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Brochure & Order Form_Poland B2C E-Commerce Report 2011

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In its latest “Poland B2C E-Commerce Report 2011” Hamburg-based market research firm yStats.com presents comprehensive data on trends, revenue figures, market shares and competitors regarding B2C E-Commerce as well as internet users and online shoppers in Poland.

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Brochure & Order Form_Poland B2C E-Commerce Report 2011

  1. 1. Poland B2C E-Commerce Report 2011September 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions September 2011Publication Date September 2011Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 52Covered Countries PolandPrice Single User License: € 1,450 (excl. VAT) Site License: € 2,900 (excl. VAT) Global Site License: € 4,350 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  2. 2. Poland B2C E-Commerce Report 2011Key Findings Covering Trends, Sales, Shares, Products, Users / Shoppers and Players • wners of online shops in Poland stated that high delivery costs are the main reason O why B2C E-Commerce is growing slowly. • Clothes, Sports Goods” was the leading product category in B2C E-Commerce in Poland in 2010, “ followed by “Household Goods”. • n 2010, more than 60% of households in Poland had access to the Internet. I • he penetration of online shoppers in Poland reached almost 30% of individuals in 2010. T • llegro.pl, Neo24.pl and Electro.pl are among the leading B2C E-Commerce players in Poland. ACompany and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  3. 3. Poland B2C E-Commerce Report 2011Table of Contents 1. Management Summary 5. Products • ost popular Product Categories in B2C E-Commerce, M 2. Trends in %, 2010 • ypes of Goods and Services bought online, by Age T • 2C E-Commerce Sales Trends B Groups, in %, 2010 • rinciples of good E-Commerce, 2011 P • xpansion of E-Commerce, 2011 E • ablets and Smartphones Trends, 2011 T 6. Users / Shoppers • 2C E-Commerce Delivery Trends, 2011 B • evelopment of Internet Users (millions) and its D • ogistic Companies used by Internet Shops, L Percentage of Country Population, 2006-2010 in %, 2009 • ndividuals in Europe using the Internet, by Country, I • op Online Payment Companies by Internet Shop Use, T in %, 2008-2010 in %, 2009 • ercentage of Households in the EU with Internet P • vailability and Popularity of Payment Methods in A Access / Broadband Connections in %, 2008-2010 Internet Shops, in %, 2009 • otal Broadband Subscribers, compared to Germany, T • ustomer Spending on B2C E-Commerce, in %, 2009 C USA and the OECD, 2006-2010 • nline Activities of Internet Users, in %, April 2010 O • otal Broadband Subscribers per 100 Inhabitants, T • enetration of Mobile Phone Owners, and Penetration P compared to Germany, USA and the OECD Average, for Mobile Media Usage among Mobile Phone Owners; 2006-2010 Poland compared to the UK, Spain and France, • roadband Subscribers, by Access Technology B in %, 2010 compared to the OECD Average in %, 2010 • obile Internet Users, in % of the Population, M • nline Shoppers by Age Groups, compared to O 2007-2010 EU27 Average, in %, 2010 • nternet Usage via mobile Phones, by Age Groups, I • enetration of Online Shoppers, by Age Group P in %, 2010 and Gender, in % of Population, 2010 • enetration of Online Shoppers, compared to EU27 P Average, in %, 2006-2010 3. Sales • U Comparison of Online Shopper Penetration, E in % of Population, 2010 • 2C E-Commerce Sales, in PLN billion, 2001-2010 B • requency of Shopping on the Internet, in %, 2009 F • 2C E-Commerce Sales, in EUR billion, 2010 & 2015f B • nline Shoppers by Age Groups, in millions, 2009 O • 2C E-Commerce Sales, in PLN billion, 2010 & 2011f B • nline Shoppers by Gender, in %, 2008 & 2010 O • 2C E-Commerce Sales per Household, compared to B Italy and Spain, in EUR, 2010 7. Players 4. Shares • eading B2C E-Commerce Sites, ranked by B2C L E-Commerce Sales, in PLN billion, 2010 • 2C E-Commerce Share on total Retail Sales, in %, B • acts about Allegro.pl F 2006-2010 • acts about Neo24.pl F • acts about Electro.pl F • ews about Integer.pl, 2011 N • ews about Merlin.pl, 2011 N yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  4. 4. Poland B2C E-Commerce Report 2011 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players “Clothes, Sports Goods” (14%) were the leading product category in B2C E-Commerce in Poland in 2010, followed by “Household Goods”. Poland: Most popular Product Categories in B2C E-Commerce, in %, 2010 Clothes, Sports Goods 14% Household Goods 13% Books/Magazines/E-Learning Material 10% Food/Groceries 6% Films/Music 6% Electronic Equipment 6% Computer Software 5% Tickets for Events 5% Computer Hardware 3% Films/Music, delivered or upgraded online 3% Books/Magazines, delivered or upgraded online 3% Computer Software, delivered or upgraded online 3% Shares/Financial Services/Insurance 1% Other Types of Goods or Services 2% 0% 2% 4% 6% 8% 10% 12% 14% 16% Note: Percentage of Individuals Source: Eurostat, May 2011 29 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Electro.pl is another online shop in Poland, reaching B2C E-Commerce sales of PLN 205 million in 2010. Poland: Facts about Electro.pl Name of Company Electro.pl sp. z. o.o Homepage www.electro.pl Business Model Retailer (Internet Pure Player) Product Range Various Products (Focus on Consumer Electronics) Revenue/Financials E-Commerce sales of PLN 205 million in 2010. • 93 employees are working with Electro.pl • Electro.pl is one of the few online stores in Poland which has its own storage facilities. Others • In May 2011, Electro.pl was voted as the most popular online shop in Poland by consumers, according to a survey from Opineo.pl and Rzeczpospolita. Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 124 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  5. 5. Poland B2C E-Commerce Report 2011 Report Order Form REPORT ORDER FORM Place Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below: Place your order now: Please confirm the license type you require:  Single User License  Site License1  Global Site License2 Report Title Publication Date Price (€) An invoice will be sent to your company. Please complete your contact details. Title: Mr/Mrs/Ms First Name Last Name Job Title Company Email Address Telephone Number Fax Number Address City State/Province Country Post Code/ZIP All Forms must have a signature to confirm your order: Signature Where did you find us? EU Companies must supply Purchase Order No Order Date  Google/Search Engine VAT No (if required)  Google Adwords/Online Advertising  Article in Trade Journal  Press Release  Social Media  Recommendation  Others: ________________________ Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations. 1 ) Site Licenses, allowing all users within a given geographical location of an organization to access the report, are available for double the price. 2 ) Global Site Licenses, allowing all worldwide users of an organization to access the report, are available for triple the price.  yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats  Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

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