Space matrix of ibm and coke www.mobilemoviesite.com

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Space matrix of ibm and coke www.mobilemoviesite.com

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Space matrix of ibm and coke www.mobilemoviesite.com

  1. 1. SPACE Matrix of IBM FS Conservative Aggressive 6 5 4 3 2 1 CA IS -6 -5 -4 -3 -2 -1 1 2 3 4 5 6 -1 -2 -3 -4 -5 -6 Defensive Competitive ESFinancial Strength (FS) Environmental Stability (ES)Return on Assets (ROA) 6 Rate of Inflation -3Leverage 4 Technological Changes -6Net Income 6 Price Elasticity of Demand -3Income/Employee 4 Competitive Pressure -5Inventory Turnover 4 Barriers to Entry into Market -3Financial Strength (FS) Average 4.8 Environmental Stability (ES) Average -4.0Competitive Advantage (CA) Industry Strength (IS)Market Share -2 Growth Potential 5Product Quality -2 Financial Stability 5Customer Loyalty -2 Ease of Entry into Market 5Technological know-how -1 Resource Utilization 5Control over Suppliers and Distributors -2 Profit Potential 5Competitive Advantage (CA) Average -1.8 Industry Strength (IS) Average 5.0x-axis: -1.8 + 5.0 = 3.2y-axis: 4.8 + -4.0 = 0.8Coordinate (3.2,0.8)
  2. 2. SPACE Matrix of COKE FS Conservative Aggressive 6 5 4 3 2 1 CA IS -6 -5 -4 -3 -2 -1 1 2 3 4 5 6 -1 -2 -3 -4 -5 -6 Defensive Competitive ESFinancial Strength (FS) Environmental Stability (ES)Return on Assets (ROA) 6 Rate of Inflation -3Leverage 6 Technological Changes -2Net Income 6 Price Elasticity of Demand -2Income/Employee 6 Competitive Pressure -6Inventory Turnover 3 Barriers to Entry into Market -3Financial Strength (FS) Average 5.4 Environmental Stability (ES) Average -3.2Competitive Advantage (CA) Industry Strength (IS)Market Share -1 Growth Potential 5Product Quality -1 Financial Stability 6Customer Loyalty -1 Ease of Entry into Market 4Technological know-how -2 Resource Utilization 5Control over Suppliers and Distributors -2 Profit Potential 5Competitive Advantage (CA) Average -1.4 Industry Strength (IS) Average 5.0x-axis: -1.4 + 5.0 = 3.6y-axis: 5.4 + -3.2 = 2.2Coordinate: (3.6, 2.2)

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