Psychology 2


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Psychology 2

  1. 1. SOCIAL PSYCHOLOGY ASSIGNMENT 2 Surayyn Selvan [0309818] Danielle Lionel [0310023] Yaseen Syed [0309021] Soh You Shing [0308010] Trevor Hoareau [0308914]
  2. 2. CHAPTER 6 Part 1 Attitudes and Persuasion
  3. 3. Negatively-FramedFear Arousal Message O Used when the source is trying to make the target perform specific actionsO Advertisements with high levels of fear produce more change in attitudes
  4. 4. CHAPTER 6 Part 2 Attitudes and Persuasion
  5. 5. Deadline Technique O A technique for increasing compliance in which target persons are told that they have only limited time to take advantage of some offer or to obtain some item
  6. 6. CHAPTER 7Stereotypes, Prejudice and Discrimination
  7. 7. The Origins of Prejudice : Threats to Self-Esteem O If one fears that the interests of their group will be damaged or that there is a threat to their self- esteem, we may see prejudice.
  8. 8. CHAPTER 8Prosocial Behavior
  9. 9. Altruism and SocialResponsibility Norm O ALTRUISM The desire to help another person even if it involves a cost to the helper. The good feeling that results is the reward O SOCIAL RESPONSIBILITY NORM This norm states that individuals should help others who are dependent on them.
  10. 10. CHAPTER 9 Aggression
  11. 11. Frustration-Aggression Hypothesis & Hostile Aggression The hypothesis states that:-- Every frustration leads to some form of aggression -Every aggressive act is due to some prior frustration O Hostile AggressionPrime objective is to inflict some kind ofharm on the victim usually accompanied by anger