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Noco (Midterm Presentation)


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Noco (Midterm Presentation)

  1. 1. NOCO: Blackness without the burden<br />MidtermPresentation By Ashley Parkin<br />
  2. 2. Concept Statement<br />NOCO is a fake fashion line that will be displayed on the Web. It is an exaggerated visual satire about the concept of embracing and rejecting “blackness.”<br />The Internet has become the global “town hall,” where people conjugate to debate and create from their own thoughts and feelings with the intent to display or share with an expansive and faceless audience.<br />
  3. 3. Design questions<br />Can a fake clothing line web site steeped in racial stereotypes stir up online conversations on race?<br />Will online viewers see the satire and respond to the project’s message immediately?<br />
  4. 4. Domain map<br />
  5. 5. Precedents: causes<br />Clockwise<br />From Left:<br />Lara Stone,<br />Dior, LV shoes,<br />Ellianna Placas,<br />Essence mag,<br />L’Official <br />Hommes<br />
  6. 6. Precedents: inspirations<br />Clockwise from left:<br />Damali Ayo’s,<br />Keith Obadike’s eBay auction,<br />Patrick Kelly, Yinka Shonibare.<br />
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  12. 12. User testing<br /><ul><li>Employed a volunteer to </li></ul> interact with my prototype<br /> for a certain amount of time<br /><ul><li>After that, I would ask them</li></ul> questions about their <br /> thoughts and opinions<br /> about their experience<br /><ul><li>Both sessions are recorded </li></li></ul><li>Thank you<br />I hope you like what you see. <br />