Twitter for
Business:
Start Flying Liz Townsend and Suzanne Bellenger
15 July 2014, Lythe Hill Hotel
Twitter Profile
Twitter stats
• 15m UK users
• 44% never tweet, just read
• 80% use it via mobiles
• 80% of engagement on Twitter is click...
Dimensions
Handle: 15 characters
Name: 20 characters
Bio: 160 characters
Profile Image: 400 x 400 pixels
Header Image: 150...
Twitter Bio
• 160 characters
• Use keywords
• Show personality
• Keep it casual
• Use humour (if appropriate)
• Consider i...
Images
Profile Picture
• 400 x 400 pixels
• Photo or logo
Header Image
• 1500 x 500 pixels
• Show your business
What Companies tweet about
88% Company news & updates
40% Offer customer service
28% Sales deals & offers
10% Job informat...
Tweet layout
• For best response, tweets are set out as:
Message
Shortened
Link
Source (via) #Hashtag
Common abbreviations
• RT Retweet
• #FF or #FollowFriday (recommendations)
• OH Overheard
• TMB Tweet me back
• PRT Please...
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Twitter for Business #businessbootcamps - Yabba Media

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Additional Information - Twitter Bio, Profile Image Dimensions,Tweet Stats and gGeneral Guidelines for #businessbootcamps July 2014

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Twitter for Business #businessbootcamps - Yabba Media

  1. 1. Twitter for Business: Start Flying Liz Townsend and Suzanne Bellenger 15 July 2014, Lythe Hill Hotel
  2. 2. Twitter Profile
  3. 3. Twitter stats • 15m UK users • 44% never tweet, just read • 80% use it via mobiles • 80% of engagement on Twitter is clicking links
  4. 4. Dimensions Handle: 15 characters Name: 20 characters Bio: 160 characters Profile Image: 400 x 400 pixels Header Image: 1500 x 500 pixels
  5. 5. Twitter Bio • 160 characters • Use keywords • Show personality • Keep it casual • Use humour (if appropriate) • Consider including location • Consider including hashtags
  6. 6. Images Profile Picture • 400 x 400 pixels • Photo or logo Header Image • 1500 x 500 pixels • Show your business
  7. 7. What Companies tweet about 88% Company news & updates 40% Offer customer service 28% Sales deals & offers 10% Job information
  8. 8. Tweet layout • For best response, tweets are set out as: Message Shortened Link Source (via) #Hashtag
  9. 9. Common abbreviations • RT Retweet • #FF or #FollowFriday (recommendations) • OH Overheard • TMB Tweet me back • PRT Please retweet or partial retweet • MT Modified tweet • TY Thank you • ^SB Initials of person who has tweeted • Tweeps Anyone using Twitter

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