YachtAdviser - Quality Management for Yacht Charter

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According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study's respondents. A recent report of YachtAdviser shows, that most reviews are positive. Turn this into an advantage for your yacht charter company, learn how to deal with negative reviews and why they are good for business. See how a professional quality management solution saves you time and money and ensures a long-term relationship with your customers.

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YachtAdviser - Quality Management for Yacht Charter

  1. 1. Quality Management for Yacht Charter www.yachtadviser.com
  2. 2. Hard Facts • #1 platform dedicated to yacht charter reviews • Launched in 2009 • about 1.000 unbiased reviews and opinions of charter customers - new reviews daily • Over 400 companies already listed • 3.500 Charter Boats listed (about 25% of world wide market)
  3. 3. Business Model • Premium Services for Yacht Charter Companies • Content Advertisement
  4. 4. Markets Currently available on 5 domains in 2 languages USA / International www.yachtadviser.com UK www.yachtadviser.co.uk Austria www.yachtadviser.at Germany www.yachtadviser.de Switzerland www.yachtadviser.ch
  5. 5. How to get there... • Worldwide review market is increasing exponentially since 2007* • More than 40% are using internet as no. 1 information source for travel bookings • Quality management is time and cost consuming *Source: Comscore
  6. 6. Don’t be afraid 47% Largely Positive Reviews 36% Percentage of all reviews 04/2010 12% 3% 2% 1 2 3 4 5 Rating
  7. 7. Reasons • No sympathy for negative reviews • User has no control what happens with complaints • Public whining is not socially accepted • No reason to tell about a disappointing experience, if not willing to come back • Most of the customers are largely satisfied. Otherwise most charter companies would already be out of business
  8. 8. Why are customer reviews important? According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study's respondents. Nielsen, "Word-of-Mouth the Most Powerful Selling Tool", October 2007 Source: Nielsen Global Online Consumer Survey April 2009 / Base: All Respondents
  9. 9. Quality Management System YachtAdviser offers a Unique Solution to Manage Customer Feedback • Receive verified reviews thru closed system approach • Give comments on reviews • Report functionality to track your performance
  10. 10. Verified Reviews • Closed System Reviews to help gauge the quality and relevance of a yacht charter review • Enhance trust between company and consumer
  11. 11. Management Responses Provide your perspective and show others how you care about your customers
  12. 12. Track Performance Review summaries at a glance. Channel feedback to impact charter operations
  13. 13. Track Performance Track performance of charter bases and benchmark against local competition To protect and preserve the privacy the name of the charter company has been changed.
  14. 14. Free Tools - Market Yourself Use YachtAdviser to Market Yourself • Add reviews to your own website • Customized review reminders for your customers • Offer goodies for verified reviews • Publish Last Minute offers • Share your favorite Traveller Hotspots to attract new customers
  15. 15. Free Membership • List your charter-fleet with photos and description • Integrate reviews into your own website • Create customized review invitations • E-Mail notification on new reviews • Management Response/Comment on Reviews • Request a review from a customer
  16. 16. Basic Membership all benefits of the free membership plus.... • Display your web site address, phone number, and e-mail address • Include your company in the featured section on region pages • Present your last minute and special offers • Report functionality to track performance of your own fleet
  17. 17. Premium Membership all benefits of the basic membership plus.... • Submit your own questions for yacht charter reviews • Intercept & respond to reviews before they get published • Benchmark comparison to local competitors • Integration with bookings system possible (on request)
  18. 18. Special Membership for Agencies/Brokers all benefits of the premium membership plus.... • Track performance of charter operators • Integration with bookings system possible (on request)
  19. 19. Membership Options at a Glance Membership Options Free Basic Premium Agency/Broker List your charter-fleet with photos and description n/a Integrate reviews into your own website Create customized review invitations E-Mail notification on new reviews Management Response/Comment on Reviews Request a review from a customer Display your web site address, phone number, and e-mail address Intercept & respond to reviews before they get published Include your company in the featured section on region pages 1 Region All Regions All Regions Present your last minute and special offers 5 20 40 Report functionality to track performance of your own fleet n/a Submit your own questions for yacht charter reviews Benchmark comparison to local competitors Track performance of charter operators Integration with bookings system On request On request Price per month (Invoiced Annually) free from EUR 29.- from EUR 39.- EUR 39.- Prices will vary based on the size of the charter fleet. Integration with booking systems depends on technical prerequisites.
  20. 20. Contact • Corporate Enquiries • Ralph Zimmermann - CEO ralph@yachtadviser.com • Christian Kargl - Business Development Manager christian@yachtadviser.com
  21. 21. Sign Up Today • Sign Up your Company Today http://www.yachtadviser.com/companysignup

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