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Yasser Nour,Gsk Saudi  February,6th2010
Yasser Nour,Gsk Saudi  February,6th2010
Brands ?  Yasser Nour,Gsk Saudi  February,6th2010
>>> you   Yasser Nour GSK Saudi Arabia Yasser Nour,Gsk Saudi  February,6th2010 Brand
The  Expansion   of the Brand concept Yasser Nour,Gsk Saudi  February,6th2010
Yasser Nour,Gsk Saudi  February,6th2010 … a   co unt ry   as a brand
Yasser Nour,Gsk Saudi  February,6th2010
… an individual as a brand Yasser Nour,Gsk Saudi  February,6th2010
Yasser Nour,Gsk Saudi  February,6th2010 You ??? Andrew Witty, CEO GSK
>>> you  Yasser Nour,Gsk Saudi  February,6th2010 How come? Brand
<ul><li>To establish  (ME) company  and  (You) company  . </li></ul><ul><li>We must look upon ourselves as a company with ...
P assion P erseverance P lay P lanning P eople P urpose P ower Building a   BRAND ? P ersistence Yasser Nour,Gsk Saudi  Fe...
Building a   BRAND ? P ower Yasser Nour,Gsk Saudi  February,6th2010
Yasser Nour,Gsk Saudi  February,6th2010
P assion Building a   BRAND ? P ower Yasser Nour,Gsk Saudi  February,6th2010
P assion P urpose P lanning Building a   BRAND ? Yasser Nour,Gsk Saudi  February,6th2010
“ It is easy to decide what you are going to do .  The hard thing is to decide what you are  not going to do . ” -  Michae...
P assion P urpose P lanning P eople Building a   BRAND ? Yasser Nour,Gsk Saudi  February,6th2010
“ Nothing  has ever been done in isolation. Individual competitiveness  =   what you know   x   who you know ” Yasser Nour...
P assion P erseverance P lay P lanning P eople P urpose P ower P ersistence ( Me,you )incorporate Yasser Nour,Gsk Saudi  F...
Yasser Nour,Gsk Saudi  February,6th2010
Yasser Nour,Gsk Saudi  February,6th2010
Yasser Nour,Gsk Saudi  February,6th2010
Yasser Nour,Gsk Saudi  February,6th2010
Yasser Nour,Gsk Saudi  February,6th2010
<ul><li>If you’re not branding </li></ul><ul><li>yourself, you can be </li></ul><ul><li>assured that others are </li></ul>...
Yasser Nour,Gsk Saudi  February,6th2010
BRAND = COLLECTIVELY, WHAT  PEOPLE  SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY. Yasser Nour,Gsk Saudi  Febru...
P assion P erseverance P lay P lanning P eople P urpose Building a   BRAND ? Me   Inc . Yasser Nour,Gsk Saudi  February,6t...
P assion P erseverance P lay P lanning P eople P urpose Building a   BRAND ? Me   Inc . YOU   are the CEO   Yasser Nour,Gs...
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Yasser brand you

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Yasser brand you

  1. 1. Yasser Nour,Gsk Saudi February,6th2010
  2. 2. Yasser Nour,Gsk Saudi February,6th2010
  3. 3. Brands ? Yasser Nour,Gsk Saudi February,6th2010
  4. 4. >>> you Yasser Nour GSK Saudi Arabia Yasser Nour,Gsk Saudi February,6th2010 Brand
  5. 5. The Expansion of the Brand concept Yasser Nour,Gsk Saudi February,6th2010
  6. 6. Yasser Nour,Gsk Saudi February,6th2010 … a co unt ry as a brand
  7. 7. Yasser Nour,Gsk Saudi February,6th2010
  8. 8. … an individual as a brand Yasser Nour,Gsk Saudi February,6th2010
  9. 9. Yasser Nour,Gsk Saudi February,6th2010 You ??? Andrew Witty, CEO GSK
  10. 10. >>> you Yasser Nour,Gsk Saudi February,6th2010 How come? Brand
  11. 11. <ul><li>To establish (ME) company and (You) company . </li></ul><ul><li>We must look upon ourselves as a company with our own balance sheet and brand name . </li></ul><ul><li>We need to invest in ourselves and market ourselves. </li></ul>1-Objective 2-Steps of Brand Building -Passion. -Planning. -Persistence. -Play. -Power. -People. -Purpose. -Perseverance. Yasser Nour,Gsk Saudi February,6th2010
  12. 12. P assion P erseverance P lay P lanning P eople P urpose P ower Building a BRAND ? P ersistence Yasser Nour,Gsk Saudi February,6th2010
  13. 13. Building a BRAND ? P ower Yasser Nour,Gsk Saudi February,6th2010
  14. 14. Yasser Nour,Gsk Saudi February,6th2010
  15. 15. P assion Building a BRAND ? P ower Yasser Nour,Gsk Saudi February,6th2010
  16. 16. P assion P urpose P lanning Building a BRAND ? Yasser Nour,Gsk Saudi February,6th2010
  17. 17. “ It is easy to decide what you are going to do . The hard thing is to decide what you are not going to do . ” - Michael Dell Yasser Nour,Gsk Saudi February,6th2010
  18. 18. P assion P urpose P lanning P eople Building a BRAND ? Yasser Nour,Gsk Saudi February,6th2010
  19. 19. “ Nothing has ever been done in isolation. Individual competitiveness = what you know x who you know ” Yasser Nour,Gsk Saudi February,6th2010
  20. 20. P assion P erseverance P lay P lanning P eople P urpose P ower P ersistence ( Me,you )incorporate Yasser Nour,Gsk Saudi February,6th2010
  21. 21. Yasser Nour,Gsk Saudi February,6th2010
  22. 22. Yasser Nour,Gsk Saudi February,6th2010
  23. 23. Yasser Nour,Gsk Saudi February,6th2010
  24. 24. Yasser Nour,Gsk Saudi February,6th2010
  25. 25. Yasser Nour,Gsk Saudi February,6th2010
  26. 26. <ul><li>If you’re not branding </li></ul><ul><li>yourself, you can be </li></ul><ul><li>assured that others are </li></ul><ul><li>doing it for you. </li></ul><ul><li>Strong personal brands add value to corporate brands! </li></ul><ul><li>• Publicity & Visibility </li></ul><ul><li>• Build Organizational Credibility </li></ul><ul><li>• Increased Engagement Levels </li></ul><ul><li>• Expands Influence </li></ul><ul><li>• Human Connection to the Organization </li></ul><ul><li>• Halo Effect (which works both ways) </li></ul><ul><li>What are your goals? </li></ul><ul><li>: What are you passionate about? </li></ul><ul><li>: What motivates you? </li></ul><ul><li>What makes you remarkable? </li></ul><ul><li>Be Diligent </li></ul><ul><li>Rule #2 : Be Consistent </li></ul><ul><li>Rule #3 : Be Relevant </li></ul><ul><li>Rule #4 : Be Interesting </li></ul><ul><li>Rule #5 : Be Yourself </li></ul>Yasser Nour,Gsk Saudi February,6th2010
  27. 27. Yasser Nour,Gsk Saudi February,6th2010
  28. 28. BRAND = COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY. Yasser Nour,Gsk Saudi February,6th2010
  29. 29. P assion P erseverance P lay P lanning P eople P urpose Building a BRAND ? Me Inc . Yasser Nour,Gsk Saudi February,6th2010
  30. 30. P assion P erseverance P lay P lanning P eople P urpose Building a BRAND ? Me Inc . YOU are the CEO Yasser Nour,Gsk Saudi February,6th2010

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