Caffeine and SEO by Yavor Milchev

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A short look into Google's Caffeine

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Caffeine and SEO by Yavor Milchev

  1. 1. Caffeine and SEO
  2. 2. What is Caffeine? <ul><li>Caffeine is a bitter, white crystalline xanthine alkaloid… stuff in your coffee </li></ul><ul><li>A testdrive of Google’s new search engine http://www2.sandbox.google.com/ </li></ul>
  3. 3. What is New in Caffeine? <ul><li>According to their blog: </li></ul><ul><li>http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html </li></ul><ul><li>Next-generation architecture for Google's web search </li></ul><ul><li>Increase size, indexing speed, accuracy, comprehensiveness and other dimensions </li></ul>
  4. 4. So what is new for SEO? <ul><li>Higher rankings for pages which include lists </li></ul><ul><li>Higher rankings for UGC (forums, social media) </li></ul><ul><li>Decrease in SERPs’ value – duplicate results more often </li></ul><ul><li>Higher rankings for news outside designated space </li></ul><ul><li>Lower rankings for pictures – missing </li></ul>
  5. 5. Examples <ul><li>A search for “SEO” results in the following: </li></ul>
  6. 6. Examples <ul><li>A search for “SEO” results in the following: </li></ul><ul><li>further down…. </li></ul>
  7. 7. Examples <ul><li>A search for “free music downloads” includes the following results: </li></ul>
  8. 8. Examples <ul><li>A search for “free music downloads” includes the following results: </li></ul><ul><ul><ul><li>Last.fm </li></ul></ul></ul><ul><ul><ul><li>Bearshare.com </li></ul></ul></ul><ul><ul><ul><li>Ez-tracks.com </li></ul></ul></ul><ul><ul><ul><li>ct.download.com/clicks?t=41985977...bf&s=5&fs=0 </li></ul></ul></ul><ul><ul><ul><li>… </li></ul></ul></ul><ul><ul><ul><li>www.1st-free-music-download.com </li></ul></ul></ul><ul><ul><ul><li>www.yourfreemusicdownloads.com </li></ul></ul></ul><ul><li>There are two interesting things about that 4 th result </li></ul><ul><li>It is an old page which redirects to last.fm (result #1) </li></ul><ul><li>A guess could be made about the origin of this URL… reminds you of PPC? </li></ul>
  9. 9. Summary <ul><li>I notice a lot of redirected pages in the results which means Google is worse at removing duplicate results. Or are they even trying? </li></ul><ul><li>If the origin of the ct.download.com URL is PPC, is there a possibility that Google is now counting PPC/Banner links? </li></ul><ul><li>Many low quality or irrelevant pages are climbing to page1. Why? </li></ul><ul><ul><li>A facebook page for “SEO” </li></ul></ul><ul><ul><li>Two fake websites for “free music downloads” </li></ul></ul><ul><li>On the most part results seem rearranged within the first page </li></ul><ul><li>Speed! </li></ul>

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