Boyle dennis closing remarks_tempfile

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Boyle dennis closing remarks_tempfile

  1. 1. design thinking at IDEO…!
  2. 2. Who is IDEO? !
  3. 3. Palo Alto San Francisco Chicago New York Boston London Munich Shanghai 33 years 600 peopleIDEO 12 disciplines 40 nationalities 10 offices 3 continents
  4. 4. IDEO: Helping organizations innovate !Products, services, environments and digital experiences!
  5. 5. ...designers have aunique way ofsolving problems!
  6. 6. It’s less about the form oreven the function…!
  7. 7. …and more about the process!
  8. 8. we call it!“design thinking”"
  9. 9. “Business people don’t need to understand designers better:! they need to be designers.” ! – Roger Martin!Dean, Rotman School of Management! University of Toronto!
  10. 10. at its core design thinking is…!
  11. 11. …a human centeredapproach to innovation!
  12. 12. aiming to understand people on multiple levels!
  13. 13. it is an approach to innovation!
  14. 14. Design Thinking projects! start with ! “How might we…”! “What if….”! or!“What is the future of…”"
  15. 15. from a process standpoint…!
  16. 16. -Look to People…as your sourceof inspiration.!
  17. 17. -Prototype and Experiment -early and often. We call it“building to think.”!
  18. 18. -Go Beyond Concepts andgenerate stories and scenarios toenable your ideas to spread. !
  19. 19. it starts !with empathy"
  20. 20. American Red Cross!How can we improve the donor experience?"
  21. 21. Red Cross!
  22. 22. Red Cross!
  23. 23. Kaiser Permanente! Nurse Knowledge Exchange!How might we improve the nurses ! shift change experience?!
  24. 24. Kaiser- Nurse Knowledge Exchange!
  25. 25. Kaiser!
  26. 26. National Campaign to Prevent Teen! and Unplanned Pregnancy:!Bedsider birth control support network!
  27. 27. Palo Alto Medical Foundation! Project “Champion”! How might we improve !care for our chronically ill patients? !
  28. 28. PAMF!
  29. 29. PAMF! Palo Alto Medical Foundation!
  30. 30. PAMF!
  31. 31. PAMF!
  32. 32. PAMF!
  33. 33. PAMF!
  34. 34. PAMF!
  35. 35. A few techniques to consider! when out there looking forinspiration, prototyping and telling stories…!
  36. 36. Be sensitive to “work-arounds”!
  37. 37. insights come from extreme users
  38. 38. analogous situations
  39. 39. building to think!
  40. 40. Stanford Emergency Room
  41. 41. Stanford Emergency Room
  42. 42. Stanford Emergency Room
  43. 43. Stanford Emergency Room
  44. 44. prototypes don’t have to be physical but they must be tangible!
  45. 45. sometimes the story is the end result!
  46. 46. so, as a recap…!
  47. 47. design thinking ! is a human centeredapproach to innovation
  48. 48. As a design thinker you… !-Look to People…as a source ofinspiration.!-Prototype and Experiment earlyand often. !-Go Beyond Concepts andgenerate stories and scenarios. !
  49. 49. thank you!

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