Facilitation and Media Interviews Sanjana Hattotuwa
Key learning objectives <ul><li>To introduce some of the central concepts and approaches for facilitators </li></ul><ul><l...
Who is a facilitator? <ul><li>Literally means: ‘ making things easy’ </li></ul><ul><li>A person who helps a group or team ...
Facilitator = Conductor
PARAPHRASING Restating what another has said in your own words SUMMARIZING Pulling together the main points of a speaker Q...
Attitudes <ul><li>Friendly and open </li></ul><ul><li>Observant </li></ul><ul><li>A commitment to helping people to learn ...
Knowledge <ul><li>Of sector and the challenges faced but it </li></ul><ul><li>Of the specific organinsations you will be w...
Dealing with adults <ul><li>Rigidity – neural paths are well worn </li></ul><ul><li>Time </li></ul><ul><li>Comfort </li></...
Active Listening <ul><li>Active listening encourages the open communication of ideas and feelings -- by making a participa...
Active Listening <ul><li>Look at the person who is speaking  </li></ul><ul><li>Pay attention to body language - yours and ...
Nine Steps for Effective Listening <ul><li>Put your group at ease  </li></ul><ul><li>Show you want to listen </li></ul><ul...
Good communications <ul><li>Be enthusiastic, calm and confident </li></ul><ul><li>Talk slowly and clearly. Use language th...
Handling media interviews <ul><li>Answer the question and stop talking </li></ul><ul><ul><li>It is not your responsibility...
Handling media interviews <ul><li>Be yourself </li></ul><ul><ul><li>Trying too much to act like someone other than yoursel...
Handling media interviews <ul><li>Breathe </li></ul><ul><ul><li>Breathing is a highly underused skill. Our brains make up ...
Handling media interviews <ul><li>Know your subject intimately—forwards, backwards, upside down </li></ul><ul><li>Know wha...
Handling media interviews <ul><li>Prepare your top 1-3 Messages (not more!) </li></ul><ul><ul><ul><li>Make them clear, con...
Handling media interviews <ul><li>Know what you want to say in one minute or less </li></ul><ul><ul><li>If you can’t summa...
Handling media interviews <ul><li>Prepare to answer two or three really tough questions </li></ul><ul><ul><li>Think of que...
Handling media interviews <ul><li>An interview is a performance! </li></ul><ul><li>Project energy and confidence in your v...
Thank You !
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Facilitation and Media Interviews

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Presentation on Facilitation and Media Interviews for Toastmasters - March 2007

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Facilitation and Media Interviews

  1. 1. Facilitation and Media Interviews Sanjana Hattotuwa
  2. 2. Key learning objectives <ul><li>To introduce some of the central concepts and approaches for facilitators </li></ul><ul><li>To better understand media interactions </li></ul>
  3. 3. Who is a facilitator? <ul><li>Literally means: ‘ making things easy’ </li></ul><ul><li>A person who helps a group or team to: </li></ul><ul><li>achieve results in interactive events </li></ul><ul><li>by using a range of skills and methods </li></ul><ul><li>focuses on the process of how </li></ul>
  4. 4. Facilitator = Conductor
  5. 5. PARAPHRASING Restating what another has said in your own words SUMMARIZING Pulling together the main points of a speaker QUESTIONING Challenging participants to tackle & solve problems 3 keys to effective facilitation
  6. 6. Attitudes <ul><li>Friendly and open </li></ul><ul><li>Observant </li></ul><ul><li>A commitment to helping people to learn for themselves </li></ul><ul><li>Supportive/ enthusiastic </li></ul><ul><li>Respectful of diversity and inclusion </li></ul><ul><li>Self-awareness and sensitivity </li></ul>
  7. 7. Knowledge <ul><li>Of sector and the challenges faced but it </li></ul><ul><li>Of the specific organinsations you will be working with </li></ul><ul><li>Of the community and its context </li></ul><ul><li>Of the issues, themes and topics including the most up-to-date developments </li></ul>
  8. 8. Dealing with adults <ul><li>Rigidity – neural paths are well worn </li></ul><ul><li>Time </li></ul><ul><li>Comfort </li></ul><ul><li>Experience </li></ul><ul><li>Age / culture / language / gender / place / location / vocation / time / personal history </li></ul>
  9. 9. Active Listening <ul><li>Active listening encourages the open communication of ideas and feelings -- by making a participant feel not only heard, but also understood. </li></ul>
  10. 10. Active Listening <ul><li>Look at the person who is speaking </li></ul><ul><li>Pay attention to body language - yours and theirs </li></ul><ul><li>Pay attention to delivery and emotion </li></ul><ul><li>Summarize what you have heard - to show you’ve caught the main points </li></ul>
  11. 11. Nine Steps for Effective Listening <ul><li>Put your group at ease </li></ul><ul><li>Show you want to listen </li></ul><ul><li>Remove distractions </li></ul><ul><li>Empathise </li></ul><ul><li>Have patience </li></ul><ul><li>Hold your temper </li></ul><ul><li>Don’t argue or criticise </li></ul><ul><li>Ask questions </li></ul><ul><li>STOP TALKING! </li></ul>
  12. 12. Good communications <ul><li>Be enthusiastic, calm and confident </li></ul><ul><li>Talk slowly and clearly. Use language that is simple and appropriate </li></ul><ul><li>Provide clear guidance and instructions - especially for group work. </li></ul>
  13. 13. Handling media interviews <ul><li>Answer the question and stop talking </li></ul><ul><ul><li>It is not your responsibility to fill dead air. When you are doing a live interview and the interviewer doesn’t jump in with another question once you’ve finished delivering your message, stay quiet! At worst, the quiet space will make you look/sound thoughtful. </li></ul></ul><ul><li>Be concrete, colourful and anecdotal </li></ul><ul><ul><li>Be a storyteller. Make your facts easy to remember by using examples of real people doing real things. </li></ul></ul>
  14. 14. Handling media interviews <ul><li>Be yourself </li></ul><ul><ul><li>Trying too much to act like someone other than yourself will likely make you come across as unconvincing. </li></ul></ul><ul><ul><li>Also, be aware of the needs of the story in relation to your style. If you are someone who naturally comes across as strong and severe and the story needs a soft touch, pass the spokesperson role to someone else. </li></ul></ul>
  15. 15. Handling media interviews <ul><li>Breathe </li></ul><ul><ul><li>Breathing is a highly underused skill. Our brains make up 2% of our body weight but use 25% of our oxygen. Deep breathing is calming, slows down your speech and leaves your audience with the impression that you are thoughtful. </li></ul></ul>
  16. 16. Handling media interviews <ul><li>Know your subject intimately—forwards, backwards, upside down </li></ul><ul><li>Know what those who will argue your position will say, and address their points—be proactive, not reactive </li></ul>
  17. 17. Handling media interviews <ul><li>Prepare your top 1-3 Messages (not more!) </li></ul><ul><ul><ul><li>Make them clear, concise, compelling, brief, and jargon-free </li></ul></ul></ul><ul><ul><ul><li>Be prepared to “bridge” back to these messages several times throughout the interview; provide necessary responses to questions asked, but lead back to your own messages as quickly and skillfully as possible </li></ul></ul></ul><ul><ul><ul><li>Be proactive in inserting your messages throughout the interview – your responsibility is to the messages of your issue and organization </li></ul></ul></ul>
  18. 18. Handling media interviews <ul><li>Know what you want to say in one minute or less </li></ul><ul><ul><li>If you can’t summarize your news in one minute, it’s too complicated or it lacks focus </li></ul></ul><ul><ul><li>Talk in soundbites, keep answers short, do not over-answer </li></ul></ul><ul><ul><li>Avoid acronyms, jargon and technical terms— remember who your audience is </li></ul></ul><ul><ul><li>Use your organization’s name, never “we” or “I” </li></ul></ul>
  19. 19. Handling media interviews <ul><li>Prepare to answer two or three really tough questions </li></ul><ul><ul><li>Think of questions you hope you won’t be asked and prepare answers for them </li></ul></ul><ul><li>Believe in what you are addressing </li></ul><ul><ul><li>If you are not entirely convinced about the statements you are communicating, you will not persuade the reporter, or readers, to support your position </li></ul></ul>
  20. 20. Handling media interviews <ul><li>An interview is a performance! </li></ul><ul><li>Project energy and confidence in your voice </li></ul><ul><li>Dress on TV / Intonation on Radio / Grammar in print </li></ul>
  21. 21. Thank You !

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