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I had the honor to be invited to Bratislava (Slovakia) by the European Commission to present crowdfunding as a way for SMEs to finance their growth in a way that is complementary to the traditional financing ecosystem. Actually crowdfunding BECOMES part of the traditional business funding ecosystem!
Also known as Alternative Finance, more recently discussed as a form of Fintech, crowdfunding encompasses a variety of ways to connect investors to business seeking funds. Whether it is pre-sale based funding with platforms like Kickstarter or Ulule, lending-based investment with platforms like Zopa or Lendix, or equity-based investment with platforms like Crowdcube or WiSEED, these forms of financing represent a small yet growing means to fund entrepreneurship and innovation in Europe.
Future opportunities and challenges have been discussed during the masterclass.