5 Mistakes with Virtual Economies in Mobile Games

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The SOOMLA Project's mission is to help mobile game developers build better economies more quickly. We have gathered 5 mistakes that most 1st time mobile game developers do. We are hoping to help people avoid them.

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5 Mistakes with Virtual Economies in Mobile Games

  1. 1. 5 MISTAKES WITH VIRTUAL ECONOMIES Yaniv Nizan, Dec 2012
  2. 2. Mistake 0 – No Virtual Economy90% of Revenue is in Selling CoinsUsers spend over 50% of the time in the store
  3. 3. Mistake 1 – Focusing on SellingFocus on Earning Game Soft Play Store• Increased User Engagement• Users will buy if they have coins
  4. 4. Mistake 2 – Balance = 0• Give users some coins• Show them the Store before the game
  5. 5. Mistake 3 – Goods lasts forever• Rentable or consumable are Better• Opportunities for tweaking• Sell Everlasting items only for hard currency
  6. 6. Mistake 4 – Single Currency• Having 2 or 3 currencies gives more opportunity for tweaking• Allows some of the goods to be purchasable only with real money
  7. 7. Mistake 5 – Boring• Users should be exposed to new goods as they progress in the game
  8. 8. MORE INFO AT – BLOG.SOOM.LA PROJECT@SOOM.LA Yaniv Nizan, Dec 2012

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