YMDA (09) - Xl Brief

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YMDA (09) - Xl Brief

  1. 1. XL – Y!MDA Widget Brief Prepared by XL Team 4 Apr 2009
  2. 2. Welcome to XL! • About XL Brand • About XL Product/Services • XL Communication Target & Look & Feel • Y!MDA – XL Applications • Judging Criteria • Judges • Q&A 2
  3. 3. About XL Brand XL Connecting You to Fun & Excitement A new way of communicating the XL Brand… A promise of happiness, joy paired with high energy… XL Fun....conveys XL Excitement...conveys feeling of happiness, joy, element of surprise, always from both enjoying XL something new with XL, dynamic products and services as with flexibility, lively and well as connecting with expressive, as well as connection friends and families with exciting communities
  4. 4. About XL Brand Giving beyond PRICE, adding VALUES, Affordable with Quality BEYOND PRICE Dependable • Network, Customer PRICE Service, Distribution • Simple & Creative Offers • Fun Value Added Services • Exciting Community Program
  5. 5. XL Products & Services (in general) further more: www.xl.co.id
  6. 6. XL Communication Target Primary Target of Blue collars workers with aspirational style of white collar/first jobber Secondary Target of High School Students Primary Target of white collar/first jobber
  7. 7. XL Communication Look & Feel simple friendly cool / trendy fresh clear & clean
  8. 8. Y!MDA - XL Applications Suggested Applications What can XL Widget Do? • Access/gate to XL products/services info • Portal for showing: • XL Product and the ability • Loyalty & privileges to continue with program transaction • XL Promotion Information • Community program • Inducing Member get Member service • Top Up Balance with • Updated info (What’s Reward Points HOT) • Community portal for XL Youth • Social Networking Service • Member get member (acquisition)
  9. 9. “Creativity and Innovation” Break trough ideas! Give more values to users! Competing on price! Why would customers choose XL widget?
  10. 10. Judges 1. Mr. I Made Harta Wijaya (VP VAS & New Product Development) 2. Ms. Turina Farouk (VP Marketing Communications) 10
  11. 11. Q&A
  12. 12. Thank You & Good Luck!

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