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+UsingTo LandYOUR FIRSTJ.O.B.             …………….…………….                        Mary Owusu, MBA              Digital Marketi...
+    What is     Social   networking website for professionals     “LinkedIn… is more than a living resume.     It’s a re...
+    How                                 works     people who know your                                     The real power...
+Why you should use  Other   students/graduates are doing it.  You     get to “meet” business professionals you  may not...
+    Why do recruiters use    to find candidates?     Saves   time     Puts   them in the driver’s seat     Saves   money
+SETTING UPYOUR   PROFILE
+    Setting up your profile:    1 Set a GOAL!     What   I want:           Who   can get me there:                     ...
+    Example:     What    I want:        job I’m looking for          marketing, advertising         industry I want     ...
+    Setting up your profile:    2 Create your account     Go   to www.linkedin.com     Follow   the steps to join.
+    Setting up your profile:    2 Create your account                               It’s up to you if you really want to ...
+    Setting up your profile:    2 Create your account Tips  Use  a professional headshot photo    (show only your head ...
+    Optimizing your profile:    Sample    LinkedIn    profile    page
+OPTIMIZINGYOUR   PROFILE
+    3 Things to Remember    About Your LinkedIn profile:      Use relevant words, not fluff words.                       ...
+    Optimizing your Profile:    Remember…      Use relevant words, not fluff words.                 What are relevant wor...
+     Optimizing your profile:     1 Your Headline     Don’t: Visionary Results-Driven Marketing      Expert.     Don’t us...
+    Examples:    Do: Seeking Entry-Level Marketing position in     the Buffalo, NY area    Do: Computer Science Student S...
+    Optimizing your profile:    1 Your Headline     Mostimportant thing to remember about your     headline:     Include...
+    Optimizing your profile:    2 Your Summary     YourSummary is a 3-5 sentence summary     about who you are, what you...
+    Optimizing your profile:    2 Your Summary     Doit in Microsoft Word first – spell check, get     your thoughts out...
+    Example:      Mary Owusu, MBA, is an internet marketing professional who helps      businesses achieve measurable onl...
+    Optimizing your profile:    2 Your Summary     Specialties      Listspecific skills      Very search-able by recru...
+    Optimizing your profile:    2 Your Summary     Most         important thing to remember about your     summary:     ...
+    Optimizing your profile:    3 Your Experience & Education     This   section is like your resume     List   chronol...
+    Example:
+    Optimizing your profile:    3 Your Experience & Education     Do       not include sensitive information your     em...
+    Optimizing your profile:    3 Your Experience & Education     Mostimportant things to remember about your     experi...
+BEEFING UPYOUR   PROFILE
+    Beefing up your profile:    Remember…      Use relevant words, not fluff words.      LinkedIn is more than an online ...
+    Beefing up your profile:    1 Add Applications     Box.net– Resume.pdf,     ResearchPaper.doc, Portfolio.ppt     Cr...
+    Beefing up your profile:    1 Add Applications     Twitter   – display feed     Wordpress    – display blog posts  ...
+ Beefing up your profile:  2 Get Recommendations (2+)  LinkedIn  recommendations are just like regular  letters of recom...
+ Beefing up your profile:  2 Get Recommendations (2+)  How   to get a recommendation:  Use LinkedIn’s a “request a recom...
+ Beefing up your profile:  2 Get Recommendations (2+)    It’s okay to tell them what you want them    to write about:   ...
+ Beefing up your profile:  2 Get Recommendations (2+)   Ideas     of people to ask:People who taught   Teachers, Profess...
+EXPANDINGYOUR   NETWORK
+    Expanding your Network:    Why Bother?     Errrr…          because you are looking for a job.     … THAT’s the point...
+    Expanding your Network:    Remember…      Use relevant words, not fluff words.                                       ...
+    Expanding your Network:    Should I connect with people in my    2nd and 3rd degree directly?     LinkedIn’s        ...
+    Expanding your Network:    1 Get Introduced     Use “Get Introduced” feature to connect with     2nd and 3rd degree ...
Bill is in my 1st+                           degree. These are 2    Example:                 of his connections.          ...
+    Expanding your Network:    2 Join Groups         Because you can “message” group     Why?     members to ask for a c...
+    Expanding your Network:    2 Join Groups     Why? Because groups often have send JOBS to     group members.     Why...
+    Expanding your Network:    2 Join Groups     How   do you join? Use Group Search
+    Expanding your Network:    2 Join Groups     Find         professional and industry groups that you     have a genui...
+    Expanding your Network:    2 Join Groups     How?   Use “Groups You May Like” feature
+SEARCHING JOBSUSING
+    Searching Jobs: Before   beginning your job search, make sure:        Your   profile is optimized and beefed up    ...
+    Searching Jobs:    1 Search Jobs and Apply     Use   the job search     And Apply   directly with LinkedIn!
+    Searching Jobs:    2 Follow Companies     Why? Learn about the company and see job     openings     Why?   You get ...
+                                          Create, OptiLet’s                      Define your                             ...
+                                     KEEPLet’s                REFINE your                       Goals                    ...
+Questions?             …………….…………….                         Mary Owusu, MBA               Digital Marketing Professional ...
+UsingTo LandYOUR FIRSTJ.O.B.             …………….…………….THANK                 Mary Owusu, MBA               Digital Marketin...
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Using LinkedIn to Land Your First JOB

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Practical advice for college students and recent graduates on how to use LinkedIn to get in front of the nation's top recruiters and launch your professional career.

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Using LinkedIn to Land Your First JOB

  1. 1. +UsingTo LandYOUR FIRSTJ.O.B. …………….……………. Mary Owusu, MBA Digital Marketing Professional Find me on LinkedIn
  2. 2. + What is  Social networking website for professionals “LinkedIn… is more than a living resume. It’s a reputation engine.” Chris Brogan, Social Media guru THINK: “LinkedIn is My Reputation Engine. LinkedIn is My Online Brand. It’s how people will perceive me professionally.”
  3. 3. + How works people who know your The real power of the 2nd degree connections LinkedIn network is in the 2nd degree! people who know the people you know WHY? Because the 2nd degree people are the people you don’t know yet and you people you know may never have known if YOU not for LinkedIn. You want to pull them into your 1st degree circle, then use them to reach those in the 3rd degree. Cultivating the 2nd degree is the best way to build the network of people you know – this gets you closer to recruiters and other big shots in your industry.
  4. 4. +Why you should use  Other students/graduates are doing it.  You get to “meet” business professionals you may not have met otherwise. Companies list jobs there. Job recruiters use it to find All 500 of the Fortune 500 companies have a presence on candidates! LiinkedIn.
  5. 5. + Why do recruiters use to find candidates?  Saves time  Puts them in the driver’s seat  Saves money
  6. 6. +SETTING UPYOUR PROFILE
  7. 7. + Setting up your profile: 1 Set a GOAL!  What I want:  Who can get me there: titles of the people who job I’m looking for might hire me industry I want names of companies I to work in want to work for location where I want to work
  8. 8. + Example:  What I want: job I’m looking for marketing, advertising industry I want banking, healthcare, TV, i to work in nternational company For location where I want Buffalo NY area, West ideas, do Google to work Coast, Florida search for “job titles” Marketing manager, VP Who can get me there: marketing, internet/web titles of people with hiring people, media, VP sales, sales power manager, etc. HSBC Bank, Blue companies I want Cross, MTV, CNN, M&T to work for Bank, etc.
  9. 9. + Setting up your profile: 2 Create your account  Go to www.linkedin.com  Follow the steps to join.
  10. 10. + Setting up your profile: 2 Create your account It’s up to you if you really want to import the emails of all of your contacts. Do what feels comfortable for you. You can also skip this step and do it later.
  11. 11. + Setting up your profile: 2 Create your account Tips  Use a professional headshot photo (show only your head and shoulders)  Privacy/Visibilitysettings – customize to your liking and comfort Choose a professional vanity URL. Most people use their FirstnameLastname. If  If you want, create a vanity URL you do, people can find your LinkedIn profile with your name when they search your name in Google which is ex: www.linkedin.com/in/maryo pretty cool… if that’s something you want.
  12. 12. + Optimizing your profile: Sample LinkedIn profile page
  13. 13. +OPTIMIZINGYOUR PROFILE
  14. 14. + 3 Things to Remember About Your LinkedIn profile: Use relevant words, not fluff words. We will talk about these individually… LinkedIn is more than an online resume. It’s a reputation engine. Quality, not quantity.
  15. 15. + Optimizing your Profile: Remember… Use relevant words, not fluff words. What are relevant words? 1.Words that = the type of job you’re looking for. (Go back to your GOAL sheet.) 2.Words that a recruiter is likely to use when searching LinkedIn for candidates.
  16. 16. + Optimizing your profile: 1 Your Headline Don’t: Visionary Results-Driven Marketing Expert. Don’t use the words “professional”, “guru” or “expert” because you’re not. MINEI revise it every now and then
  17. 17. + Examples: Do: Seeking Entry-Level Marketing position in the Buffalo, NY area Do: Computer Science Student Seeking Technology-focused Internship Do: Political Science Student with Finance focus seeking Legislature Internship on Capitol Hill
  18. 18. + Optimizing your profile: 1 Your Headline  Mostimportant thing to remember about your headline: Include words that relevant to the job you’re looking for.
  19. 19. + Optimizing your profile: 2 Your Summary  YourSummary is a 3-5 sentence summary about who you are, what you do, what you’ve done
  20. 20. + Optimizing your profile: 2 Your Summary  Doit in Microsoft Word first – spell check, get your thoughts out  Pick 2-3 accomplishments you want to highlight  Summary should read - Who you are - What you’ve done
  21. 21. + Example: Mary Owusu, MBA, is an internet marketing professional who helps businesses achieve measurable online success by transforming their online presence into an integrated part of their overall business plan. Over the course of her professional career, Mary has successfully spearheaded digital marketing campaigns for more than 100 small regional businesses, as well as national and international brands. Her clients have seen an increase if 20% to 400% increase in online sales and leads.
  22. 22. + Optimizing your profile: 2 Your Summary  Specialties  Listspecific skills  Very search-able by recruiters Examples of specialties: Project management Inventory management Search engine optimization Social media marketing Leading teams
  23. 23. + Optimizing your profile: 2 Your Summary  Most important thing to remember about your summary: Include words that relevant to the job you’re looking for.
  24. 24. + Optimizing your profile: 3 Your Experience & Education  This section is like your resume  List chronologically – most recent first  Be clear and succinct – Think: I want my Experience and Education sections to be scan-able, not BIG long paragraphs of information
  25. 25. + Example:
  26. 26. + Optimizing your profile: 3 Your Experience & Education  Do not include sensitive information your employers/professors may not want out there  Ex: I increased store sales from $200,000 to $225,000 – your employer may not want the world to know how much his store’s sales are.
  27. 27. + Optimizing your profile: 3 Your Experience & Education  Mostimportant things to remember about your experience and education: Include words that relevant to the job you’re looking for. Leave out jobs or tasks that are completely irrelevant.
  28. 28. +BEEFING UPYOUR PROFILE
  29. 29. + Beefing up your profile: Remember… Use relevant words, not fluff words. LinkedIn is more than an online THINK: resume. It’s a reputation engine. LinkedIn is My Online Brand to the professional world. Quality, not quantity.
  30. 30. + Beefing up your profile: 1 Add Applications  Box.net– Resume.pdf, ResearchPaper.doc, Portfolio.ppt  Creative Portfolio Display
  31. 31. + Beefing up your profile: 1 Add Applications  Twitter – display feed  Wordpress – display blog posts  Thereare many more Applications. Choose the ones that will help you showcase yourself and your accomplishments.
  32. 32. + Beefing up your profile: 2 Get Recommendations (2+)  LinkedIn recommendations are just like regular letters of recommendation  Get at least 2  Ask people who (1) really know you and can vouch for you (2) are on LinkedIn (3) are a 1st degree connection to you
  33. 33. + Beefing up your profile: 2 Get Recommendations (2+)  How to get a recommendation: Use LinkedIn’s a “request a recommendation” feature.
  34. 34. + Beefing up your profile: 2 Get Recommendations (2+) It’s okay to tell them what you want them to write about: “I’d like you to talk about when worked on the planning team together. I think you saw my level of dedication and my adherence to deadlines, and I’d appreciate it if you could write something to those points.” TIP: Yes, you do get to approve each recommendation before it posts to your profile.
  35. 35. + Beefing up your profile: 2 Get Recommendations (2+)  Ideas of people to ask:People who taught Teachers, Professors, Teacher’s aides, Your advisor, Labyou stuff assistantPeople you met Your RA, Work Study supervisor, Career center counselor,through campus Your Study Abroad mentor, your Alternative Spring Breakservices counselor, Campus Ministry team memberPeople you met Coaches, Club president, Club moderator, People youthrough clubs, connected with at a conferenceactivities, etc.People you met Supervisors and colleagues at 1) Student teaching school, 2)off-campus where you volunteered, 3) your jobYour Relatives Only if you have a professional relationship with them.
  36. 36. +EXPANDINGYOUR NETWORK
  37. 37. + Expanding your Network: Why Bother?  Errrr… because you are looking for a job. … THAT’s the point of this presentation   Makes you visible to more people… more recruiters  New connections give you an IN to people who can help you land a job because 1) they work there, 2) know someone who works there, 3) know/are the recruiter
  38. 38. + Expanding your Network: Remember… Use relevant words, not fluff words. Don’t just connect with everyone and LinkedIn is more than an online anyone. resume. It’s a reputation engine. You want to connect with people who can really help you professionally and Quality, not quantity. who are connected with people you want to get close to.
  39. 39. + Expanding your Network: Should I connect with people in my 2nd and 3rd degree directly?  LinkedIn’s advice: Only connect with people you know and who know you  Peopleyou try to connect with can tell LinkedIn that they don’t know you  LinkedInwill suspend your account you if you keep trying to connect with people who don’t know you
  40. 40. + Expanding your Network: 1 Get Introduced  Use “Get Introduced” feature to connect with 2nd and 3rd degree people via 1st degree people
  41. 41. Bill is in my 1st+ degree. These are 2 Example: of his connections. Mary Owusu, MBA Suppose I want to connect with Kathleen. I don’t want to use the “Add to Network” feature because I do not know her, so I don’t want to contact her directly and perhaps get rejected. With the “Get Introduced” feature, Bill (my 1st degree connection) will get a LinkedIn email from me and he will then forward it to Kathleen on my behalf.
  42. 42. + Expanding your Network: 2 Join Groups Because you can “message” group  Why? members to ask for a connection – but only do so if you genuinely see a reason to connect with that particular group member
  43. 43. + Expanding your Network: 2 Join Groups  Why? Because groups often have send JOBS to group members.  Why? Also because recruiters often join groups for find candidates.
  44. 44. + Expanding your Network: 2 Join Groups  How do you join? Use Group Search
  45. 45. + Expanding your Network: 2 Join Groups  Find professional and industry groups that you have a genuine interest in.  Contributeto Group discussions only after taking time to watch the group – don’t pretend to be an expert.
  46. 46. + Expanding your Network: 2 Join Groups  How? Use “Groups You May Like” feature
  47. 47. +SEARCHING JOBSUSING
  48. 48. + Searching Jobs: Before beginning your job search, make sure:  Your profile is optimized and beefed up  You have expanded your networkWhy?1)You have one shot to make a first impression with a recruiter. So show the best YOU.2)Recruiters will assess you based on 1) your profile/experience, and 2) who you’re connected to.
  49. 49. + Searching Jobs: 1 Search Jobs and Apply  Use the job search  And Apply directly with LinkedIn!
  50. 50. + Searching Jobs: 2 Follow Companies  Why? Learn about the company and see job openings  Why? You get to see who else is following the company and sometimes they are job seekers just like you. Check out their LinkedIn profiles to “size up” your competition and use that information to improve your profile.
  51. 51. + Create, OptiLet’s Define your Goals mize & Beef UpSummarize your ProfileHow to useto land your first Expand Search your Network for JobsJ.O.B. 1. Keep expanding your network 2. And as you move forward with your career…
  52. 52. + KEEPLet’s REFINE your Goals Beefing Up yourSummarize ProfileHow to use Keep Maketo land your first Expanding your next your Network career moveJ.O.B.
  53. 53. +Questions? …………….……………. Mary Owusu, MBA Digital Marketing Professional Find me on LinkedIn
  54. 54. +UsingTo LandYOUR FIRSTJ.O.B. …………….…………….THANK Mary Owusu, MBA Digital Marketing Professional YOU! Find me on LinkedIn

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