Germany-based secondary market research specialist yStats.com has published a new market report, titled “Global Online Comparison Shopping Trend 2015”. According to the report findings, while comparing prices and offerings is a major pre-purchase activity conducted by online shoppers worldwide, reliance on comparison shopping websites and engines differs by country and by product category. Read more here: https://www.ystats.com/popularity-of-online-comparison-shopping-services-varies-worldwide/ Find the report here: https://www.ystats.com/product/global-online-comparison-shopping-trend-2015/

1. 1
PRESS RELEASE
Hamburg, December 11th
, 2015
yStats.com: Popularity of Online Comparison Shopping Services Varies Worldwide
Germany-based secondary market research specialist yStats.com has published a new market report, titled “Global
Online Comparison Shopping Trend 2015”. According to the report findings, while comparing prices and offerings is a major
pre-purchase activity conducted by online shoppers worldwide, reliance on comparison shopping websites and engines differs
by country and by product category.
Comparing among various offerings, prices and product features is a major pre-purchase activity for consumers
worldwide. With this comparison increasingly taking place online, via computers or Internet-enabled mobile devices, the online
comparison shopping trend has emerged. The yStats.com report reveals that around half of online shoppers worldwide compared
prices last year online via desktop or mobile devices.
The online comparison shopping trend is linked to other important E-Commerce trends, such as the spread of mobile
shopping, the emergence of omnichannel retail and the fast growth of cross-border B2C E-Commerce. Consumers are increasingly
using mobile devices to comparison-shop while being in-store, comparing prices and offerings of multiple online and store-based
retailers, according to the findings of yStats.com. Furthermore, a quarter of cross-border online shoppers surveyed in 2015 admitted
following a link to an international merchant from a comparison shopping website.
However, the popularity of online comparison shopping services varies geographically and by product category. In South
Korea, China and Japan, the share of consumers choosing price comparison sites as an online source for pre-purchase research is
higher than in France, Mexico or Canada, yStats.com’s research shows. In Europe, the UK had the highest share of consumers using
comparison websites, standing at a high double-digit percentage in 2014. As for the product categories, electronic devices and
appliances were most compared using such services both in Europe and in the USA.

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PRESS RELEASE
Regarding competition in the comparison shopping space, yStats.com’s research shows that Google Shopping is reported
to be a major international source for comparison shopping. It stands in competition not only with pure comparison shopping
engines and websites, but also large marketplaces such as Amazon, which was the direct first stop for both researching and buying
products for close to half of online consumers in the USA in 2015. Facebook, which is testing a dedicated shopping feed, is another
potential global competitor. Meanwhile, there are also strong regional leaders, such as Japan-based Kakaku in Asia, LeGuide and
Yandex.Market in Europe, Buscape in Latin America and Pricecheck in Africa.
For further information, see: https://www.ystats.com/wp-content/uploads/2015/12/10122015_Product-Brochure-Order-Form_-Global-
Online-Comparison-Shopping-Trend-2015.pdf
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About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We
are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading
companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and
timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on
online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce
Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and
journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary
market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.