Internet     Secure PaymentPenetration     MechanismIncreasing        Advent of  Income      Technical Gadgets
Flipkart.  India book store.     Bookadda.    Crossword.     Infibeam.Book shop of India.    Landmark.       Ebay.    Indi...
Low.Entry Barriers are high.Product Differentiation.                                            No ReducedCapital Requirem...
Relative low.No as such ProductDifferentiation.                     No Rise in the                         Resulting      ...
Moderate. Switching cost  is negligible.                   Price cuts.                   Resulting   (Offers, OccasionalFu...
Libraries.Book Stores.   Resulting   Limits Profits.E-books.
Low margins.Limited supply   Resulting   Reduced Priceof books.                    DifferentiationSimilarproducts.
Ratings
Threat of new entrant (High)          Score on Rating scale 0-5Entry barriers (Low)Product Differentiation(low)          2...
Intensity of Rivalry                 Score on Rating scale 0-5Price competition(High)              5Advertising Battles(Hi...
Bargaining Power of Suppliers                Score on Rating scale 0-5(High)Threat of forward integration(airlines       5...
Bargaining Power of Buyers               Score on Rating scale 0-5Buyer Group(Diverse retail & corporate   4buyers)Commodi...
Threat of new                        entrants                          (1.85)                         4                   ...
Industry is less attractive & less profitable to operate in.Dynamic & high growth IndustryThreat of new entrants in highSt...
Online book industry in india
Online book industry in india
Online book industry in india
Upcoming SlideShare
Loading in …5
×

Online book industry in india

1,244 views

Published on

online book industry

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,244
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online book industry in india

  1. 1. Internet Secure PaymentPenetration MechanismIncreasing Advent of Income Technical Gadgets
  2. 2. Flipkart. India book store. Bookadda. Crossword. Infibeam.Book shop of India. Landmark. Ebay. India Plaza. Simplybooks.Penguin books India.
  3. 3. Low.Entry Barriers are high.Product Differentiation. No ReducedCapital Requirement. Resulting PriceSwitching costs is very low. DifferentiationExit Barriers are low.Technological Advantage.
  4. 4. Relative low.No as such ProductDifferentiation. No Rise in the Resulting cost.No substitutes.(exceptBAM)Technology.
  5. 5. Moderate. Switching cost is negligible. Price cuts. Resulting (Offers, OccasionalFull information sale)about the Books.Purchases large volume.
  6. 6. Libraries.Book Stores. Resulting Limits Profits.E-books.
  7. 7. Low margins.Limited supply Resulting Reduced Priceof books. DifferentiationSimilarproducts.
  8. 8. Ratings
  9. 9. Threat of new entrant (High) Score on Rating scale 0-5Entry barriers (Low)Product Differentiation(low) 2Capital requirements(low) 3Switching costs(low) 2Access to distribution channels 1Economies of scale 1Brand Loyalty (low) 2Proprietory product technology(low) 1Average Score 13/7=1.85
  10. 10. Intensity of Rivalry Score on Rating scale 0-5Price competition(High) 5Advertising Battles(High) 5Competitors(numerous & fragmented) 3Market Growth(high) 2Fixed costs(low)-online business 2Differentiation(low) 2Switching costs(low) 1Brand Loyalty(low) 1Exit Barriers (Low as low FC, no 1specialised asset requirement etc)Average Score 22/9= 2.44
  11. 11. Bargaining Power of Suppliers Score on Rating scale 0-5(High)Threat of forward integration(airlines 5selling direct)Supplier product important input to 4buyer businessLow product differentiation, so low 2Switching costsAverage Score 11/3= 3.6Threat of Substitutes Score on Rating scale 0-5Online books(Relatively Low) 2Libraries 3Average Score 5/2 = 2.5
  12. 12. Bargaining Power of Buyers Score on Rating scale 0-5Buyer Group(Diverse retail & corporate 4buyers)Commoditized Products 5Switching Costs(low) 3Full information with buyers 5Price sensitivity(High) 5Brand Loyalty(low) 2Average Score 23/6= 3.83
  13. 13. Threat of new entrants (1.85) 4 3Rivalry among 2 Bargaining powerexisting players of buyers 1 (2.44) (3.83) 0 Bargaining power Threat of of suppliers substitutes (3.6) (2.5)
  14. 14. Industry is less attractive & less profitable to operate in.Dynamic & high growth IndustryThreat of new entrants in highStrong bargaining power of buyerIntense rivalry among existing playersIncreasing commoditization prevents value creation and profit earning

×