How to be really, really attractive
(on social media)
@jenbarnett
@jenbarnett
How to make your social media
successful
• Be handsome
• Be attractive
• Don’t be unattractive
@jenbarnett
Fortunately, not everyone is attracted
to the same things
@jenbarnett
So, how do you attract the right
people?
brandbrand goalsgoals
mediamedia contentcontent
@jenbarnett
Attractiveness
brandbrand goalsgoals
mediamedia contentcontent
@jenbarnett
Brand: Who are you?
brandbrand goalsgoals
mediamedia contentcontent
@jenbarnett
Brand Values
@jenbarnett
Goals: What are you trying to
accomplish?
brandbrand goalsgoals
mediamedia contentcontent
@jenbarnett
Real business goals have $ attached
• Sell 10,000 cookies in December
• Increase sales by 4%
• Attain 95% cust...
@jenbarnett
Some of Freshfully’s goals
• Increase profitability by X%
• Sell $X in 2013
• Sell X franchises by 201X
• Not ...
@jenbarnett
• Increase profitability
• Sell $$$
• Build a franchise proof of concept
• Not go out of business... etc.
Each...
@jenbarnett
Our audience
• Customers
• Employees
• Vendors
• Media
• Investors/Banks
• Government
• God?
@jenbarnett
Freshfully Customers
• Women 25-54
• Moms with kids
• Avondale, Forest Park, Crestwood
• Local food lovers
@jenbarnett
Media: Where are you talking to
people?
brandbrand goalsgoals
mediamedia contentcontent
@jenbarnett
Let’s refresh (ha!)
• I’m trying to sell local food in a way
that’s fun, healthier, egalitarian, simple,
and f...
@jenbarnett
Content: What are you saying?
brandbrand goalsgoals
mediamedia contentcontent
@jenbarnett
What attracts women 25-54
• easy recipes
• cute barn animals
• handsome farmers
• information about local food...
@jenbarnett
@jenbarnett
Chickens in Sweaters
@jenbarnett
Ways we attract women 25-54
• smart tips
• content that makes them laugh
• simple meal solutions
• sharing bot...
@jenbarnett
Give yourself a MPAA rating
PG-13 R
@jenbarnett
20-year-old women
@jenbarnett
Getting through the Facebook filter
@jenbarnett
Don’t show your content in an empty
room
• Pinterest, Twitter, Instagram: follow your
customers
• Facebook: ru...
@jenbarnett
Your turn:
1. Outline your brand values
2. Determine your goals & your audience
3. Find out where your audienc...
@jenbarnett
When all else fails...
@jenbarnett
Questions?
• Please watch for our new butcher shop,
Bottle & Bone, coming soon to Uptown,
featuring…
‣ Local, ...
@jenbarnett
This is me
Jen Barnett
jen@bottleandbone.com
@bottleandbone
@jenbarnett (instagram: @jen.barnett)
bottleandbon...
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How to be really, really attractive
 (on social media), by Jen Barnett

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Published on

Jen Barnett
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama

Published in: Social Media, Technology, Business
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How to be really, really attractive
 (on social media), by Jen Barnett

  1. 1. How to be really, really attractive (on social media)
  2. 2. @jenbarnett
  3. 3. @jenbarnett How to make your social media successful • Be handsome • Be attractive • Don’t be unattractive
  4. 4. @jenbarnett Fortunately, not everyone is attracted to the same things
  5. 5. @jenbarnett So, how do you attract the right people? brandbrand goalsgoals mediamedia contentcontent
  6. 6. @jenbarnett Attractiveness brandbrand goalsgoals mediamedia contentcontent
  7. 7. @jenbarnett Brand: Who are you? brandbrand goalsgoals mediamedia contentcontent
  8. 8. @jenbarnett Brand Values
  9. 9. @jenbarnett Goals: What are you trying to accomplish? brandbrand goalsgoals mediamedia contentcontent
  10. 10. @jenbarnett Real business goals have $ attached • Sell 10,000 cookies in December • Increase sales by 4% • Attain 95% customer satisfaction • Sell my business in 5 years for $10M • (Occasional exception: real charity)
  11. 11. @jenbarnett Some of Freshfully’s goals • Increase profitability by X% • Sell $X in 2013 • Sell X franchises by 201X • Not go out of business... etc.
  12. 12. @jenbarnett • Increase profitability • Sell $$$ • Build a franchise proof of concept • Not go out of business... etc. Each goal has its own audience employees, vendors, customers customers investors, banks, gov’ god?
  13. 13. @jenbarnett Our audience • Customers • Employees • Vendors • Media • Investors/Banks • Government • God?
  14. 14. @jenbarnett Freshfully Customers • Women 25-54 • Moms with kids • Avondale, Forest Park, Crestwood • Local food lovers
  15. 15. @jenbarnett Media: Where are you talking to people? brandbrand goalsgoals mediamedia contentcontent
  16. 16. @jenbarnett Let’s refresh (ha!) • I’m trying to sell local food in a way that’s fun, healthier, egalitarian, simple, and fresh • I’m trying to sell it to women 25-54 • I’m going to talk to them on Twitter, Facebook, Instagram, and Pinterest
  17. 17. @jenbarnett Content: What are you saying? brandbrand goalsgoals mediamedia contentcontent
  18. 18. @jenbarnett What attracts women 25-54 • easy recipes • cute barn animals • handsome farmers • information about local food • product information
  19. 19. @jenbarnett
  20. 20. @jenbarnett Chickens in Sweaters
  21. 21. @jenbarnett Ways we attract women 25-54 • smart tips • content that makes them laugh • simple meal solutions • sharing both healthy foods and “sometimes” foods • info that reinforces their choices • personal, vulnerable stories • quick responses to questions
  22. 22. @jenbarnett Give yourself a MPAA rating PG-13 R
  23. 23. @jenbarnett 20-year-old women
  24. 24. @jenbarnett Getting through the Facebook filter
  25. 25. @jenbarnett Don’t show your content in an empty room • Pinterest, Twitter, Instagram: follow your customers • Facebook: run ads
  26. 26. @jenbarnett Your turn: 1. Outline your brand values 2. Determine your goals & your audience 3. Find out where your audience hangs out 4. Serve content that they’ll love
  27. 27. @jenbarnett When all else fails...
  28. 28. @jenbarnett Questions? • Please watch for our new butcher shop, Bottle & Bone, coming soon to Uptown, featuring… ‣ Local, hand-cut meats ‣ Craft beer & wine by the bottle, glass, or growler ‣ Charcuterie plates & sandwiches ‣ Bacon Bar(!)
  29. 29. @jenbarnett This is me Jen Barnett jen@bottleandbone.com @bottleandbone @jenbarnett (instagram: @jen.barnett) bottleandbone.com

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