Volume 1, Issue 1                                                                              November 2010       Welcome...
How to Apply for a Grant                                                                          There are many opportuni...
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Vision Newsletter


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A sample of a newsletter for entrepreneurs and small business owners. Written and designed by Yolanda Berry

Published in: Business, Design
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Vision Newsletter

  1. 1. Volume 1, Issue 1 November 2010 Welcome to our first issue of Vision. Our mission is to inform, inspire and support theentrepreneur community as well as small business owners. As an entrepreneur myself, I developed anidea about nine years ago to utilize my writing and designing skills to assist other small business ownerswith producing promotional copy for their businesses. Creative Image Design Services was formed in2001 and has currently produced a newsletter called Vision.Vision is a quarterly publications that will provide entrepreneurs with business resources, market-ing, financial, social media information as well as provide upcoming events in the community.It is my aspiration to encourage other entrepreneurs to develop their vision, expand their knowledge andreach their professional goals.We hope you enjoy our first issue and find what you need to assist you in your business endeavors. Building Your Brand: Importance of an Innovative Logo Design Inside this Issue: When creating your media kit or corporate identity package, it’simperative that you select the right logo design that will represent your Introduction 1company image. Choosing the right colors, fonts and images can influ-ence your customer more than you realize. Building Your Brand 1 The recent incident regarding “Old Navy” changing their logo with a Logo Designhad a negative impact with their customers and caused an uproar whichmade the company quickly change their logo back to the original design. Social Media 2 You must take precautions and understnad the messages yourtrying to project to your target audience. Building your brand consists How to Apply for a 2of various aspects of marketing including social media. Communicating Grantyour image on all levels is vital tool. Your logo design is the first thing acustomer remembers besides your product or service. So make sure you Events & Seminars 2take into consideration what message you’re going to convey throughyour logo design. Forward comments or suggestions to: Yolanda Berry; Managing Editor Email: CreativeImageDesign@yahoo.com
  2. 2. How to Apply for a Grant There are many opportunities for funding your business. If you prefer not to take out a bank loan for a small business start up, you may want to Social Media in Business consider applying for a grant. A grant is a one-time payment that is Social networking sites also known as Web provided by the state and city chamber of com-2.0 has become increasingly popular wit the new merce, state economic development agencies andtechnology age that is rapidly changing how we state commerce departments. The time period forcommunicate. the approval of your grant application can be a It is important to build an online presence couple of months to a year. You will receive anfor your business that will market your product acceptance letter which will list all the conditions,or service as well as establish a solid network of expectations and details of program. This is aconnections. Your profile page must be maintained binding contract agreement so make sure you readand updated on a regular basis. There is also news it carefully before signing.feeds that will keep you updated on your competi-tor’s as well as your customers. Building a testi- You can get more information by visiting theirmonial page proves to be beneficial to your online websites listed below:presence. The upcoming development on Linkedin, New Jersey: www.njchamber.coma professional networking site, will allow you toclick on company names and view a landing page Newark: www.newarknychamber.orgwhich is a short one-page website and review topranking statistics of the companies. State economic development: www.njeda.com/web/default.aspx There are also government agencies such as the Small Business Administration (SBA), US Department of Commerce, US Department of Housing and Urban Development and the US Dept of Labor. You can research more information on their websites at: Small Business Administration: Upcoming Events www.sba.orgScore, a national non-profit sponsored by the SBA, presents US Dept of Commerce:a seminar “Starting and Managing Your Own Business” at2 Gateway Center, corner of Mc Carter Hwy and Market St www.commer ce.govon the 15th floor, Newark, NJ near NJ Transit Penn Station)Registration fee $35 at the door ($30 if paid in advance) US Dept of Housing & Urban Dev:includes a copy of 140 page textbook includes seminar pre- www.portal.hud.gov/portal/page/portal/HUDsentations. Seminars starts at 9am-2:30pm held the 3rd Tuesof Jan, Mar, Apr, June, Sept & Nov Dept of Labor: www.nj.gov/labor For more info, please call: 973-645-3982 2