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Global Online Travel Report 2012March 2012                                                                                ...
Global Online Travel Report 2012Key Findings Covering 37 countries worldwide •	   The trend of booking trips online is exp...
Global Online Travel Report 2012Table of Contents (1 of 5) 1.	MANAGEMENT SUMMARY                                          ...
Global Online Travel Report 2012Table of Contents (2 of 5) 4. EUROPE                                                      ...
Global Online Travel Report 2012Table of Contents (3 of 5) 4. EUROPE (cont.)                                              ...
Global Online Travel Report 2012Table of Contents (4 of 5) 4. EUROPE (cont.)                                              ...
Global Online Travel Report 2012Table of Contents (5 of 5)5. ASIA (cont.)                                                 ...
Global Online Travel Report 2012                                                                                          ...
Global Online Travel Report 2012                                                    Report ORDER FORM                     ...
Global Online Travel Report 2012                                                               Terms and Conditions1.	SCOP...
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Brochure & Order Form_Global Online Travel Report 2012_by yStats.com

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Brochure & Order Form_Global Online Travel Report 2012_by yStats.com

  1. 1. Global Online Travel Report 2012March 2012 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Global Online Travel Report 2012 March 2012Publication Date March 2012Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 189Covered Countries America: USA, Canada, Argentina, Brazil, Colombia Europe: UK, Germany, France, Austria, Belgium, Croatia, Cyprus, Denmark, Estonia, Finland, Greece, Iceland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey Asia-Pacific: Japan, China, India, South Korea, Australia Africa: South AfricaPrice Single User License: € 3,950 (excl. VAT) Site License: € 7,900 (excl. VAT) Global Site License: € 11,850 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  2. 2. Global Online Travel Report 2012Key Findings Covering 37 countries worldwide • The trend of booking trips online is expected to grow further in 2012, especially in emerging markets such as China, India and Brazil. • In 2012, the “Online Travel Segment” is forecast to represent almost a third of the total global travel market value. • Online travel sales in the US are forecasted to increase by slightly more than +10% in 2012 compared to 2011. • The UK is projected to remain the largest share of Europe’s online travel market in 2013, followed by Germany and France. • Gross bookings on the Asia Pacific online leisure/ unmanaged business travel market are expected to increase by slightly more than +30% in 2012 compared to 2010.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  3. 3. Global Online Travel Report 2012Table of Contents (1 of 5) 1. MANAGEMENT SUMMARY 3. AMERICA (cont.) 3.2 USA (Top Country) (cont.) 2. GLOBAL • Trends in Online Travel, 2012 • Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011 • Global Online Travel Segment Value, in USD billion and Growth in %, 2010 & 2012f • Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011 • Breakdown of the total Global Travel Market Value • Travel Products Booking Methods for Lodging into Online and Offline, in %, 2012f (incl. Online), in %, April 2011 • Breakdown of Global Online Travel and Tourism • Mobile Leisure/ Unmanaged Business Travel Gross Sales into Supplier Websites and Online Travel Bookings, in USD billion, 2011 & 2013f Agencies, in %, 2010 • Travel Products considered for Booking on Mobile • Online Travel Market Values, in selected Countries, Devices, in %, 2011 in USD billion, 2010 • Breakdown of Purchase Maximum for Travel Booking • Unique Travel Site Visitors, in millions, February on a Mobile Device, in %, 2011 2010-February 2011 • Travel Websites deriving Visitors from Google, in %, • Breakdown of Travel Site Visitors, by Region, in %, 2011 February 2011 • Online Travel Category Reach among Unique 3.3 Canada Visitors, by selected Countries, in %, February 2011 • Unique Travel Subcategory Visitors, by Subcategory, • Online Travel Category Reach and Airline Category in millions, February 2011 Reach among Unique Visitors, by selected Countries, in %, February 2011 • Composition of Travel Website Visitors and total • Online Travel Websites by Popularity, in % of Visits, Internet Users, by Age, in %, February 2011 the Week ending March 3, 2012 • Composition of Travel Website Visitors, by Region and by Age, in %, February 2011 3.4 Argentina • Top Markets by Reach of Online Airlines Category, in %, February 2011 • Online Travel Market Trends, 2009-2011 • Top Markets by Growth in Reach of Online Airlines • Product Categories (incl. Travel) by B2C Category, in %, February 2010 & February 2011 E-Commerce Sales in ARS million, in 2009 & 2010 3.5 Brazil 3. AMERICA • Websites used for Comparing and Choosing Leisure 3.1 North America: Regional Travel Products, in %, April 2011 • Travel Products Booking Methods for Air Travel • Composition of Visitors to Low-Cost Airlines (incl. Online), in %, April 2011 Websites by Age Segment, in %, February 2011 • Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011 • Frustrations when Booking Travel Products Online, 3.2 USA (Top Country) in %, April 2011 • Social Media Trends in Online Travel, 2012 • Online Travel Sales, in USD billion, 2011 & 2012f 3.6 Colombia • Breakdown of the Travel Market (incl. Online), in %, 2013f • Travel & Subcategories by total Unique Visitors in • Online Travel Researchers and Online Travel Bookers, thousands & Change in %, June 2010 vs. June 2011 in millions and in % of Internet Users, 2009-2012f • Top 10 Travel Sites by total Unique thousand Visitors • Travel Segments booked Online, in %, 2011 and Average Minutes, June 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  4. 4. Global Online Travel Report 2012Table of Contents (2 of 5) 4. EUROPE 4. EUROPE (cont.) 4.1 Europe: Regional 4.3 Germany (Top Country) • Breakdown of Online Leisure/ Unmanaged Business • Online Travel Market Trends, 2011 & 2012 Share of Gross Bookings, by Country, in %, 2010 & 2013f • Travel Sector Revenue, divided into Online and Offline Revenue, in EUR billion, 2006-2011f • Online Travel Agency Bookings, in EUR billion and • Share of Individuals ever having searched for Growth %, 2010 & 2011 Travel-related Information Online, in %, January 2001-January 2011 • Breakdown of the Travel Market into Online Travel and Offline Travel, in %, 2013f • Share of Individuals ever having booked Travel Online, in %, January 2001-January 2011 • Percentage of Travelers Booking Online, by Country, • Type of Travel-related Information searched by in %, 2011 Online Travel Information Searchers, in %, January 2006 & January 2011 • Composition of Visitors to Low-Cost Airlines • Travel Category booked Online by Online Travel Websites by Age Segment, in %, February 2011 Bookers, in %, January 2006 & January 2011 • Top 10 Markets by Online Reach of Travel Properties, • Share of Internet Users ever having booked in % and % Change vs. one Year ago, April 2011 overnight Accommodations Online, by Type of Accommodation, in %, 2011 • Top 10 Online Travel Properties by Total Unique • Websites used for Comparing and Choosing Leisure Visitors, in thousands and % Change vs. one Year Travel Products, in %, April 2011 ago, April 2011 • Top Online Travel Providers, by Revenue, in EUR million, 2010 and in % Growth compared to 2009 4.2 UK (Top Country) • Travel Products Booking Methods for Air Travel • Online Travel Market Trends, 2011 & 2012 (incl. Online), in %, April 2011 • Travel Products Booking Methods for Lodging • Online Shopping Product Category Sales (incl. Online), in %, April 2011 (incl. Travel), in % Change, December 2011- January 2012 & January 2011-January 2012 4.4 France (Top Country) • Online Travel Sales Growth, in % from previous Month, January 2011-January 2012 • Online Travel Trends, 2011 • Online Activities (incl. Travel), in % of Internet • Online Travel Sales, in EUR billion and Growth in %, Users, 2011 2010 & 2011 • Goods and Services bought Online (incl. Travel), in % of Internet Users, 2011 • B2C E-Commerce Sales by Sector (incl. Travel), in • Main Holiday Travel Booking Methods (incl. Online), EUR billion, 2011 in %, 2012f • Goods and Services purchased Online (incl. Travel), • Travel Research Methods (incl. Online), in %, 2012f in % of Internet Users, 2011 • Breakdown of Primary Topics raised by Travel-Site Visitors, in %, 2011 • Travel Goods and Services purchased by Online • Breakdown of User Experience Issues of Travel Site Travel Shoppers, in %, 2011 Visitors, in %, 2011 and Breakdown of Product Issues of Travel Site Visitors, in %, 2011 • Top 5 Travel B2C E-Commerce Sites in France, • Websites used for Comparing and Choosing Leisure by Unique Visitors, Q1 2011 Travel Products, in %, April 2011 • Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011 4.5 Austria • Travel Products Booking Methods for Lodging • Online Travel Trends, 2010 and Online Travel Sales, (incl. Online), in %, April 2011 in EUR million, 2009-2010 • Travel-related Activities of Mobile Internet Users, in %, 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  5. 5. Global Online Travel Report 2012Table of Contents (3 of 5) 4. EUROPE (cont.) 4. EUROPE (cont.) 4.6 Belgium 4.12 Greece • Trips and Vacations booked Online, by Age Groups, in %, 2011 • Goods and Services purchased Online (incl. Travel), • Online Booking of Tourist Accommodations, by in % of Internet Shoppers, April 2009-March 2010 Age Groups, in %, 2011 • Other Travel-related Expenditures of Internet Users 4.13 Iceland (Plane Tickets, Car Rental etc.), by Age Groups, in %, 2011 • Goods and Services bought Online (incl. Travel), in % • Internet Users using Travel-related Services Online, of Internet Users, 2011 by Age Groups, in %, 2011 • Online Activities (incl. Travel), in % of Internet Users, 2011 4.7 Croatia • Purpose of Internet Usage by Individuals 4.14 Italy (incl. Travel), in %, Q1 2011 • Internet Purchases of Individuals, by Product • Goods and Services bought Online (incl. Travel), in % Categories (incl. Travel), in %, Q1 2009-Q1 2011 of Internet Shoppers, 2011 • Online Activities (incl. Travel), in % of Internet Users, 4.8 Cyprus 2010 & 2011 • Internet Purchases of Individuals, by Product Categories (incl. Travel), in %, Q1 2011 4.15 Latvia • Online Activities of Internet Users (incl. Travel), by • Online Activities (incl. Travel), in % of Internet Popularity, in %, Q1 2011 Users, 2011 4.9 Denmark 4.16 Lithuania • Goods and Services (incl. Travel) Purchased on the • Online Activities (incl. Travel), in % of Internet Internet, in % of Online Shoppers, 2010 Users, 2011 • B2C E-Commerce (incl. Travel) by Product and Region, in % of Internet Shoppers,12 Months to September 2011 4.17 Luxembourg • Share of Online Travel Arrangements, in % of • Breakdown of Vacation Booking Methods Total Travel Arrangements, 2001-2010 (incl. Online), in %, 2011 • Type of Travel-related Internet Usage, in %, 2001-2010 4.10 Estonia • Goods and Services Purchased Online (incl. Travel), 4.18 Malta in % of Online Shoppers, 2010 & Q1 2011 • Internet Activities (incl. Travel), in % of Internet Users, 2010 • Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011 • Goods and Services bought Online (incl. Travel), in % of Internet Users, 2010 4.11 Finland 4.19 Netherlands • Goods and Services bought Online (incl. Travel), • B2C E-Commerce Sales by Product Category in % of frequent Online Shoppers, 2010 (incl. Travel), in EUR million, 2010 • Breakdown of Travel Website Subcategories, in %, • B2C E-Commerce per Product Category (incl. Travel), in %, Q3 2010 April 2011 • Most reliable Sources of Information when Planning • Top 10 Travel Sites by total Unique Visitors, in a Trip (incl. Online), in %, 2011 thousands, April 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  6. 6. Global Online Travel Report 2012Table of Contents (4 of 5) 4. EUROPE (cont.) 4. EUROPE (cont.) 4.20 Norway 4.27 Turkey • Goods and Services bought Online (incl. Travel), • Internet Activities of Individuals (incl. Travel), in %, in %, 12 Months to Q2 2011 January-March 2011 • Online Activities of Internet Users (incl. Travel), in %, Q2 2011 5. ASIA 4.21 Russia • Websites used for Comparing and Choosing Leisure 5.1 Asia Pacific: Regional Travel Products, in %, April 2011 • Online Travel Market, in USD billion and Breakdown • Travel Products Booking Methods for Air Travel of the Asia Pacific Travel Market, in %, 2010 (incl. Online), in %, April 2011 • Travel Products Booking Methods for Lodging • Online Leisure/ Unmanaged Business Travel Market (incl. Online), in %, April 2011 Gross Bookings, in USD billion, 2010 & 2012f • Online Hotel Booking Revenue Growth, in %, 4.22 Slovakia 2010-2012f • Goods and Services bought Online (incl. Travel), in % • Online Audience Reach of Travel Websites, in %, of Online Shoppers, Q1 2011 October 2010 • Travel Category Share of total Monthly Unique 4.23 Slovenia Internet Visitors, by Country, in %, Q1 2011 • Online Activities of Internet Users (incl. Travel), • Composition of Unique Visitors in the Travel in %, 2011 Category, by Country & Age Group, in %, Q1 2011 • Goods and Services bought on the Internet • Unique Low Cost Airline Websites Visitors, in (incl. Travel), in % of Internet Shoppers, 2011 thousands and Change in %, February 2010 vs. February 2011 4.24 Spain • Composition of Visitors to Low-Cost Airlines by Age Segment, in %, February 2011 • Top Online Companies in “Travel & Tourism”, in %, 2010 5.2 Japan (Top Country) • Online Travel Market Trends, 2011 4.25 Sweden • Audience Reach of Travel Websites, in %, October 2010 and Travel Category Share of total Monthly • Online Activities of Internet Users (incl. Travel), Unique Internet Visitors, in %, Q1 2011 by Popularity, in %, Q1 2011 • Breakdown of Unique Visitors in the Online Travel • Goods and Services bought on the Internet Category by Age Group, in %, Q1 2011 (incl. Travel), in % of Internet Shoppers, April 2010-March 2011 5.3 China 4.26 Switzerland • Online Travel Trends, 2011 • Online Travel Booking Transaction Size, in RMB billion • Growth of B2C E-Commerce Sales, by Category and Growth in %, 2009-2015f (incl. Travel), in %, 2010 • Online Travel Agency Revenue, in RMB billion and • Online Activities (incl. Travel), in % of Internet Growth in %, Q1 2010-Q3 2011 Users, 2010 • Breakdown of Online Travel Agency Market Share, in %, Q3 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  7. 7. Global Online Travel Report 2012Table of Contents (5 of 5)5. ASIA (cont.) 8. AFRICA5.4 India 8.1 South Africa• Online Travel Market Trends, 2011 & 2012 • Online Travel Market Trends, 2011• Online Travel Market, in USD billion, 2011 & 2012f• Online Travel Industry, in INR billion and Growth in %, 2007-2011f• Breakdown of B2C E-Commerce Sales into Travel, Products and Other Sales, in %, December 2011f 9. ONLINE PLAYER TRAVEL NEWS• Most popular Online Travel Products, in %, Q2 2011• Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011 • Online Travel Player News about Expedia, including• Travel Products Booking Methods for Lodging worldwide Revenue, in USD billion, 2011 (incl. Online), in %, April 2011 • Online Travel Player News about Priceline, including• Leading Online Travel Web Sites, by Unique Visitors, worldwide Revenue, in USD billion, 2011 in thousands, April 2010 & April 2011• Websites used for Comparing and Choosing Leisure • Online Travel Player News about Orbitz, including Travel Products, in %, April 2011 worldwide Revenue, in USD million, 2011 • Online Travel Player News about Emirates5.5 South Korea • Online Travel Player News about TUI Travel• E-Commerce by Products and Services (incl. Travel), • Online Travel Player News about Thomas Cook, in KRW billion and in %, 2009 & 2010 including Revenues by Region, in GBP billion and • E-Commerce by Products (incl. Travel), in KRW billion and in %, Q2 2010, Q1 2011 & Q2 2011 million, 2011 • Online Travel Player News about Google • Online Travel Player News about BookinTurkey 6. AUSTRALIA • Online Travel Player News about Ctrip, including worldwide Net Revenue, in RMB billion, 2011 • Online Shopping Product Categories by Popularity (incl. Travel), in %, June 2011 • Online Travel Player News about Kayak • Increase in Traffic to Travel Websites compared to • Online Travel Player News about MakeMyTrip, Increase in all Internet Traffic, in %, 2010 including Net Revenue, in USD million, 2011 • Online Travel Player News about Odigeo • Online Travel Player News about Travelocity 7. MIDDLE EAST • Online Travel Player News about Webjet, including worldwide Revenue, in AUD million, Fiscal Year 2011 7.1 Middle East: Regional • Online Travel Player News about Yatra, including • Online Travel Market Trends, 2011 Gross Turnover, in USD million, 2011 • Online Travel Ticket Sales, in % of total Travel Ticket Sales, 2011 & 2015f yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  8. 8. Global Online Travel Report 2012 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Especially younger travelers in Argentina like to book their trips online, but travel-related Internet use is spreading in all age groups. Argentina: Online Travel Market Trends, 2009-2011  Even though Internet usage in relation to travel has grown intensively in Argentina, both in terms of obtaining information and making bookings, 90% of travelers departing in Argentina booked their trip or parts of it through travel agencies in 2009.  Especially younger travelers in Argentina like to plan and book their flights and accommodation online, while travelers aged 35 and older with more financial means like prefer to use travel agencies, because they do not trust the Internet and require permanent personal contact with the travel agent. However, travel-related Internet usage is spreading in all age groups and social layers.  Another trend among Argentine travelers is researching their desired trip online and then contacting a travel agency to check the availability of better deals.  When it comes to finding information about travel, Argentine travelers ask their families and friends, go to travel agents and use the Internet. While travelers taking organized tours primarily rely on their travel agencies, independent travelers use the Internet in addition to recommendations from their family and friends and press articles.  Tourism organization websites, travel guide books and information centers are regarded as being reliable sources of information, but are not used as much as printed brochures and TV travel programs. Furthermore, transport company websites, social networking sites, video sharing sites, travel blogs and forums are used as sources of travel-related information by Argentine travelers.  46% of travelers in Argentina consider web 2.0 sites as quite important, with Facebook in the lead allowing travelers to share photos with their friends. Source: European Travel Commission, April 2011 47 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions In 2011, 57% of British Internet users used the Internet for “Services related to Travel and Accommodation”. UK: Online Activities (incl. Travel), in % of Internet Users, 2011 Finding Information about Goods and Services 77% Using Services related to Travel and Accommodation 57% Social Networking, eg on Facebook or Twitter 57% Internet Banking 55% Reading or downloading Online News, Newspapers or Magazines 53% Consulting Wikis to obtain Knowledge in any Subject 47% Seeking Health related Information 42% Looking for Information about Education, Training or Courses 36% Selling Goods or Services over the Internet 31% Looking for a Job or sending a Job Application 30% Downloading Software (other than Games Software) 30% Telephoning or making Video Calls (via Webcam) over the Internet 21% Reading or posting Opinions on civic or political Issues 14% Professional networking using Websites such as LinkedIn 12% Taking Part in Online Consultations or voting on civic or political Issues 7% Doing an Online Course 7% 0% 20% 40% 60% 80% 100% Source: Office for National Statistics, 2011 66 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
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LIABILITY3.3 may demand an additional fee for services that go beyond the scope as agreed under the We 8.1 cases of intentional misconduct and gross negligence, we are fully liable pursuant to In Order Form in case such additional Products are requested by the customer. applicable law.3.4 will send our invoice to the customer upon execution of the Contract, unless agreed We 8.2 Our liability in cases of simple negligence is limited as follows: we are liable only if and to otherwise in the Order Form. In the event that the customer orders our Product “Full Access the extent that we violated a material contractual obligation (cardinal obligation) – i.e., an Global E-Commerce Reports”, we will send our invoice for the first contract year upon exe- obligation that (i) the Customer reasonably relied upon at execution of the applicable Order cution of the Contract and the invoice(s) for any subsequent contract year(s), if any, upon Form and (ii) was of critical significance to the outcome of performance. As regards property commencement of any subsequent contract year. damage and financial loss, such liability is limited to typical and foreseeable damages; in no3.5 payments shall be due and payable within thirty (30) days following the date of our All event will we be liable for any incidental, special, punitive or consequential damages, loss of invoice without any deductions. The customer will be in default one day after the expiry date profits or loss of data in such case. without any further warning notice being required. 8.3 Our liability for damages under warranties (Beschaffenheitsgarantien) is limited to instances3.6 customers‘ rights of retention or set-off are hereby excluded to the extent that they are All in which the warranty expressly includes such liability. not based on the same contractual relationship. Retentions or set-offs are allowed only if the 8.4 Claims for the reimbursement of expenditures and other liability claims asserted by the customer‘s claim is nondisputed or has become unappeasable. Customer against us are subject to sections 8.1 through 8.3.3.7 the event of a customer‘s default in payment or other apparent credit unworthiness, all In 9. CONFIDENTIALITY remaining claims against that customer shall become immediately due and payable in full. 9.1 he Parties shall hold in strict confidence for an indefinite period of time all data and T We shall then be entitled to rescind payment terms previously agreed upon and to demand information materials of which they gain knowledge as part of a Contract, be it orally, in payment in advance or other appropriate security with respect to pending deliveries. A writing or otherwise, directly or indirectly, provided that such data or information materials customer shall be deemed unworthy of credit in particular when he files a petition in ban- are designated confidential or must be considered confidential based on their nature, and kruptcy or composition proceedings. shall use them exclusively as part of the services covered by the relevant Order. This duty of4. INTELLECTUAL PROPERTY RIGHTS AND INDEMNITIES confidentiality excludes data and information materials that:4.1 copyrights and other intellectual property rights in connection with our Products remain All a) were already known or accessible to any third party at the time of disclosure; with us. All data carriers remain our property. The customer may not modify, publish, trans- b) ne of the parties legitimately receives from a third party following disclosure, and such o mit, transfer or sell, reproduce, create derivative works from, distribute, perform, display, or third party is not bound by a duty of confidentiality in relations with the other Party; in any way exploit any of the Products made available by us, in whole or in part, except as c) ust be disclosed by order of and to a government agency or another competent third m expressly permitted under the Contract. party; and4.2 Upon delivery of the Products to the customer and payment of the agreed fee, the customer d) ust be disclosed to legal or tax advisors of the contractual customer in question for m obtains a non-exclusive, non-transferable, perpetual, worldwide right to use the Products consulting purposes. provided to the customer for its internal purposes or any additional purposes set out in the the cases of Sections c) and d), the parties shall (i) promptly inform each other about a In Order Form. A right to resell our Products requires our prior written approval. given request and prior to disclosing confidential information, and (ii) limit the disclosure of4.3 the event that the parties agree on a “Single User License” under the Order Form, this In confidential information to the minimum required. means that only one individually named user of an organization shall be entitled to access 9.2 may use the Customer as a reference so long as no contractual details are divulged. We the report. In the event that the parties agree on a “Site License” under the Order Form, this 10. JURISDICTION, GOVERNING LAW, MISCELLANEOUS means that all users within a given geographical location (as specified in the Order Form) 10.1 lace of payment is Hamburg, Germany. P of an organization shall be entitled to access the report. In the event that the parties agree 10.2 ll disputes arising from or in connection with any Contract between the parties shall be A on a “Global Site License”, this means that all worldwide users of an organization shall be resolved through the courts of Hamburg. Governing law is German law. yStats.com GmbH Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

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