Primer: New and social media

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Primer: New and social media

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Primer: New and social media

  1. 1. Primer:New and social mediaSanjana HattotuwaTED FellowArchitect and Curator, Groundviews
  2. 2. what is social media?• Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).• It supports the democratization of knowledge and information, transforming people from content consumers into content producers. (Wikipedia)
  3. 3. social media landscape early 2011
  4. 4. social media landscape today + plus.google.com
  5. 5. social media foundations• Blogs• Social networks (Twitter, Facebook)• Mobiles: SMS to social networking sites, mobile photography and video• Wired (ADSL) and wireless broadband (3G etc)• Greater content creation in local languages• Lower transactional cost (cost per SMS, subscription for ADSL, cost per dongle, data subscriptions)
  6. 6. creating relationships
  7. 7. producing content
  8. 8. engaging with content
  9. 9. what’s really new?• Ubiquity of two way communications• Addressable peoples, even those who IDPs or refugees• Both news generation and dissemination leverages new media• Disintermediated models vs. traditional media model• Citizens as producers• Low resolution, hyperlocal helps focus and granularity• Aggregation of low resolution helps macro analysis and strategy
  10. 10. sous-veillence• Sous-veillance (observing from underneath, anchored to human security) in place of, or in addition to, surveillance (often from centralised loci, anchored to national security)• Sous-veillance is crowd based intelligence, generally open data (though analysis can be bounded). Surveillance ranges from sig-int and psy-ops to information espionage, almost always bounded.• Important to understand Arab Spring, and situational awareness in sudden onset disasters
  11. 11. New information networksFluid, spontaneous, viral, short-term spikes, long tail Event / Issue Witness / Victim Citizen media Closed Intel Army / Govt / Members UN system states / Global / Local audiences
  12. 12. the new voiceshttps://twitter.com/#!/combatjourno
  13. 13. the new voiceshttp://mashable.com/2012/02/20/afghanistan-twitter/
  14. 14. the new revolutionshttp://revolution2book.com
  15. 15. the new revolutionshttp://revolution2book.com "I dont personally trust any tool," he said. "I trust the people behind the tool." And that remains the most important lesson of Revolution 2.0. Technology is just an enabler. It is what people decide to do with it that matters most. Wael Ghonim
  16. 16. before ‘arab spring’
  17. 17. power of sms: post tsunami• The web is littered with examples on how SMS helped in the immediate aftermath of the tsunami in Indonesia and Sri Lanka. • “Im standing on the Galle road in Aluthgama and looking at 5 ton trawlers tossed onto the road. Scary shit.” • “Found 5 of my friends, 2 dead. Of the 5, 4 are back in Colombo. The last one is stranded because of a broken bridge. Broken his leg. But hes alive.” • “Made contact. He got swept away but swam ashore. Said hes been burying people all day.” • “Just dragging them off the beach and digging holes with his hands.”
  18. 18. bombings in london• 7 July 2005• Within 24 hours, the BBC had received 1,000 stills and videos, 3,000 texts and 20,000 e-mails.
  19. 19. “saffron revolution” in myanmar, 2007• 100,000 people joined a Facebook group supporting the monks• No international TV crews allowed in the country• Mobile phone cameras were the first footage of the monks protest• Blogs from Rangoon were the only sources of information• The junta shut down all Internet and mobile communications
  20. 20. burma vj: reporting from a closed country
  21. 21. the ‘green revolution’: post-election Iran, 2009
  22. 22. The use of social media in Sri Lanka Presidential Campaign 2010
  23. 23. flickr for sarath fonseka
  24. 24. flickr for the president
  25. 25. facebook for president
  26. 26. facebook for sarath fonseka
  27. 27. more local examples
  28. 28. groundviews citizen journalism bearing witness
  29. 29. readership and reach: web mediaFrom 19 – 27 May 2010, Groundviews ran a special edition on the end of war in Sri Lanka.Over this week alone, the site received over forty thousand readers and exclusively featured overeighty-thousand words of original content, one video premiere, over a dozen photos, generatingover one hundred and fifty thousand words of commentary.Tens of thousands more have read and commented on this content since.
  30. 30. groundviews.org: participatory journalismhttp://www.groundviews.org/2010/03/15/strengthening-democracy-in-sri-lanka-an-open-invitation-to-generate-fresh-ideas/
  31. 31. Mapping election violencehttp://cmev.wordpress.com/maps
  32. 32. iBookshttp://groundviews.org/2012/02/07/the-end-of-war-in-sri-lanka-reflections-and-challenges-released-as-ibook
  33. 33. Google EarthEnd of the war in Sri Lanka
  34. 34. Google EarthMass graves in Sri Lanka
  35. 35. new demographics social witnessing
  36. 36. new cartographies crowdsourcing and crisis mapping
  37. 37. grassroots mapping | new cartographieshttp://publiclaboratory.org/sites/default/files/4445981062_73945db207_b_2.jpg
  38. 38. http://grassrootsmapping.org
  39. 39. grassroots mapping | new cartographieshttp://grassrootsmapping.org/gulf-oil-spill
  40. 40. map kibera community mappinghttp://mapkibera.org
  41. 41. seeingdata visualisation
  42. 42. Infogram: data driven narrativeshttp://infogr.am/beta
  43. 43. Easel.ly: data driven narrativeshttp://www.easel.ly
  44. 44. timeline: temporal narrativeshttp://timeline.verite.co
  45. 45. timetoast: temporal narrativeshttp://www.timetoast.com
  46. 46. wordle.net: word cloudshttp://groundviews.org/2011/05/11/from-draft-to-official-text-wikileaks-reveals-the-us-response-to-the-end-of-war-in-sri-lanka/
  47. 47. bundling social media, adding value through curationhttp://www.bundlr.com | http://www.storify.com
  48. 48. infoviz & zui’s plotting, panning, zooming
  49. 49. photosynth: many eyes, context provisioninghttp://photosynth.net/view.aspx?cid=f3a648b8-7a4c-4bc4-8396-5746d86225b6
  50. 50. prezi: scale and contexthttp://prezi.com/4cghil5ghukn/iccm-day-1/
  51. 51. prezi: scale and contexthttp://prezi.com/4cghil5ghukn/iccm-day-1/
  52. 52. silverlight: scale and contexthttp://memorabilia.hardrock.com
  53. 53. Post PC worldTablets and mobiles are driving creation and consumption
  54. 54. iPhone 5 | 5 million+, launch weekend
  55. 55. the enduring challenges will be• New media savvy repressive governments• Privacy controls, in the age of Facebook• Contest between culture and context, actors and process, physical vs. virtual• Engendering the political will to transform complex conflict• The emphasis on the process, as opposed to the technology - people as opposed to the platform• Bearing witness during violence
  56. 56. limitations
  57. 57. limitations
  58. 58. thank yousanjanahattotuwa@ict4peace.org

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