hindustan lever limited the dream company

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the dream company

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hindustan lever limited the dream company

  1. 1. Lever Limited By Abhishek Gaurav Roll No. 5
  2. 2. A brief history  Enters the Indian market with introduction of soap bars in 1888  Lifebuoy introduced in 1895  Pears,Lux and Vim followed subsequently  Vanaspati launched in 1918  Famous dalda brand launched in 1937
  3. 3.  Hindustan Vanaspati Manufacturing, first Indian subsidary set up in 1931  Lever Brothers India Limited set up in 1933  United Traders Limited set up in 1935  All 3 companies merged to form HLL in 1956
  4. 4. Management Structure  Board  Division  Central function  Resources
  5. 5. Board  Headed by the chairman  5 whole time directors  5 independent non-executive directors
  6. 6. Divisions  Home and Personal care(HPC)  Foods
  7. 7. Home and Personal care
  8. 8.  Personal wash  Fabric wash  Home care  Oral care  Skin care  Hair care  Deodarants and Talcs  Colour cosmetics
  9. 9. Foods and Beverages
  10. 10.  Tea  Coffee  Branded staples  Culinary products  Ice creams  Bread
  11. 11. FMCG MARKET
  12. 12. HLL PRODUCTS
  13. 13. Personal Wash • Beauty soap of film stars • Launched in 1929 • Available in four different variants • Launched in 1895 • Synonymous with health and value • Relaunched in 2002 and 2004 to reposition it
  14. 14. • Launched in 1934 • uses ingredients like neem and tulsi • “Everything in life is about balance” • “Beauty at an affordable price” • Enriched with 19 special scent oils • Fulfills the aspirations of rural India • Introduced in 1902 • Unlike conventional soaps glycerine is retained within the soap • Available in 3 variants- amber, green and blue
  15. 15. • Traditionally identified with freshness • Launched by unilever in 1957 and has been available in India since 1995 • Formulated to be pH neutral and mild on skin • Launched in 1947 • Positioned as a natural skin care soap to give silky glowing skin
  16. 16. Fabric Wash • “Surf Excel hai na” • Available in 3 variants- blue, quick wash and automatic • Launched in 1969 • “ Whiteness strikes with Rin” • Launched in 1987 • “Best clean with less effort” • Solution to heavy duty laundry like bedsheets
  17. 17. Skin Care • Launched in 1978 • based on a revolutionary breakthrough in skin lightening technology • Contains niacinamide (Vitamin B3) • Available in 12 premium skin care solutions • Launched in 1846 • In 1914, Pond’s cold cream and vanishing cream marked brand’s evolution to a beauty icon • Acquired by Unilever in 1987
  18. 18. Oral Care • Launched in 1975 • First gel toothpaste to be launched in India • Targets youth • Also includes toothbrushes • Launched in 1993 • First toothpaste with a unique antibacterial agent to check germs • Also includes a range of toothbrushes
  19. 19. Hair Care • Clinic Plus health shampoo was launched in 1987 • Clinic All Clear launched in 1996 • Launched in 1964 • Positioned as “Hair Expert” • “ It knows you and hence knows exactly what your hair needs”
  20. 20. Deodorants • Launched in 1999 • Leading male deodorant brand in India • Available in 5 fragrances • First deodorant to be launched in India in 1995 • Only deodorant to promise 24 hour protection from body odour
  21. 21. Colour Cosmetics • Wide variety of products and services that cover all facets of beauty care • Products for lips, nails, eyes, face and skin • Services like Lakme Beauty salons
  22. 22. Ayurvedic Personal and Health Care • Ayush was launched in 2002 • Ayush range comprises shampoos, hair oil, skin cream, soap and nutritional supplements • Ayush therapy centres
  23. 23. TEA • Launched in 1903 • Touches the homes of over 500 million consumers • Available in 4 powerful sub brands- Taj Mahal, Red label, Taaza and 3 Roses • World’s largest tea brand • An iconic brand for youth through its hot and cold formats
  24. 24. FOODS • Acquired by HLL in 1995 • Consists of deliciously wholesome products for kids • Kissan range consists of sauces, jams, squashes and ready-to-drink products • Knorr annapurna salt first launched in 1997 and then relaunched in 2001 with breakthrough technology • Annapurna Atta, launched in 1998, is made with patented technology
  25. 25. COFFEE • Launched in 1969 • Created history by garnering 21% of market share in 1st year of its launch • Key brands include Roast & Ground and Malabar Roast & Ground ICE CREAM • Launched in 1995 • Key launches include Cornetto, Feast, Viennetta and a range of Sundaes
  26. 26. New ventures •Ayush Ayurvedic products and servicesAyush Ayurvedic products and services •Pureit water purifierPureit water purifier •Hindustan Lever Network
  27. 27. COMPETITORS  Colgate Palmolive  P & G  Nestle  Marico  Nirma  Dabur
  28. 28. Profit and Loss Account 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Sales 7120 8342 10215 10917 11392 11781 10951 11096 10888 11975 Other income 118 183 244 318 345 381 384 459 318 304 Interest 57 33 29 22 13 8 9 66 129 19 PBT 605 850 1130 1387 1665 1943 2197 2244 1505 1604 PAT 412 580 837 1069 1310 1540 1731 1804 1199 1354 EPS of Re1 2.08 2.81 3.67 4.86 5.95 7.46 8.04 8.05 5.44 6.4 (Rs crore)
  29. 29. FUTURE PROSPECTS
  30. 30. THANK YOU

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