Web 2.0 Fact & Fiction

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  • Web 2.0 Fact & Fiction

    1. 1. WEB 2.0 FACT & FICTION RMIMA – May 14, 2009
    2. 2. <ul><li>Yvonne Carlson </li></ul><ul><li>Director of Web Technology </li></ul><ul><li>University of Denver </li></ul><ul><li>Email: [email_address] </li></ul>Introduction
    3. 3. Roadmap <ul><li>Evolution </li></ul><ul><li>Terminology </li></ul><ul><li>Pros & Cons </li></ul><ul><li>Many Options </li></ul><ul><li>Selection </li></ul><ul><li>Metrics </li></ul><ul><li>Resources </li></ul>
    4. 4. Evolution
    5. 5. Evolution <ul><li>Marshall McLuhan’s Global Village </li></ul><ul><ul><li>In the early 1960s, McLuhan predicted that the individualistic print culture would soon be brought to an end by electronic media. </li></ul></ul>
    6. 6. Terminology <ul><li>Scott Dietzen, CTO of BEA Systems, calls the Web 2.0, where the Web becomes a universal, standards-based integration platform. Web 1.0 (HTTP, TCP/IP and HTML) is the core of enterprise. </li></ul><ul><li>The &quot;2.0&quot; refers to the historical context of web businesses &quot;coming back&quot; after the 2001 collapse of the dot-com bubble. </li></ul>
    7. 7. Terminology <ul><li>&quot;Web 2.0&quot; refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the WWW. </li></ul><ul><li>Web 2.0 According to Wikipedia </li></ul><ul><ul><li>Web 2.0 is hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies. </li></ul></ul>
    8. 8. <ul><li>A tag cloud is an example of a folksonomy. </li></ul>Terminology
    9. 9. Pros & Cons <ul><li>Pros </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Quick </li></ul></ul><ul><ul><li>Community Support </li></ul></ul><ul><ul><li>Create It Once Architecture </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Scalability </li></ul></ul><ul><ul><li>Data Ownership </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Many Accounts </li></ul></ul>
    10. 10. Many Options <ul><li>Blogs/Microblogs </li></ul><ul><ul><li>Blogger, LiveJournal, Twitter </li></ul></ul><ul><li>Bookmarking </li></ul><ul><ul><li>Del.icio.us, Digg, Reddit, StumbleUpon </li></ul></ul><ul><li>Networking/Personal Branding </li></ul><ul><ul><li>LinkedIn, Plaxo, Namyz </li></ul></ul><ul><li>Presentations </li></ul><ul><ul><li>authorSTREAM, Slideshare, Zoho </li></ul></ul><ul><li>Video/Photos/3D </li></ul><ul><ul><li>CamStudio, Hulu, Joost, Picasa, Flckr, Blender </li></ul></ul><ul><li>Wikis </li></ul><ul><ul><li>Wikipedia, PB Wiki </li></ul></ul>
    11. 11. http://www.go2web20.net/
    12. 12. Selection <ul><li>Determine business need </li></ul><ul><ul><li>Set Goals </li></ul></ul><ul><li>Security model </li></ul><ul><ul><li>Hacker Bait </li></ul></ul><ul><li>Data ownership </li></ul><ul><ul><li>Intellectual Property </li></ul></ul><ul><ul><li>Data Portability </li></ul></ul><ul><li>Community support </li></ul><ul><li>Adoption rate </li></ul>
    13. 13. Metrics <ul><li>Goals </li></ul><ul><ul><li>Do a few things well. </li></ul></ul><ul><li>Connecting the Dots </li></ul><ul><ul><li>Leverage multiple tools. </li></ul></ul><ul><li>Metrics </li></ul><ul><ul><li>Social Media can be measured. </li></ul></ul>
    14. 14. Metrics
    15. 15. Books <ul><li>Groundswell by Charlene Li & Josh Bernoff ( http://blogs.forrester.com/groundswell/ ) </li></ul><ul><li>Here Comes Everybody by Clay Shirky (http://www.herecomeseverybody.org/) </li></ul>
    16. 16. Resources <ul><li>The Machine is Us/ing Us – http://www.youtube.com/watch?v=NLlGopyXT_g </li></ul><ul><li>Wikipedia – http://en.wikipedia.org/wiki/Web_2.0 </li></ul><ul><li>Web 2.0 Tools – http://www.go2web20.net/#tag:most-popular </li></ul><ul><li>Measuring Social Media – http://www.tealium.com/resources/Social_Media_Measurement_That_Matters.pdf </li></ul><ul><li>What is Web 2.0, O’Reilly – http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html </li></ul>

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