Buying Hooks Presentation

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The customer experience of buying Command Hooks.

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Buying Hooks Presentation

  1. 1. Buying Command Hooks: The User Experience<br />James, Alex, and Ashley<br />
  2. 2. The Container Storehttp://www.youtube.com/watch?v=uzEWHdvGFaw<br /><ul><li>Uncluttered
  3. 3. Product Hierarchy
  4. 4. Visibility
  5. 5. Easy exit
  6. 6. Customer Service
  7. 7. Long Line</li></li></ul><li>Bed, Bath And Beyondhttp://www.youtube.com/watch?v=NnbQS4zxJ4I<br /><ul><li>Checked the directory sign outside the store to see what department the hooks might be in
  8. 8. Spotted a few of the Command hooks at a mixed product display area, but they weren’t the right ones.
  9. 9. Asked a salesman where the hooks might be, and he pointed me towards the cleaning section
  10. 10. Found 2 cardboard promotional cases with the hooks, but they didn’t have the right ones.</li></ul>Asked another salesperson where more might be, and she pointed me to the main display area for the products. There were no small Command hooks there either, so I picked up the medium hooks instead.<br />Checkout line wasn’t long and I paid $3.80 for the hooks <br />
  11. 11. What Makes a Task Easier, Efficient, and Enjoyable?<br />An organized and uncluttered store<br />Various guides to show users where things are (maps, signs, directories)<br />Staff that is available throughout the store who’s knowledgeable about the store and their merchandise<br />The product packaging design. Having the hooks inside a transparent box made it visible<br />Visibility of clear product instructions.<br />Confirmation that task is finished efficiently. In this case the receipt.<br />
  12. 12. What to consider when creating experiences for the customer<br />For new ones, it must be easy to understand<br />Visually, it must be easy on the eyes<br />Conceptually, it must depend on what the experience is serving and does it fit the type of customer it wants to serve<br />What does the customer expects?<br />How much knowledge does customer already have about the product?<br />

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