Design In Lost By Yaili

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An overview of the brands behind the popular TV show "Lost". Presented during BarCampLondon7.

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  • On this presentation, I’m going to talk about the design in Lost, not on the story itself.
    Hopefully I’m going to point you to details in Lost that are usually in the background, that you haven’t noticed, but that make it a great show.
  • Next is the first scene from the pilot: this was aired over 5 years ago—and it’s been a while.
  • For those of us who are Lost fans, there’s no way back now. We just can’t help it. Every week we are there in front of the TV just hoping that they give us more answers than questions. We are sure that, in the end, everything will make sense.
  • The story is the content, and that is the main thing that makes Lost engaging and addictive even.
    The brand is easily recognizable and hard to miss.
    The level of detail that the producers and writers go to is astonishing.
    The care that they put into every aspect of the show, be it in or out of the screen makes the fans feel compensated for the time they invested in the show.
  • The story is the content, and that is the main thing that makes Lost engaging and addictive even.
    The brand is easily recognizable and hard to miss.
    The level of detail that the producers and writers go to is astonishing.
    The care that they put into every aspect of the show, be it in or out of the screen makes the fans feel compensated for the time they invested in the show.
  • The story is the content, and that is the main thing that makes Lost engaging and addictive even.
    The brand is easily recognizable and hard to miss.
    The level of detail that the producers and writers go to is astonishing.
    The care that they put into every aspect of the show, be it in or out of the screen makes the fans feel compensated for the time they invested in the show.
  • The story is the content, and that is the main thing that makes Lost engaging and addictive even.
    The brand is easily recognizable and hard to miss.
    The level of detail that the producers and writers go to is astonishing.
    The care that they put into every aspect of the show, be it in or out of the screen makes the fans feel compensated for the time they invested in the show.
  • So everybody gets something. You don’t need to be a hardcore fan to enjoy the show, and you don’t feel that you are missing anything only by watching the episodes.
    The hardcore fans have a lot to entertain themselves during the long months between seasons…
  • So everybody gets something. You don’t need to be a hardcore fan to enjoy the show, and you don’t feel that you are missing anything only by watching the episodes.
    The hardcore fans have a lot to entertain themselves during the long months between seasons…
  • The best example of the level of detail that the Lost creators go to is the Dharma Initiative.
  • Heuristics has to do with experiments taken in order to help solve problems, and to learn and discover. It has a lot to do with common sense.
  • Heuristics has to do with experiments taken in order to help solve problems, and to learn and discover. It has a lot to do with common sense.
  • Heuristics has to do with experiments taken in order to help solve problems, and to learn and discover. It has a lot to do with common sense.
  • Heuristics has to do with experiments taken in order to help solve problems, and to learn and discover. It has a lot to do with common sense.
  • Heuristics has to do with experiments taken in order to help solve problems, and to learn and discover. It has a lot to do with common sense.
  • This is the original Dharma logo, that is first seem in the second season.
  • Ba gua means “eight symbols” and represent a range of related concepts. Each symbol consists of 3 lines, each either broken or unbroken, representing a yin or a yang line.
    It refers to a body of supreme language.
    The dharma name has a lot to do with spirituality, science, thinking, social relations, psychology, etc…
  • Ba gua means “eight symbols” and represent a range of related concepts. Each symbol consists of 3 lines, each either broken or unbroken, representing a yin or a yang line.
    It refers to a body of supreme language.
    The dharma name has a lot to do with spirituality, science, thinking, social relations, psychology, etc…
  • Ba gua means “eight symbols” and represent a range of related concepts. Each symbol consists of 3 lines, each either broken or unbroken, representing a yin or a yang line.
    It refers to a body of supreme language.
    The dharma name has a lot to do with spirituality, science, thinking, social relations, psychology, etc…
  • Ba gua means “eight symbols” and represent a range of related concepts. Each symbol consists of 3 lines, each either broken or unbroken, representing a yin or a yang line.
    It refers to a body of supreme language.
    The dharma name has a lot to do with spirituality, science, thinking, social relations, psychology, etc…
  • Other vintage logos, contemporaries of Dharma.
  • The Dharma logo is simple and clean—black and white is quite powerful and bold.
    It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
  • The Dharma logo is simple and clean—black and white is quite powerful and bold.
    It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
  • The Dharma logo is simple and clean—black and white is quite powerful and bold.
    It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
  • The Dharma logo is simple and clean—black and white is quite powerful and bold.
    It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
  • The Dharma logo is simple and clean—black and white is quite powerful and bold.
    It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
  • The Dharma logo is simple and clean—black and white is quite powerful and bold.
    It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
  • Logos of various stations, all based in the original Dharma logo.
  • The logo on screen doesn’t appear by chance and often provides clues as to who is on screen, where they come from, and also clues about the meaning of different locations.
  • Next, the first scene of Cloverfield, a movie directed by JJ Abrams. The moment where we can see the Dharma logo is less than 1 second long.
  • Fan created art—packaging labels.
  • Fan created art—fake ads.
  • Fan created art—fake ads.
  • Fan created art—fake ads.
  • The Dharma logo was redesigned in 2008, not sure as to why.
  • It’s now more modern, less cartoony; the font is cleaner; more serious and maybe even more respectable?
    The triangular shapes have been stylised and their position shifted by 2 places clockwise, which definitely provides some clues.
  • It’s now more modern, less cartoony; the font is cleaner; more serious and maybe even more respectable?
    The triangular shapes have been stylised and their position shifted by 2 places clockwise, which definitely provides some clues.
  • It’s now more modern, less cartoony; the font is cleaner; more serious and maybe even more respectable?
    The triangular shapes have been stylised and their position shifted by 2 places clockwise, which definitely provides some clues.
  • It’s now more modern, less cartoony; the font is cleaner; more serious and maybe even more respectable?
    The triangular shapes have been stylised and their position shifted by 2 places clockwise, which definitely provides some clues.
  • This redesign appeared on the popular blog Brand New, that covers rebranding of various logos—this is another example of Dharma being treated as a real company.
  • Finally, Dharma isn’t the only brand on Lost.
  • Oceanic Airlines is the first recurring company that one is faced with on Lost.
  • Their website is, too, littered with easter eggs.
  • The Oceanic brand is not original to Lost: it occurred originally in 1996.
    An ad on MacWorld Magazine shows a man searching for information on Oceanic flight 815.
    It’s also featured in numerous video games and TV shows.
  • The Oceanic brand is not original to Lost: it occurred originally in 1996.
    An ad on MacWorld Magazine shows a man searching for information on Oceanic flight 815.
    It’s also featured in numerous video games and TV shows.
  • The Oceanic brand is not original to Lost: it occurred originally in 1996.
    An ad on MacWorld Magazine shows a man searching for information on Oceanic flight 815.
    It’s also featured in numerous video games and TV shows.
  • The Oceanic brand is not original to Lost: it occurred originally in 1996.
    An ad on MacWorld Magazine shows a man searching for information on Oceanic flight 815.
    It’s also featured in numerous video games and TV shows.
  • The Hanso Foundation—from Alvar Hanso.
    Next, MI 3…
  • Mission Impossible 3, directed by JJ Abrams. Notice the last company that is thanked.
  • The foundation’s website is made in Flash, although, just by looking at it, we can say it didn’t have to.
    But there is a reason for that: when decompiled, the Flash files provided, again, easter eggs.
  • The foundation lives 100% outside of the screen. It has never been mentioned on Lost. And it is also treated as a real company.
  • The foundation lives 100% outside of the screen. It has never been mentioned on Lost. And it is also treated as a real company.
  • I hope everyone enjoyed this. I know it’s not a very useful subject, but I hope that it makes you look at Lost with a different set of eyes when it comes back in February.
  • Thank you for listening (or reading)!
  • Design In Lost By Yaili

    1. HELLO!
    2. About me:
    3. About me: My name is Yaili. I’m from Portugal.
    4. About me: My name is Yaili. I’m from Portugal. I do user interface design, HTML and CSS.
    5. About me: My name is Yaili. I’m from Portugal. I do user interface design, HTML and CSS. I like to talk and write about CSS, clean markup and web standards.
    6. About me: My name is Yaili. I’m from Portugal. I do user interface design, HTML and CSS. I like to talk and write about CSS, clean markup and web standards.
    7. But...
    8. But... I’m not going to talk about any of that today!
    9. Design in LOST
    10. On 22nd September, 2004 our lives changed…
    11. [First scene of LOST: “Pilot”—34 seconds]
    12. … and they got us hooked with the first flashback Parts of the plane were used as percussion instruments and can be heard in the soundtrack.
    13. We can’t help it The plane was bought by Thompson's Aviation Warehouse for $50,000. ABC/Touchstone purchased it for about $200,000.
    14. We can’t help it Millions of loyal fans will tune in every week with the hope of understanding what is going on, of a new hint that will put them one step closer to the answer—that will make it all worth it. The plane was bought by Thompson's Aviation Warehouse for $50,000. ABC/Touchstone purchased it for about $200,000.
    15. But what makes LOST so compelling? During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.
    16. But what makes LOST so compelling? • The story During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.
    17. But what makes LOST so compelling? • The story • The brand During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.
    18. But what makes LOST so compelling? • The story • The brand • The detail During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.
    19. But what makes LOST so compelling? • The story • The brand • The detail • The care During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.
    20. There is something for everybody Vincent, the dog, is actually played by a female dog, whose name is Madison.
    21. There is something for everybody • Who only watches the TV episodes doesn’t feel like they’re missing anything Vincent, the dog, is actually played by a female dog, whose name is Madison.
    22. There is something for everybody • Who only watches the TV episodes doesn’t feel like they’re missing anything • The fan(atic)s have a myriad puzzles and hints spread across different mediums to keep them busy Vincent, the dog, is actually played by a female dog, whose name is Madison.
    23. In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
    24. • Web sites In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
    25. • Web sites • Parallel stories In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
    26. • Web sites • Parallel stories • TV advertisements In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
    27. • Web sites • Parallel stories • TV advertisements • Brand cameos In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
    28. • Web sites • Parallel stories • TV advertisements • Brand cameos • Easter eggs In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
    29. • Web sites • Parallel stories • TV advertisements • Brand cameos • Easter eggs • Alternate reality games In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
    30. The best example The original name of Charlie's band was "The Petting Zoo". This had to be changed when it transpired that there really is a band called "The Petting Zoo".
    31. The best example The DHARMA Initiative The original name of Charlie's band was "The Petting Zoo". This had to be changed when it transpired that there really is a band called "The Petting Zoo".
    32. Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
    33. • Department of Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
    34. • Department of • Heuristics and Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
    35. • Department of • Heuristics and • Research on Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
    36. • Department of • Heuristics and • Research on • Material Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
    37. • Department of • Heuristics and • Research on • Material • Applications Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
    38. Understanding the logo There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.
    39. Understanding the logo • Created in 1970 There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.
    40. Understanding the logo • Created in 1970 • Eight-sided logo, like the Taoist Bagua (“eight trigrams”) There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.
    41. Understanding the logo • Created in 1970 • Eight-sided logo, like the Taoist Bagua (“eight trigrams”) • 'Dharma' is Sanskrit and is used in Hinduism and Buddhism There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.
    42. Understanding the logo • Created in 1970 • Eight-sided logo, like the Taoist Bagua (“eight trigrams”) • 'Dharma' is Sanskrit and is used in Hinduism and Buddhism • Science, thinking, social studies, psychology There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.
    43. Other 60’s-70’s logos Sawyer was originally conceived as a "suit-wearing con man".
    44. Why does it work? They couldn't use the dog to find water, because the dog is not specifically trained to do so.
    45. Why does it work? • It’s simple They couldn't use the dog to find water, because the dog is not specifically trained to do so.
    46. Why does it work? • It’s simple • It’s clear They couldn't use the dog to find water, because the dog is not specifically trained to do so.
    47. Why does it work? • It’s simple • It’s clear • It’s powerful They couldn't use the dog to find water, because the dog is not specifically trained to do so.
    48. Why does it work? • It’s simple • It’s clear • It’s powerful • It’s bold They couldn't use the dog to find water, because the dog is not specifically trained to do so.
    49. Why does it work? • It’s simple • It’s clear • It’s powerful • It’s bold • It’s constant They couldn't use the dog to find water, because the dog is not specifically trained to do so.
    50. Why does it work? • It’s simple • It’s clear • It’s powerful • It’s bold • It’s constant • It’s consistent They couldn't use the dog to find water, because the dog is not specifically trained to do so.
    51. Variations of the logo By diverting course, the pilots violated several flight regulations, and, had they survived, would most likely be stripped of their licenses.
    52. Presence of the logo on screen Most of the characters have 1 or 2 degrees of separation between them. The likelihood of this occurring between passengers on a jetliner is astronomical.
    53. Presence of the logo on screen Clues Most of the characters have 1 or 2 degrees of separation between them. The likelihood of this occurring between passengers on a jetliner is astronomical.
    54. [Season 2, Ep. 3: “Orientation”—The orientation video] [Season 2, Ep. 15: “Maternity Leave”— Medical supplies] [Season 2, Ep. 17: “Lockdown”—Blast door map] [Season 2, Ep. 17: “Lockdown”—Playing cards]
    55. Presence outside of the TV show Hurley commented on a Drive Shaft CD in a music store.
    56. [“Cloverfield”— First scene—11 seconds]
    57. The 2008 Rebranding Desmond recognizes Charlie performing on the street in London.
    58. In a scene of FlashForward, Lost is briefly seen advertised on the side of a bus.
    59. Why? The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID number.
    60. Why? • Modern The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID number.
    61. Why? • Modern • Simplified The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID number.
    62. Why? • Modern • Simplified • Stylised The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID number.
    63. Why? • Modern • Simplified • Stylised • Clues The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID number.
    64. http://www.underconsideration.com/brandnew/archives/in_brief_the_dharma_initiative.php At a Q & A following a screening of Cloverfield on February 12, 2008, screenwriter Drew Goddard (also a writer) for Lost, when asked if there was a connection between Lost and Cloverfield, replied "Maybe."
    65. Other LOST brands Ben's mother Emily Linus, is played by Carrie Preston, the real life wife of Michael Emerson, who plays Ben.
    66. Charlie asks Lucy Heatherton where her father is and she replies "I think he's off buying some paper company up in Slough".
    67. http://www.oceanic-air.com/ Abrams was never fully invested in Lost due to his duties on his own show Alias.
    68. Fun facts Many of Lost’s writers are known for their work in the television as well as the comics industry.
    69. Fun facts • Original occurrence: Executive Decision, 1996 Many of Lost’s writers are known for their work in the television as well as the comics industry.
    70. Fun facts • Original occurrence: Executive Decision, 1996 • TV Shows: Fringe, Pushing Daisies, Alias, Chuck, FlashForward Many of Lost’s writers are known for their work in the television as well as the comics industry.
    71. Fun facts • Original occurrence: Executive Decision, 1996 • TV Shows: Fringe, Pushing Daisies, Alias, Chuck, FlashForward • iPhone print ads and keynotes Many of Lost’s writers are known for their work in the television as well as the comics industry.
    72. Fun facts • Original occurrence: Executive Decision, 1996 • TV Shows: Fringe, Pushing Daisies, Alias, Chuck, FlashForward • iPhone print ads and keynotes • Video games: Call of Duty, Fallout 3, GTA IV, Half-Life 2, Singularity, WoW Many of Lost’s writers are known for their work in the television as well as the comics industry.
    73. In 1977, a TV producer named Anthony Spinner was asked to write a pilot named Lost for ABC, which was about a group of people who survive a plane crash on a seemingly deserted but mysterious island.
    74. [“Mission Impossible 3”—Final credits, “Thank you” section]
    75. http://www.thehansofoundation.org/ Some characters were written specifically for actors who had made an impression during their auditions for other characters (Hurley, Sun, Sayid).
    76. Fun facts Michael Keaton was originally slated to play Jack in a guest capacity (Jack was to die in the first part of the pilot).
    77. Fun facts • The Foundation is never actually mentioned on any episode of Lost Michael Keaton was originally slated to play Jack in a guest capacity (Jack was to die in the first part of the pilot).
    78. Fun facts • The Foundation is never actually mentioned on any episode of Lost • Its Communications Director appeared on Jimmy Kimmel Live! to state that they did not know why Lost had attached itself to them, and that DHARMA had been cancelled in 1987 Michael Keaton was originally slated to play Jack in a guest capacity (Jack was to die in the first part of the pilot).
    79. I hope you enjoyed this little aside. Lost was originally called Nowhere and then The Circle.
    80. Thank you! Every one of the cast members of Lost can be connected to Kevin Bacon by either 2 or 3 degrees.
    81. Thank you! —@yaili Every one of the cast members of Lost can be connected to Kevin Bacon by either 2 or 3 degrees.
    82. Resources: • Wikipedia: http://en.wikipedia.org/wiki/Dharma_Initiative; http://en.wikipedia.org/wiki/Oceanic_Airlines; http:// en.wikipedia.org/wiki/Hanso_Foundation; http:// en.wikipedia.org/wiki/Ba_gua; http://en.wikipedia.org/wiki/ Dharma • Lostpedia: http://lostpedia.wikia.com/wiki/ DHARMA_Initiative; http://lostpedia.wikia.com/wiki/ DHARMA_logos
    83. Footnotes from: • IMDb: http://www.imdb.com/title/tt0411008/trivia • TV.com: http://www.tv.com/lost/show/24313/trivia.html • Lostpedia: http://lostpedia.wikia.com/wiki/ Character_connections, http://lostpedia.wikia.com/wiki/Lost; http://lostpedia.wikia.com/wiki/Easter_eggs; http:// lostpedia.wikia.com/wiki/Outside_references_to_Lost; http:// lostpedia.wikia.com/wiki/Alias
    84. Other sources: • Vintage Logos: http://www.flickr.com/photos/mr_carl/sets/ 72157604144345854/ • Packaging labels: http://maxpictures.com/weblog/ 2007/04/10/lost-labels-for-your-dharma-initiative-needs/ • Fake ads: http://www.flickr.com/photos/hotmeteor/sets/ 72157615214095434/ • Jimmy Kimmel Live!: http://www.youtube.com/watch? v=MN4_kXzqO9I

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