Primer:New and social mediaSanjana HattotuwaTED FellowArchitect and Curator, Groundviews
what is social media?• Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).• It supports the democratization of knowledge and information, transforming people from content consumers into content producers. (Wikipedia)
social media foundations• Blogs• Social networks (Twitter, Facebook)• Mobiles: SMS to social networking sites, mobile photography and video• Wired (ADSL) and wireless broadband (3G etc)• Greater content creation in local languages• Lower transactional cost (cost per SMS, subscription for ADSL, cost per dongle, data subscriptions)
what’s really new?• Ubiquity of two way communications• Addressable peoples, even those who IDPs or refugees• Both news generation and dissemination leverages new media• Disintermediated models vs. traditional media model• Citizens as producers• Low resolution, hyperlocal helps focus and granularity• Aggregation of low resolution helps macro analysis and strategy
sous-veillence• Sous-veillance (observing from underneath, anchored to human security) in place of, or in addition to, surveillance (often from centralised loci, anchored to national security)• Sous-veillance is crowd based intelligence, generally open data (though analysis can be bounded). Surveillance ranges from sig-int and psy-ops to information espionage, almost always bounded.• Important to understand Arab Spring, and situational awareness in sudden onset disasters
New information networksFluid, spontaneous, viral, short-term spikes, long tail Event / Issue Witness / Victim Citizen media Closed Intel Army / Govt / Members UN system states / Global / Local audiences
the new voiceshttps://twitter.com/#!/combatjourno
the new voiceshttp://mashable.com/2012/02/20/afghanistan-twitter/
the new revolutionshttp://revolution2book.com "I dont personally trust any tool," he said. "I trust the people behind the tool." And that remains the most important lesson of Revolution 2.0. Technology is just an enabler. It is what people decide to do with it that matters most. Wael Ghonim
power of sms: post tsunami• The web is littered with examples on how SMS helped in the immediate aftermath of the tsunami in Indonesia and Sri Lanka. • “Im standing on the Galle road in Aluthgama and looking at 5 ton trawlers tossed onto the road. Scary shit.” • “Found 5 of my friends, 2 dead. Of the 5, 4 are back in Colombo. The last one is stranded because of a broken bridge. Broken his leg. But hes alive.” • “Made contact. He got swept away but swam ashore. Said hes been burying people all day.” • “Just dragging them off the beach and digging holes with his hands.”
bombings in london• 7 July 2005• Within 24 hours, the BBC had received 1,000 stills and videos, 3,000 texts and 20,000 e-mails.
“saffron revolution” in myanmar, 2007• 100,000 people joined a Facebook group supporting the monks• No international TV crews allowed in the country• Mobile phone cameras were the ﬁrst footage of the monks protest• Blogs from Rangoon were the only sources of information• The junta shut down all Internet and mobile communications
readership and reach: web mediaFrom 19 – 27 May 2010, Groundviews ran a special edition on the end of war in Sri Lanka.Over this week alone, the site received over forty thousand readers and exclusively featured overeighty-thousand words of original content, one video premiere, over a dozen photos, generatingover one hundred and ﬁfty thousand words of commentary.Tens of thousands more have read and commented on this content since.
the enduring challenges will be• New media savvy repressive governments• Privacy controls, in the age of Facebook• Contest between culture and context, actors and process, physical vs. virtual• Engendering the political will to transform complex conﬂict• The emphasis on the process, as opposed to the technology - people as opposed to the platform• Bearing witness during violence