Case Analysis: Vibes, Inc.  7P Marketing Approach Yashmin B. Lumbao Ateneo Graduate School of Business May 2010
O utline: 7Ps: Vibes, Inc.  <ul><li>Potential Market (who?) </li></ul><ul><li>Primary Target Market (who?) </li></ul><ul><...
Vibes, Inc. – Potential Market  <ul><li>Customers – those who want </li></ul><ul><li>to relax, be relieved </li></ul><ul><...
Vibes, Inc. – Primary Target Market  <ul><li>Massage at home </li></ul><ul><li>Shoppers (malls) </li></ul><ul><li>Traveler...
Vibes, Inc. – Positioning  <ul><li>Encourage the market to help  </li></ul><ul><li>improve lives of persons with  </li></u...
Vibes, Inc. – Product  <ul><li>Scientific therapeutic massage & reflexology: </li></ul><ul><li>Massage at home </li></ul><...
Vibes, Inc. – Price  <ul><li>Affordable rates </li></ul>
Vibes, Inc. – Promo  <ul><li>Discounted rates during  </li></ul><ul><li>off-peak hours  </li></ul><ul><li>Classified ads –...
Vibes, Inc. – Place  <ul><li>Near homes  </li></ul><ul><li>High traffic areas </li></ul><ul><ul><li>Malls </li></ul></ul><...
Yashmin B. Lumbao Ateneo Graduate School of Business May 2010 Case Analysis: Vibes, Inc. 7P Marketing Approach
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Vibes, Inc. 7P Case Analysis

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A case analysis on the 7P Marketing Strategy of Vibes, Inc.

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Vibes, Inc. 7P Case Analysis

  1. 1. Case Analysis: Vibes, Inc. 7P Marketing Approach Yashmin B. Lumbao Ateneo Graduate School of Business May 2010
  2. 2. O utline: 7Ps: Vibes, Inc. <ul><li>Potential Market (who?) </li></ul><ul><li>Primary Target Market (who?) </li></ul><ul><li>Positioning (how?) </li></ul><ul><li>Product (what?) </li></ul><ul><li>Price </li></ul><ul><li>Promo </li></ul><ul><li>Place </li></ul>
  3. 3. Vibes, Inc. – Potential Market <ul><li>Customers – those who want </li></ul><ul><li>to relax, be relieved </li></ul><ul><li>Competitors – massage clinics, </li></ul><ul><li>spa </li></ul><ul><li>Other stakeholders – persons with </li></ul><ul><ul><li>disabilities & their dependents </li></ul></ul>
  4. 4. Vibes, Inc. – Primary Target Market <ul><li>Massage at home </li></ul><ul><li>Shoppers (malls) </li></ul><ul><li>Travelers (airports) </li></ul>
  5. 5. Vibes, Inc. – Positioning <ul><li>Encourage the market to help </li></ul><ul><li>improve lives of persons with </li></ul><ul><li>disabilities (PWD) through </li></ul><ul><li>massage services </li></ul><ul><li>Public awareness on the </li></ul><ul><li>capabilities of PWDs </li></ul><ul><li>Limited membership </li></ul>
  6. 6. Vibes, Inc. – Product <ul><li>Scientific therapeutic massage & reflexology: </li></ul><ul><li>Massage at home </li></ul><ul><li>Massage at booths </li></ul><ul><li>Massage at clinics </li></ul><ul><li>Corporate massage </li></ul>
  7. 7. Vibes, Inc. – Price <ul><li>Affordable rates </li></ul>
  8. 8. Vibes, Inc. – Promo <ul><li>Discounted rates during </li></ul><ul><li>off-peak hours </li></ul><ul><li>Classified ads – buy & sell and </li></ul><ul><li>panorama </li></ul>
  9. 9. Vibes, Inc. – Place <ul><li>Near homes </li></ul><ul><li>High traffic areas </li></ul><ul><ul><li>Malls </li></ul></ul><ul><ul><li>Airports </li></ul></ul><ul><li>Focus within Metro Manila and nearby </li></ul><ul><li>provinces only </li></ul>
  10. 10. Yashmin B. Lumbao Ateneo Graduate School of Business May 2010 Case Analysis: Vibes, Inc. 7P Marketing Approach

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