ISSIP View on Service Analytics by Yassi Moghaddam

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ISSIP Service Analytics - Empowering Service Innovations Through Smart Analytics

The notion of smart analytics driven service innovations, enabled by the confluence of Big Data, Cloud, Mobile and Social Computing have gained a lot of attention among many enterprises in the past few years, promising ways for companies to effectively and rapidly deliver new services. But one of today's most pervasive and bedeviling challenges concerns what to measure and how to measure it in order to co-create value for customers. In this panel, industry leaders from IBM, Cisco, and ISSIP will discuss their perspectives on service analytics. Attendees will hear and learn how each of these organizations approaches analytics-enabled smarter services. You will also benefit from the latest ISSIP Special Interest Groups’ research and case studies.

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ISSIP View on Service Analytics by Yassi Moghaddam

  1. 1. ISSIP Views on Smart Analytics Yassi Moghddam Executive Director, ISSIP yassi@ISSIP.org twitter: @yassi_moghddam www.issip.org Nov 7, 2013 2013 ISSIP and/or its affiliates. All rights reserved. 1
  2. 2. Who…. Ammar Rayes, President, ISSIP; Distinguished Engineer, Cisco Services Ana Pinczuk BOD Member, ISSIP; SVP Transformation, Cisco Services 2013 ISSIP and/or its affiliates. All rights reserved. Founded, July 2012 Charlie Bess, BOD Member, Vice President, ISSIP; HP Fellow, and VP Haluk Demirkan BOD Member, ISSIP; Professor University of Washington Jim Spohrer BOD Member, Secretary, Treasure, ISSIP; Director Global University Programs, IBM Ralp Badinelli BOD Member, ISSIP; Professor Virginia Tech Yassi Moghaddam Executive Director, ISSIP; Formerly Bell Labs, AT&T, Lucent, Wells Fargo, & several startups Jeff Welser Vice President Elect, ISSIP; Director Services Research, IBM 2
  3. 3. Why…   Social, Mobile, Big Data, Cloud, IoT,… making our world more instrumented, interconnected, and complex   Yet most organizations struggle with complexity   Most professional organizations do a great job of focusing on one discipline, function, or industry sector, but not on the inteconnections. DEPTH ISSIP is a professional society designed to focus on the interconnected nature of value cocreation for smart service systems (tech, biz, social, etc.) BREADTH T-Shape professionals can innovate across traditional boundaries 3 2013 ISSIP and/or its affiliates. All rights reserved. 3
  4. 4. Our Mission “To promote service innovations for our interconnected world.” -  Individual Members: > 400 -  Institutional members: 3 and growing -  Service Systems: ICT, Education, Healthcare, Transportation, Financials, Energy, Government -  Universities: 55+ -  Countries: 37+ Through Service Innovation in :           Professional Development Education Research Practices Policy Making 2013 ISSIP and/or its affiliates. All rights reserved. Special Interest groups Ambassadors Committees Chapters Students Mentorship 4
  5. 5. ISSIP Ambassadors   More than 15 Ambassadors and growing…   Link ISSIP to other professional associations, research centers, conferences, etc.   Help ISSIP co-sponsor activities in other conferences 2013 ISSIP and/or its affiliates. All rights reserved. more... http://www.issip.org/learningcenter/ valuenetwork/ 5
  6. 6. Smart Analytics for Service Innovation   Service Innovation… •  “a combination of technology innovation, business model innovation, socialorganisational innovation…. with the objective to improve existing service systems (incremental innovation), create new value propositions (offerings) or create new service systems (radical innovation).”   Smart Technology Analytics … • the whole system • interconnected nature of elements within the system, • and other service systems • opportunities at the intersections • lead to actionable outcomes for co-creation of value… 2013 ISSIP and/or its affiliates. All rights reserved. Purpose People Business Service Systems 6
  7. 7. The shape of 21st century innovator Informs ISSIP Developing Tools to measure TShape and offer Professional Certification T Certified Analytics Professional (CAP) Diversity in: Geography, Sector, Organization type Application area 2013 ISSIP and/or its affiliates. All rights reserved. 7
  8. 8. Join us…. http://www.issip.org/join-the-community/ 8 2013 ISSIP and/or its affiliates. All rights reserved. 8
  9. 9. Thank you! Yassi Moghddam Executive Director, ISSIP yassi@issip.org twitter: @yassi_moghddam www.issip.org 2013 ISSIP and/or its affiliates. All rights reserved. 9

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