厳 秘・禁 複 製                                            Agricultural Innovation for                                          ...
CONTENTS                      INTRODUCTION                      1.                      1 ISSUE RECOGNITION               ...
MANAGEMENT PROFILE  Ichiro Yamamoto / CEO (founder), AIHE Project coordinator   2001       McKinsey &                     ...
The project name and logo  Agricultural Innovation for Humanity and Environment project The project aspires to realize the...
The Aspiration of AIHE Prj.  Interlink between farmers and consumers AIHE prj. aspires contributions for both farmers and ...
Overview of the AIHE project                    Owner            • AIHE prj. staffs (Seedtime Inc., K                     ...
Timeline of Seedtime Inc.         2012 Jan.       Completed the plant factory engineer course in Chiba Univ. (NPO Plant fa...
CONTENTS                      INTRODUCTION                      1.                      1 ISSUE RECOGNITION               ...
“Is economic growth a boon to poor farmers?” The growing economy often leads farmers to disrupt environment and bio-divers...
“Where does new farm land come from?”          Agricultural and forest area in Thailand     (1961-2009、million ha)        ...
Unbalance between the yield improvement and the fertilizer-input                              Per unit area improvement of...
Increasing fertilizers input per unit area to sustain yields          Per unit area improvement of crop yield and         ...
“Sinking in debt” in terms of both number of farmers and amount of debt         Percentage of in-debt farmers             ...
Income level gap between white-collar and farmers                           white collar          Income of farmers and wh...
Veiled fact behind average ; still ¼ farmers live with less than 1USD/day                          g                      ...
Low price but potentially risky Chinese vegetables Percentage of vegetable          Top3 exporting countries             P...
China risk in near future                        • In soon, China will be required its farm land to expand                ...
Doubtful “modernized agriculture”        Is “modernized agriculture” an appropriate approach        to solve the problems?...
CONTENTS                      INTRODUCTION                      1.                      1 ISSUE RECOGNITION               ...
Five key elements of AIHE Prj.                                   1. Protected horticulture                                ...
1. Protected horticulture - Images                                                                                        ...
“Why, protected horticulture?”          a. Minimize external input and reduce output into environment :                − I...
The knowledge accumulation for protected horticulture in Japan  (Examples) A variety of culture know-how for strawberries ...
The result (e.g. strawberries)      The most advanced hydroponic culture              Japanese protected horticulture in  ...
2. Scale of economics                        Pursuing scale of economics                             • Pj f               ...
3. Japan tech.  A lot of Japanese niche technology as breakthroughs (Example)                                             ...
4. Cash generation with micro lease and vegetable repayment scheme    •Not need to manage               •RASC purchases an...
5. Micro-business generation                   • Provide unmarketable products (e.g. malformed, but safe and              ...
Target area  Starting from Thailand, then to Laos, Myanmar and Cambodia For developing culture formats and a model case as...
RASC as a “HUB” to unify individual contracted farmers RASC functions as a hub and helps contracted farmers in protected  ...
Interconnection among RASCs Set a RASC in each region and inter-connect them, and share knowledge/know-how.               ...
Initial target crops are strawberries and mushrooms Given the marketability of the crop and culture suitability, strawberr...
Governance for RASCs     “Aspire to delegate governance to local communities in future” After assuring the cash flow of ea...
Partners詳細 Chiba Univ. and Osaka Prefecture Univ. Prof. Agricultural                                               g      ...
Partners詳細 Thailand National Lab: Biotech、Plant py                               、      pysio biochemistry                ...
END                                 Ichiro Yamamoto, CEO, Seedtime Inc.                                              y    ...
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BOP business in Indochina Peninsula (AIHE project)_english

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This is the introductory document about the AIHE (Agricultural Innovation for Humanity and Environment) project, the BOP business building (rural development) project in the Indochina peninsula with the introduction of the environmentally-controlled horticulture.

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BOP business in Indochina Peninsula (AIHE project)_english

  1. 1. 厳 秘・禁 複 製 Agricultural Innovation for Humanity and EnvironmentIntroductory documentAgricultural Innovation forHumanity and Environment projectBuild a sustainable social business modelfor the people at the BOPOctober. 2012Ichiro YamamotoCEOSeedtime Inc Inc.
  2. 2. CONTENTS INTRODUCTION 1. 1 ISSUE RECOGNITION 2. AIHE PROJECT OVERVIEW 1© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  3. 3. MANAGEMENT PROFILE Ichiro Yamamoto / CEO (founder), AIHE Project coordinator 2001 McKinsey & y • Had started as a business analyst; exit as a senior engagement manager -2007 Company Inc. • Led international (Japan, Germany, USA, China, India) projects for multiple international clients as an manager • Engaged a variety of management issues, ranging from corporate and business unit strategy, turn around, operational excellence, M&A, new business development, marketing strategy • Have experiences in mainly high-tech industry, ranging from IT, Electronics, Semi-conductor, Automotive, sensing devices. 2007 Advantage • Japanese pioneer private equity firm and the largest buyout fund in Japan -2011 Partners LLP with having invested 32 separate companies • Starting member of the Advantage Advisors, Inc. , the company focusing on minority investment on public companies mainly listed in Japanese stock market (PIPEs) • Investigated more than 100 companies for investments • Lead several turn-around projects in the portfolio company 2011 AISB • International service provider for cross-boarder business matching between 2012 -2012 Japan and ASEAN. • As a chief strategic officer, supported Japanese SMEs to enter foreign markets including Thailand, Viet Nam, China, Australia through JV, M&A etc. 2012 • Started up Seedtime Inc. to commit AIHE project 2© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  4. 4. The project name and logo Agricultural Innovation for Humanity and Environment project The project aspires to realize the environmentally sustainable agriculture and preserve of humanity lives in local communities, by transferring the cutting-edge agricultural knowledge and building a viable biz model. • Agricultural Innovation for Humanity and Environment − [aihe] means, in Finnish the (1) theme means Finnish, theme, issue, (2) reason, cause. − Food security is a critical issue to realize sustainable growth and also the cause of poverty. − The pronunciation, aihe means “To Love” in Japanese • Knowledge brings wisdom for the harmony among people, between human and ecology. Knowledge brings wisdom for changing how the world works, and it should be so. 知識を積み、知恵を拓く(開く)ことで調和が保たれることを示唆 3© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  5. 5. The Aspiration of AIHE Prj. Interlink between farmers and consumers AIHE prj. aspires contributions for both farmers and consumers by interconnecting both side. For farmers, the prj. tries to stabilize and increase their income by letting farmers be contract farmers. For corporate consumers, the prj. attempts to reduce their procurement risks and cost by acting as a organized distributer. For Farmers For Corporate Customers Improve QoL of Crop yield increase and Promising stable supply Diversify industrial people at the BOP stability enabled w the of fine quality opportunities cutting-edge knowledge vegetables and fruits • Increase • Organized and disposable stable supply of Sales premium realized Systematic supply with income of agri-products by offering of high quality assured food farmers reduces procure marketability plants processing -ment risks • Stabilize income, , help farmers Stable cash-in as Offering new high • New business design their life contracted farmers for marketability plants chances for plans corporate customers (Temperate plants) food processors, Pursuing both social restaurants and contribution and t ib ti d chains. store chains profitability as a self- energized and sustainable business Establish a direct connection between growing food related industry and farmers 4© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  6. 6. Overview of the AIHE project Owner • AIHE prj. staffs (Seedtime Inc., K j t ff (S dti I Komoro-Nunobiki I hi N biki Ichigo-en I ) Inc.) (Practitioner) • local farmers (gradual delegation to local communities) • Tenant farmers and , the farmers who do not have enough crop area Target BOP to ensure profitability • Less than 1 USD daily income • Mountain area of Target Area • Thailand (pilot area), Laos, Myanmar, Cambodia • Introducing protected horticulture Contents • Establish regional agricultural support centers(RASC) which unify individual farmers and take cost-consuming but scalable(economies of scale) operations such as seedling, processing, storage and logistics control etc. g • Temperate plants which are high marketability Crops • Initial target crop are strawberries • NPO, Social foundation such as the Thailand Royal Foundation Partners which has been developing rural area for more than 40 years) • Agricultural academic institutions (Laboratories, Universities) • Japanese farmers • Modern retail chains • Others(IT solution provider, film manufacture, etc.) 5© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  7. 7. Timeline of Seedtime Inc. 2012 Jan. Completed the plant factory engineer course in Chiba Univ. (NPO Plant factory study association) Mar. Developed the project plan of AIHE project May Field surveyed in Thailand, Partnership with Royal project Jun. Partnership with National Center for Genetic Engineering and Biotechnology (Biotech)、Plant pysio-biochemistry Laboratory Agreement with Belle G Green Wise Co Ltd. in the study of the usage of functional C f ff films for keeping freshness of vegetables and fruits in tropical zone to reduce the loss during distribution. A Aug. I t d Introduced AIHE project i UN f d j t in forum i T k in Tokyo Established Seedtime Inc. in order to commit the AIHE project as a project owner and operator Agreement with Komoro Nunobiki Ichigo-en Inc. in the co-operation for strawberries farming in Thailand. Partnership with Tsukuba GB Solution (President: A i lt l D Hid Ik d ) P t hi ith T k b S l ti (P id t Agricultural Dr. Hideo Ikeda) 6© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  8. 8. CONTENTS INTRODUCTION 1. 1 ISSUE RECOGNITION 2. AIHE PROJECT OVERVIEW 7© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  9. 9. “Is economic growth a boon to poor farmers?” The growing economy often leads farmers to disrupt environment and bio-diversity, and also their unity of communities, rather than improving their QoL. Supply side − Damaging environment: Without appropriate knowledge to improve yield, farmers yield farmers’ attempt to increase yield often results critical damages on environment. (e.g.) cutting-down rain forest, polluting land and water with too-much agrichemicals − Losing humanity: Necessity to being migrant workers weakens the unity of local communities and increases fallowed land and devastates rural area. Finally, there disappears of humanity lives which have been seen everywhere in traditional communities. Economic Growth ? Demand side − Demand explosion and challenges to food security by economic growth: The demand increase of vegetables and fruits are double- geared with population growth and the life-style change toward westernized one. − Farm linkage between risky vegetables and poverty: Due to the disappearance of self-sufficient life-styles in rural area, lower income consumers do not have any other choices than eating cheap but y g p risky and drugged with agrichemicals vegetables and fruits. 8© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  10. 10. “Where does new farm land come from?” Agricultural and forest area in Thailand (1961-2009、million ha) 、 CAGR 30 1961-2005 Agricultural area (%) Forest area 25 20 1.2 15 -1.4 10 Expansion of 5 agricultural area brought deforestation 0 1960 1970 1980 1990 2000 9 Source FAOSTAT© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  11. 11. Unbalance between the yield improvement and the fertilizer-input Per unit area improvement of crop yield and p py input amount of fertilizer in Thailand (Snapshot) (N times = 2009/1961) x 49.1 x23 2.3 Per unit Per unit crop yields fertilizer input * 収穫面積は、次に挙げる作物の収穫面積と収穫量から算定。 Cereals,Total Coarse Grain, Total Fibre Crops Primary Fruit excl Melons,Total Oilcrops Primary Pulses,Total Roots and Tubers,Total Treenuts,Total Vegetables&Melons, Total 10 Source FAOSTAT© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  12. 12. Increasing fertilizers input per unit area to sustain yields Per unit area improvement of crop yield and input amount of fertilizer in Thailand (timeline) (1961-2009、Index:1961=100) 、 7,000 CAGR 1961-2009 Per unit fertilizer input (%) 6,000 , Per unit crop yields* 5,000 4,911 8.5 (2009) 4,000 3,000 2,000 1961=100 1,000 1 000 232 1.8 0 1961 1966 1971 1976 1981 1986 1991 1996 2001 2006 * 収穫面積は、次に挙げる作物の収穫面積と収穫量から算定。 Cereals,Total Coarse Grain, Total Fibre Crops Primary Fruit excl Melons,Total Oilcrops Primary Pulses,Total Roots and Tubers,Total Treenuts,Total Vegetables&Melons, Total 11 Source FAOSTAT© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  13. 13. “Sinking in debt” in terms of both number of farmers and amount of debt Percentage of in-debt farmers Per-household debt amount (%) (THB, in farmers) 100% = 5,570 5 570 5,820 5 820 (thousand households) 88,694 x6.8(Land owner) x23.5 x8.7(sharecropper) x2.6 x1.3 of monthly 52.1 income 20.3 3,777 3 777 1988 2007 1988 2007 Source: Office of Agricultural Economics, Ministry of Agriculture and Agricultural Cooperatives, Thailand, “Agricultural Census” Thailand NSO, “Socio Economic Survey”© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  14. 14. Income level gap between white-collar and farmers white collar Income of farmers and white-collar in Thailand (1986-2009、THB) 、 CAGR 1986-2009 25,000 (%) Farmers(Land owner) Clerical, Sales & Services Workers 7.9 Nationwide average 20,000 4.9 15,000 15 000 7.3 73 10,000 10 000 Just realized the 20years-ago income 5,000 level of white-collar 0 1985 1990 1995 2000 2005 2010 NOTE: Farmers(Land owner) and Clerical, Sales & Services Workers occupy approx. 20% of total households in Thailand 13 Source Thailand NSO© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  15. 15. Veiled fact behind average ; still ¼ farmers live with less than 1USD/day g / y Per-capita daily income Per-day Household income of farmers (land owner) (2007; USD/day) (2007; USD/day) 34.3 59.3% -46% 46% -61% Should be -64% checked 18.3 − the break- down 13.3 13 3 12.2 12 2 − per capita per-capita 24.9% 24 9% (More people in 15.8% farmers family) Nation Bangkok Northern Farmers wide area (Nation Less than 1USD ~ More than wide) 1USD 5USD 5USD Apparently, even farmers are Actually, one for four farmers rich enough... live with less than 1 US dollar * 1USD = 33THB per day NOTE: Having checked the consistency of figures in 2009, it was realized that the figures are not consistent. So intentionally the figures in 2007 are referred in the above graphs. although those figures are not latest ones. Source: [Socio Economic Survey], NSO, Thailand© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  16. 16. Low price but potentially risky Chinese vegetables Percentage of vegetable Top3 exporting countries Per unit area* input of consumption b Chi ti by China in vegetables i t bl agrichemicals in China i h i l i Chi (%, 100%=Global demand) (Mil tons) (kg/ha) 12 8.6 11.1 10 China 8 x4.8 6 Spain 4 Italy 47.6 47 6 1.8 18 31.0 2 2.2 0 1992 2007 1992 2007 1992 2007 Almost half of vegetables Rapid expansion of Dramatic increase of in our planet is p Chinese vegetables in g agrichemical inputs g p consumed in China the global food market (Is it key successful factor of vegetable exporting industry?) * Per seeding area (Twice as second top!) 15 Source FAOSTAT、本川裕、トーメン農薬ガイド© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  17. 17. China risk in near future • In soon, China will be required its farm land to expand out of China, since China can not fill their demand to vegetables with the Chinese farm land. • This means, there is a risk that the Chinese drugged farming approach expands in Indochina peninsula where i convenient f Chi h is i t for Chinese market (Th k t (There h has been already some movement in which Chinese agricultural company entered the Laos and Myanmar). • In addition to above, the firm land in China will lose its fertility in soon because of too much use of agrichemicals. ...If it happens, who can fill their hunger? 16© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  18. 18. Doubtful “modernized agriculture” Is “modernized agriculture” an appropriate approach to solve the problems? • More in-debt farmers due to increasing capital needs for fertilizers, pesticide and agricultural machinery and equipments. equipments • More business risks since capital requirement forces farmers sell their crops even in bad market conditions, and p , accordingly causes a market crash • Gradual declining crop yield caused by losing fertility of land because of a lot of agricultural chemicals, b f l f i l l h i l …Should we re-think our approach? 17© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  19. 19. CONTENTS INTRODUCTION 1. 1 ISSUE RECOGNITION 2. AIHE PROJECT OVERVIEW 18© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  20. 20. Five key elements of AIHE Prj. 1. Protected horticulture (hydroponics in greenhouses) 2. Scale of economics 3. Japan tech. 4. Micro lease and repayment by vegetables 5. Micro-business generation 19© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  21. 21. 1. Protected horticulture - Images 20© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  22. 22. “Why, protected horticulture?” a. Minimize external input and reduce output into environment : − In conventional open-air soil cultivation it is difficult for farmers to estimate open air cultivation, proper amount of fertilizers and agrichemicals, and accordingly they use too much because of their anxiety. As a result, losing-fertility land requires farmers to use more chemicals to keep crop yields. − In hydroponics, it is possible to control of fertilizer with minimum requirement amount. b. Lighten the disease and insect damage − A lot of diseases comes from land. − Able to keep insects away from cultivation area by protected greenhouse c. Reduce the weather risk by controlling the environment in greenhouses d. Increase per unit area agricultural income − Yield increase: Protected horticulture able to shorten the cultivation period and increase the number of harvest times (e.g. 3times →12times in a year) − No prerequisite: Able to apply in limited area and anywhere.; Suitable poor farmers because of not-having own lands or infertile lands. − Unit price increase: Able to grow template plants in tropical zone, which marketability i hi h Al stabilize th quality. k t bilit is high. Also t bili the lit − Income stabilization: Thanks to every aspects in above 21© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  23. 23. The knowledge accumulation for protected horticulture in Japan (Examples) A variety of culture know-how for strawberries The knowledge accumulation in Japan enables temperate plants to grow in tropical zone with low-cost ops. Temperature control around meristem ⇒ No need to control temp. of whole greenhouse − Pinpoint temperature control for a meristem with which strawberries sense whether it is proper temp. to flower. − A a result of above, As lt f b strawberries misunderstand it is proper temp. to flower , although the temp. of a greenhouse itself is too hot to flower Air seedling Night-time seedle cooling High bench culture ⇒ Avoid diseases and high ⇒ Promote growth of floral ⇒ Unbind various constraints yield meristems with soil© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  24. 24. The result (e.g. strawberries) The most advanced hydroponic culture Japanese protected horticulture in in local agricultural univ. Thailand (AIHE prj. partner’s field) (2012.4, Chiang mai) (2011.11, Chaing Lai) VS. - ) Low Yield (small, unformed) (small +) High Yield (medium, stable harvest) (medium - ) Sour, not sweet +) Sweet enough for high marketability +) No critical insect and disease damage - ) Low product rate due to storage issue 23© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  25. 25. 2. Scale of economics Pursuing scale of economics • Pj f Prj. focuses on th operations i which scalability i a k t the ti in hi h l bilit is key to improve cost-efficiency, and also • knowledge accumulation will be main driver to increase productivity Agriculture Distribution Consumption Regional Agriculture Support Center (RASC) Contract farmers Modern retailers Rental/lease • Education • Gathering • Primary agri- equip. • Technical crops processing Hotel chains support of • Quality (Juices, horti horti- check salad culture Sell • Certificate packs) • Nursery Seeds、fertilizer crops • Logistics Food processors • Traceability • breeding • Production control control • Storage Export 24© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  26. 26. 3. Japan tech. A lot of Japanese niche technology as breakthroughs (Example) Other examples • Micro hydraulic Situation Japan tech. as a remedy power generation • heat release paint material etc. Cutting-edge functional film • 20%-50% of vegetables • Able to preserve freshness of fruits and vegetables and fruits are disposed for more than one week under open-air temperature during distribution d i di t ib ti process • Reduce the loss in distribution without huge CAPEX due to losing freshness on logistics infrastructure • Since distributers purchase agri-products taking the loss into consideration, the farmers can not help sell their products with lower p prices 25© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  27. 27. 4. Cash generation with micro lease and vegetable repayment scheme •Not need to manage •RASC purchases and leases cash distribution equipments. to least them farmers by themselves. farmers Micro lease: •Reduce operation, •Make clear the usage of ~ 1,000 USD transaction and money money, and where it is. per year collecting cost and risks 0.3Mil USD for each RASC RASC 1Mil USD RASC RASC Repay by cash Repay by cash Repay by vegetables • Interest rate will be 5% • Through the value-add in • No cash needs (Attractive interest rate food processing in RASCs, • Substantial debt amount is for both Japan side and RASCs can collect more COGS of vegetables = farmers in emerging money than the value of reduce the debt amount countries. e.g. Agri banks countries e g Agri-banks’ repayment from farmers interest rate in Thailand is Only protected horticulture enables this scheme w reducing approx. 12-13%) risks thanks to its stable yields and short culture period. 26© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  28. 28. 5. Micro-business generation • Provide unmarketable products (e.g. malformed, but safe and same taste with marketable ones) for free to local entrepreneurs • Local entrepreneurs start-up their micro businesses in local start up communities (If necessary, AIHE prj. rental the required equipment, for an example, a mixer for making juice) 27© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  29. 29. Target area Starting from Thailand, then to Laos, Myanmar and Cambodia For developing culture formats and a model case as quickly as can, at first the AIHE project targets Thailand near the boarder. Then, the project plans to expand its format to Myanmar, Laos and Cambodia. Ma Ho Son Regional expansion Chiang Mai Laos • Start from the North and North-East area, or, Central-East area in Myanmar M Thailand, • After developing culture format, then expand to p Myanmar, Laos, Yangon Cambodia Why choosing Thailand? Ubon Ratchatani p y • Partnership with Royal Thailand prj. and Biotech which have been succeeding in rural developments Bangkok • Bangkok and other developed cities where is huge consumption Cambodia enabling AIHE to ensure Sa Keo its profitability • Well-knowledge experts 28© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  30. 30. RASC as a “HUB” to unify individual contracted farmers RASC functions as a hub and helps contracted farmers in protected Contract farmers horticulture. Simplified and low-cost hydroponic Full-fledged RASC equipment hydroponic • interlinks individual equipment farmers, • Educates them with 夜冷栽培施設 its full-fledged facility, RASC • F Focuses on time & ti • 5000㎡ cost consuming • As a “hub” in operations and each region • pursues the scale of integrates individual economics, such as farmers − Seedling culture Seedling − Establishing new field and cultivation method offering ff i healthy − Inventing breeds seedlings etc© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  31. 31. Interconnection among RASCs Set a RASC in each region and inter-connect them, and share knowledge/know-how. Remote monitoring from Japan to utilize the knowledge and expertise in Japan RASC RASC Running each R i h RASC and promoting interconnection and sharing d h i Local Univ. Univ Sharing situations RASC information/know instutions to help physically -how among each RASC as RASCs, and in necessity future production f t d ti control© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  32. 32. Initial target crops are strawberries and mushrooms Given the marketability of the crop and culture suitability, strawberries and mushroom are initial target. The project gradually attempts to widen the variety of plants. Not p pursuing mono-culture, g but doing multi-crop-culture. Criteria of target crops Initially Future ① コーヒー需要が Marketability Strawberry 伸長継続 ①There is demand-supply ② ガソリン並価格 ① デザート・ジュースと食品加工需要が強く、生食 gap ③ 焙煎加工余地 ニーズも強いが国産は季節限定で糖度も低く、輸 Coffee ②Price (= Depend on 入物に依存 ④ 栽培技術必要 exports, season limited) ② 400THB/kg (Approx. 1,000JPY)と日本以上 ⑤ 要精査 ③Potential f ③P t ti l of expanding t di to ③ジジュース、ジャムなど多様な加工食品の余地 ス ジャムなど多様な加工食品の余地 ⑥ 要精査 food-processed products ④ 育苗・栽培時に冷却設備が必要だが、個別農家 での負担は無理。また栽培知識も必要 ① 需要強い、高 ⑤ 短くない。が自家増殖が可能 糖度が無い Culture suitability ② 200THB/kg ⑥ ハダニ類は天敵防除、病気は品種対応にて ダ 類は天敵防除、病気は品種対応にて ④Unestablished culture in ④U t bli h d lt i Sugary ③ ソース類他 target country (due to tomato ④ 栽培技術必要 lack of agri-knowledge, Mushroom ⑤ 連続収穫可能 capital requirement and etc.) ) ① 食品加工需要、洋食化に伴う国内調理需要旺 ⑥ 要精査 盛。需要に供給が追い付かず、中国産多い ⑤Short (moderate) period ② 90THB/kg, stable price trend ① 健康志向対 for growth (=able to 応、外食ニーズ harvest risk) ③ 缶詰を始め加工食品の余地 ④ 施設栽培となり要環境制御。培地作りにもコツ。 ② 要調査 ⑥Possible to resist disease and insect damages w/o 個別農家では資金負担、栽培知識修得が困難 個別農家では資金負担 栽培知識修得が困難 Specialized ③ 機能性食品 agrichemicals ⑤ 1回目収穫後より、次回収穫までの期間が1週間 (medical) ④ 栽培技術、品 程度と短く、短サイクルで対応可能 種調達必要 vegetable ⑥ 培地づくりと環境制御に留意することで可能 ⑤ 、⑥要調査© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  33. 33. Governance for RASCs “Aspire to delegate governance to local communities in future” After assuring the cash flow of each RASC, the AIHE project aspires to delegate the operation and management of them by letting contract farmers the stakeholder of RASCs. Project consortium member Farmers (Local Local Partner Japan-side partner communities) Initial • Prj. management • Knowledge and tech. • Knowledge and tech. • Initially, the projectFrom start up to • set up of RASCs support to develop support, and agri- support prior assuring cashassure culture format • Educate local leader culture format equipment offering generation instead ofand cash-flow of of RASC • Capital offering local farmers’ partici-RASC itself pation • Assist penetration • Aft repayment, After t • Be contract farmers Transition transition to act. to local farmers • Workforce for RASCsBuilding trust-base • Support • Operate • Assist a local RASC monitoring phase (processing, harvestrelationship between in mgt by a local leader (focus on ad-hoc support etc)RASC and contract and inv. RASC assists)farmers leader Make RASC a Joint-stock company Delegation • Finish front- • Ad-hoc assist and end support,After stabilizing CF monitoring • Stakeholders mergeand able to self-run • Co-management of g support func func.in both RASC and RASCs into RASCcontract farmers 32© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  34. 34. Partners詳細 Chiba Univ. and Osaka Prefecture Univ. Prof. Agricultural g Chiba Univ. Center for Environment, Production of , Dr. Hideo Ikeda (Agricultural engineer) Functional Plant Lab., Prof. Agricultural Dr. Toyoki Kozai • 日本(世界)における養液栽培草創期から50年近 • 施設園芸並びにコンピュータによる環境制御・人 くに渡り研究してきた第一人者。近年は植物工場 工光型植物工場、機能性植物の施設園芸分野で 分野での研究を牽引 の世界的権威 • 技術士として圃場での栽培指導を行い 水耕栽 技術士として圃場での栽培指導を行い、水耕栽 • 東京大学農学系研究科修了(農学博士) 大阪府 東京大学農学系研究科修了(農学博士)。大阪府 培の国内における普及のみならず、タイを始め海 立大学助手、千葉大学園芸学部教授、同大学・ 外においても施設園芸の普及に貢献 園芸学部長、環境健康フィールド科学センター長 • 大阪府立大学農学部教授、農学生命科学研究科 を経て2005年に千葉大学学長 教授、生命環境科学研究科教授を歴任 • 専門は植物環境工学。日本農業気象学会賞、日 • 大阪府立大学名誉教授・客員教授現在、 大阪府立大学名誉教授 客員教授現在、 本生物環境調節学会賞、日本植物工場学会賞、 • 千葉大学環境健康フィールド科学センター・次世 日本農学賞、紫綬褒章、中国・友誼賞、米国培養 代型植物生産研究部門・客員教授。千葉大学大 生物学会賞など受賞 学院園芸学研究科兼任教授 • The vice president of Ritsumeikan Univ., Engineering Dr. Royal Prj. leader Dr. Ekasit Wattanapreechanon Prof. Monte C i P f M Cassim • 国際開発における第一人者。日本を拠点としつ • 世界的な成功事例であるタイにおけるロイヤルプ つ、東南アジア、西アジアを中心とした社会開発 ロジェクト(蔬菜園芸による農村開発)のリーダー 問題に取り組む • 30年近くに渡り農業による農村開発に取り組み、 • 専門分野:産業政策、環境科学、国土計画、都市 現在はロイヤルプロジェクトの農業専門人材育成 工学、建築学 の為のレーニングセンター長として活躍すると共 • 東京大学大学院工学系研究科博士課程 都市工 に、水耕栽培の普及に取り組む 学専攻単位取得 • ロイヤルプロジェクトで確立した低廉なコストの栽 • 三井建設設計部(建築士)、AUR都市建築コンサ 培フォーマット(水耕栽培含む)を用いた海外への ルタント、国際連合地域開発センター(UNCRD) 農業普及活動も行う 主任研究員を経て、 立命館大学国際関係学部教 主任 究員を経 授、同・政策科学部教授、同・国際教育・研究推 進機構長、立命館アジア太平洋大学 前総長 34© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  35. 35. Partners詳細 Thailand National Lab: Biotech、Plant py 、 pysio biochemistry y Kasetsart Univ. Agro-Ecological system Research and g g y department head、Prof. Dr. Chalermpol Kirdmanee Development, Director, Dr.Narongchai Pipattanawong • 世界で初めて鳥インフルエンザ・ワクチン • タイ・ロイヤルプロジェクト北部試験場で農業指導を実施。ロイ の開発を成功もしたタイ最大の国立研究 ヤルプロジェクトのイチゴ・リサーチプロジェクトのヘッド。タイに 所。農業分野(植物生理学)を始め、遺伝 おけるイチゴ栽培を実現 子工学やバイオ工学の研究を行う • 宇都宮大学 東京農工大学卒業 宇都宮大学、東京農工大学卒業 • カウンターパートとなるDr. Kirdmanee氏 は25年以上に渡り塩害に悩むタイ東北部 の貧困地域の開発に従事。水耕栽培の普 及や耐塩性植物(稲ほか)の開発で同地 域の生活改善を成し遂げる • 千葉大学園芸学科博士課程修了、2007 年農林水産省の外国人農林水産研究者 表彰の受賞者 BELLE GREENWISE Inc.: • Komoro Nunobiki Ichigo-en Inc. Manufacture of the specialty fil f k M f f h i l film for keeping f h i freshness. One of largest strawberry farmer in Japan. The company has specialty in environmentally controlled protected horti- culture of strawberries. It honored the prize of Minister of Agriculture, Forestry and Fisheries. 35© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.
  36. 36. END Ichiro Yamamoto, CEO, Seedtime Inc. y @ Mail: ichiro.yamamoto@seedtime.in HP: http://www.seedtime.in/ FB: https://www.facebook.com/seedtime.aihe 36© Copyright 2012 Seedtime Inc. Confidential. Not for further reproduction or distribution.

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