China mobile

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Brenau University Information system case study : B to G

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China mobile

  1. 1. China Mobile Limited<br />Yao Cui <br />
  2. 2. http://www.youtube.com/watch?v=qu_Q06LY_HQ&feature=related<br />
  3. 3. China Mobile Limited<br />World’s largest mobile network service company<br />522 million customers<br />145,954 employees<br />70.6% market share in Mainland China<br />GSM covers 237 countries and regions <br />GPRS covers 182 countries and regions<br />Bought Pakistan’s Paktel<br />
  4. 4. Services<br />500,000 base stations, cover <br /> 98% of the population <br />700 millions rural population <br /> VS 522 million customers<br />Mobile penetration rate 56.3%<br />
  5. 5. Services to Governmentand Businesses <br />Government Information Service Plan<br />Agriculture Information Service Plan<br />Banking Information Service Plan<br />
  6. 6. Well-Known Brands<br />GoTone<br />Easyown<br />M-Zone<br />Photos from http://www.10086.cn/brand/<br />
  7. 7. Photo from http://hi.baidu.com/liumaoshen/album/item/fa13c8deb1ed48e68c102944.html#<br />
  8. 8. Financial Performance<br />RMB 452,103 million ( $67,985 million)<br />Photo from http://www.chinamobileltd.com/op.php?menu=4<br />
  9. 9. http://www.chinamobileltd.com/op.php?menu=3<br />
  10. 10. Data From Yahoo. Finance<br />
  11. 11. Website & Social Media<br />http://10086.cn/<br />http://www.tudou.com/programs/view/HKIaDoetWyo<br />
  12. 12. Photo from http://video.baidu.com/v?word=%D6%D0%B9%FA%D2%C6%B6%AF%B9%E3%B8%E6&ct=301989888&rn=20&pn=0&db=0&s=0&fbl=800<br />
  13. 13. Competition<br />China Unicom<br />China Telecom<br />China Mobile is a monopoly <br />Most stable 2G network, coverage throughout Mainland China<br />Village Connected Project<br />3G<br />10086<br />
  14. 14. Marketplace<br />Photos from: http://image.baidu.com/i?ct=503316480&z=&tn=baiduimagedetail&word=%D6%D0%B9%FA%D2%C6%B6%AF%D3%AA%D2%B5%CC%FC&in=19539&cl=2&lm=-1&pn=3&rn=1&di=25473230685&ln=2000&fr=&fmq=&ic=0&s=0&se=1&sme=0&tab=&width=&height=&face=0&is=&istype=2<br />http://image.baidu.com/i?ct=503316480&z=&tn=baiduimagedetail&word=%D6%D0%B9%FA%D2%C6%B6%AF%B3%E4%D6%B5%BF%A8&in=21943&cl=2&lm=-1&pn=35&rn=1&di=28879017165&ln=2000&fr=&fmq=&ic=0&s=0&se=1&sme=0&tab=&width=&height=&face=0&is=&istype=2<br />
  15. 15. Social Responsibility <br />http://www.youtube.com/watch?v=x1dvv5D9xVg&feature=related<br />

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