1. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
@Yamentou
Job Search in the
Social Media Age
Presented by Lionnel Yamentou
September 20, 2013
Going Beyond Your Resume to Land Your Dream Job

2. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Agenda
• Objective
• The Job Market
• Your Personal Brand
• Craft Your Personal Brand
• Where are Recruiters
• Facebook
• LinkedIn
• Twitter
• Case Study (Online)
• Beating the Masses
• Becoming an “Expert”
• Review

3. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Objective
Share experiences that will help us get closer to
our dream job and prepare us for a smooth
eventual career change.
“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to
join the economy.” - Don Tapscott

4. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
The Job Market
• California 8.3% unemployment rate (9/13).
Source: www.edd.ca.gov
• Applying for job does not work anymore.
Why?
• Blame _________ for the change!
• What works today?
“One of the first duties of the physician is to educate the masses not to take medicine.”
– William Osler

5. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Your Personal Brand
• The concept of “personal” branding.
• What is your personal brand?
• Perception is reality!
“What makes you weird, makes you unique and therefore makes you stand out.”
– Dan Schawbel

6. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Craft Your Personal Brand
• Awareness
• Goal, Strategy, Message
• Evidence
• Relationships
• Education
“The goal of personal branding is to be recruited based on your brand, not applying for jobs.”
– Dan Schawbel

7. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Where are Recruiters?
• What is Social Media?
• Why do recruiters care?
• Where do recruiters hangout?
• How to connect to recruiters?
• Facebook (76%), LinkedIn (48%), Twitter (53%)
“One of the first duties of the physician is to educate the masses not to take medicine.”
– William Osler

8. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
On Facebook
• Keep it clean, not too personal
• Set your privacy settings to “friend only” and
don’t accept friend request from people you
don’t know personally.
• Know that nothing is really “private”. If you
don’t ever want it to be found, don’t ever put it
out there.

9. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
On LinkedIn
• Have a “complete” profile
• Participate in groups discussion
• Update your profile once a week
• Continuously build connection
• Ask for and give advice, you will be amazed at
how much people are willing to help

10. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
On Twitter
• Follow, read and engage
• Past colleagues, future colleagues
• Retweet and follow Recruiters
• Influencers in your target industry
• Don’t “buy” followers
• Use a custom page design
@Yamentou

11. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Case Study (Online)
Visual Resume
http://prezi.com/aoc
uvdqqdfd5/
http://i44.tinypic.co
m/vx0k1d.png

12. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Beating the Masses
1 32
Creative Unexpected Unafraid

13. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Becoming an “Expert”
1 32
Think Write Speak
>= 5 ideas every day One paragraph blog post daily TM Clubs, Rotary, Kiwanis
First in the morning Produce eBooks, audio, video Study verbal communication

14. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Paralysis by Analysis

15. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Review
Craft Your Brand
Engage on Social Media
Stay Focused
Take more than you give
Get discouraged or settle
Stop Thinking

16. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Conclusion
“If you want more luck, take more chances.
Be more active.
Show up more often.”
Brian Tracy
Note: Signup to test drive
the “21 Days To Your Dream Job, With Social Media” Program

17. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
179/21/2013
THANK YOU 
The End
@Yamentou