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CV_Yasaka Rani Mustika Putri


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CV_Yasaka Rani Mustika Putri

  1. 1. Yasaka R.M. Putri Jl. Angsana Blok M1 no.34-35 Rt 002 Rw 08 Cipayung, Jakarta Timur 13840 E-mail: Mobile: +62878 780 22427 Education 2014 – 2015 University of Southampton, MSc Digital Marketing (Candidate) Thesis : The Effects of Perceived Risk, Trust, Perceived Price, and Consumer Innovativeness on Behavioral Intention towards Online Grocery Shopping. Modules include: Advanced Digital Communication, Retailing in the Digital Age, Design Thinking in Marketing, Web Analytics, and Web Applications. 2006 – 2010 Universitas Indonesia, Sarjana Ekonomi (Bachelor Degree) Majoring in Marketing Management, GPA : 3.45 Thesis : Effects of Festival Quality and Value on Visitor’s Satisfaction and Loyalty (Case Study: Jakarta International Java Jazz Festival 2010) Honour and Awards 2014 – 2015 Awardee of Full Scholarship for Master Program from Lembaga Pengelolaan Dana Pendidikan (LPDP) Indonesia Work Experience Jun 2013 – Sep 2014 Touchpoint Marketing, PT. XL Axiata, TBK (Indonesia) Managing touchpoint’s placement and strategy of XL’s products and coordinate every product’s launch development (back-end) and communication (front-end) both in conventional and digital media Projects & Achievements:  SERBU Relaunch (Relaunching Voice & SMS Packages through ATL, BTL, and digital communications).  Quota Sharing Campaign (BTL and digital marketing communication for new feature quota sharing where customers can share their excess internet quota to others).  XL 01000 Campaign (BTL and digital marketing communication to promote an easy and affordable way to call abroad using VOiP).  Nomor Cantik (BTL and digital marketing communication for new feature, where customers can replace their number with their preference number).  Design customer journey for online and offline merchant loyalty program.  Managing communication for Customer Lifecycle Management (CLM) campaign and creating thematic communication campaign.
  2. 2. Feb 2013 – Jun 2013 Mobile / Digital Content, PT. XL Axiata, TBK (Indonesia) Responsible to build XL brand image as a digital savvy company by utilizing a variety of digital tools effectively to create engagement with Customer & Public. Projects & Achievements:  Digital Augmented Reality Concert Bebas Xpresi with NOAH, roadshow in 5 cities (broke new record for Digital Augmented Reality Concert with the Most Visitors in Indonesia).  Games Application Bominton to support the Axiata Cup 2013 event.  Purchasing Internet Packages through QR Code. Nov 2011 – Feb 2013 Portal & Digital Assets, PT. XL Axiata, TBK (Indonesia) Managing for XL’s touchpoints maintenance and development including website, mobile site, mobile application, landing page, USSD Menu Browser, and MMS/SMS broadcast. Projects & Achievements:  UMB (USSD Menu Browser) Profiling based on customer’s handset, value segment, longevity, area, as well as behavior so that each customer would receive personalized menu.  Spyro Project (revamp the corporate website into a more intuitive user experience, better customer journey, as well as improved back-end platform).  Managing customer journey for XL’s touchpoint channels.  Gatekeep all request from business users to launch products in XL’s touchpoint. Mar 2011 – Nov 2011 Xlence Apprentice, PT. XL Axiata, TBK (Indonesia) 9-month trainee program for fresh graduate, where applicants equipped with in-class and on-the-job training. Projects & Achievements:  Managing new and revised products’ communication to internal stakeholders (customer service and regional branch).  Providing brief for Marketing Communication to develop communication materials for new and revised products. Jan 2010 – Mar 2010 Internship, PT. Coca Cola Amatil (Indonesia) Internship in Learning & Development Division that is responsible for development of employee in Coca Cola by giving them training and courses.
  3. 3. Workshop, Seminar, and Training 2014 Lean & Six Sigma (PT. XL Axiata, TBK) 2013 Getting Things Done (Resourceful Initiative) 2011 Presentation Plus (Resourceful Initiative) 2011 Creative Thinking (Resourceful Initiative) 2011 Basic Marketing & Gaining Customer Insight (MarkPlus) 2011 Seven Habits of Highly Effective People (Dunamis) Interests and Responsibilities 2013 – 2014 Member of XL Runners 2008 – 2009 Research & Development Division of Photography League FEUI 2007 – 2008 Human Resource Division of Management Student Society FEUI 2009 Head of Documentation Team of 31st Jazz Goes To Campus 2008 Deputy Head of Documentation Team of 30th Jazz Goes To Campus References Hera Laxmi Devi Septiani (Previous Employer) Division Head of Digital Marketing, PT. Indosat, TBK (Indonesia) Rinda Mutis (Colleague) Head of Digital, E-Commerce, and CRM for Loreal Luxe, Loreal (Indonesia)