Pr for the professions

1. Pr For The Professions
Pr For The Professions
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You do not need a complicated practice marketing program to grow your practice and your income. As a professional, your preferred
marketing strategy is probably to hang out a shingle, do good work, and let word of mouth bring clients or patients into your practice.
We can simplify your practice marketing almost that much, but not quite.
This website is devoted to showing you that simplifying will actually increase the effectiveness of your marketing by focusing tightly on
catalyzing and propagating word of mouth marketing while protecting your image as a professional.
This is done through a focus on the conflux of two specialties: public relations and referral marketing.
To understand, it is helpful to look at why word of mouth referrals are so effective. People are bombarded with marketing messages:
advertising everywhere they look, solicitations in their mail boxes, phone calls during dinner, even samples at the grocery store. It is no
wonder you do not want to associate yourself with that.
Word-of-mouth, however, is trustworthy. We tend to believe it because it comes from someone who probably does not have an
agenda for personal benefit, i.e., they are not trying to sell us something. In PR terms, this is called a third party endorsement.
We will talk more about PR elsewhere on this site, but for now it is enough to know that public relations is so effective because of the
credibility it provides and the credibility comes from implied or direct third party endorsements, very often through the media but in
other ways as well.
Referral marketing is mostly self-explanatory. Instead of being unstructured like word-of-mouth, it simply organizes a few activities to
encourage word of mouth referrals, the lifeblood of any professional practice.
These specialized marketing strategies gain visibility not just for you, the professional, but for your private practice as well. And they
do this while maintaining and enhancing your professional image instead of cheapening it like advertising might.
Professionals who have found the information on this site useful include those in the medical and health care professions, legal
professionals, financial professionals and others, such as the design and building industry and real estate.
For the busy professional who would prefer to never think about marketing, this site will: Help you focus and simplify, minimizing the
time and money required to gain visibility in the community where you practice Show you marketing strategies that maintain and
enhance your image as a professional rather than diminishing it with overt sales tactics Help you assess whether public relations and
referral marketing are the right practice marketing strategies for you Provide you with some basic information and resources you can
use right now to begin marketing your practice Guide you to additional resources that can help you grow your practice, increase your
income while maintaining the current size of your practice, or maintain your current income while limiting your practice to allow more
time offAs a profession of its own, marketing can be as complicated as you want to make it and will take all the time and money you
are willing to throw at it. However, by focusing on a few specific strategies you can spur word of mouth referrals and
enhance your professional image, growing your practice, your income and your reputation.
We will do our part by keeping this site simple and easy to access, with some basic useful information and some tips about where to
find more specific and in-depth assistance. If you want to maximize your practice marketing results while minimizing the time and
money you invest, you have come to the right place.
Note: This site is still in development so check back often for more information and resources.
If you find value in this site, please consider donating to help us keep this information available for free. Clicking on this button will take
you to PayPal, where you can select the amount you wish to donate. Thank you!
Which Marketing Strategy Is Best For Professionals?The keys to successfully marketing a private practice are: keep it simple by
focusing and maintain your image as a professional. Public relations is the right marketing strategy.Public Relations, the "free
marketing"PR is often called free marketing; find out why. For professionals in private practice it is better than advertising.Which
Professionals Can Benefit from PR?The good news is that most professionals will find public relations to be their best practice
marketing strategy. What about your profession?Practice Marketing Plan For ProfessionalsWhy create a marketing plan for your
private practice and the simple RACE planning formula to followProfessional Services Internet Marketing ¨C Tips for a Private
PracticeLearn how to use professional services internet marketing in a private practice to attract new clients or patients and position
yourself as an expert in your communityReferral Marketing for Professionals - Still the Best Practice Marketing MethodReferral
marketing for professionals is an organized way to obtain the word of mouth referrals that are the lifeblood of any professional
practiceMore Practice Marketing ResourcesLinks to marketing resources that help professionals promote a private practice or gain
visibility as a professional expertAbout Me; Contact Christine PillsburyLearn about me, ask PR questions live, become an affiliate, get
our newsletter, consult a PR expertContact UsContact form for www.practice-marketing-simplified.comPrivacy Policy for Practice-
Marketing-Simplified.comWe value your privacy. Review the privacy policy for Practice-Marketing-Simplified.com.Practice Marketing

2. Blog for ProfessionalsThe Practice Marketing Blog for Professionals keeps you up-to-date with all additions and changes to the
Practice-Marketing-simplified.com Web site. Subscribe here.PR For The Professions - Marketing Methods for Your Local Private
PracticePR for the Professions is a collection of manuals that teach professionals simple, implementable marketing methods to reach
their business goals for a local private practice.
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