouTube Yelp, Foursquare SocialMention Twubs © 2011 YCHANGE International LLC. All rights reserved Slide
  36. 36. Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved Final Thoughts <ul><li>Jim Smith </li></ul><ul><li>(503) 922-0784 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.ychange.com </li></ul><ul><li>www.twitter.com/ychange/ </li></ul><ul><li>www.facebook.com/ychange/ </li></ul>5/13/2011 Slide
  37. 37. Smart Marketing <ul><li>A two day class that will cover the aspects of Marketing in today’s environment. </li></ul><ul><li>Date: 5/26 & 6/2 </li></ul><ul><li>Time 1 – 4 p.m. </li></ul><ul><li>Fee: $65 </li></ul>5/13/2011 Slide Call 866-740-1260 and use Access code: 4917658 to get the Audio Portion of this Webinar © 2011 YCHANGE International LLC. All rights reserved

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