South Africa Retail, Home Shopping, E-Commerce Report 2010

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South Africa Retail, Home Shopping, E-Commerce Report 2010

  1. 1. South Africa Retail, Home-Shopping,E-Commerce Report 2010May 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions May 2010Publication Date May 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 59Price €1,950 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  2. 2. South Africa Retail, Home-Shopping, E-Commerce Report 2010Key Findings Covering Retail, Home-Shopping / Direct Selling and B2C E-Commerce • According to estimates, the country‘s retail sales will grow from USD 64 billion in 2009 to USD 106 billion by 2014. • Forecasts don’t see a sharp bounce back of the retail economy in 2010. • Verimark, Homemark and Glomail are among the top mail-order companies in South Africa. • At least 15% of the total Internet users had shopped online, and online sales contributed below 1% of total retail sales in 2009. • Despite the low current online shopping demand, online retail shopping is expected to continue to grow strongly for at least the next decade. Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  3. 3. South Africa Retail, Home-Shopping, E-Commerce Report 2010Table of Contents 1. Economy and Demographics 3. Home-Shopping / Direct Selling • South Africa vs OECD Comparison • Mail-order Sales Trends • Economic Facts • Leading B2C Mail-order Players, by Assortments • Demographic Facts • Direct Selling Players 2. Retail 4. B2C E-Commerce • Retail Sales Trends and Basic Data • Africa Top 10 Internet Countries, by Million of • Retail Sales Trends in Q1 2010 Users, June 2009 • Seasonally adjusted total Retail Trade Sales at • Internet Usage Growth Drivers constant 2008 Prices, monthly, in ZAR million, • Internet Access Technologies in South Africa by 2003-Feb 2010 Usage, in %, 2009 • Retailers and the Recession • Reasons for Accessing the Internet, in %, 2009 • Retail Category Sales Trends • Mobile Internet Trends in Africa • Share of total Retail Sales, by Product Category, • B2C E-Commerce Trends in %, 2009 • B2C E-Commerce Demand • Technical Consumer Goods Market, by Category, • B2C E-Commerce Growth Drivers Q1 - Q4 2009 • B2C E-Commerce Expectations for 2010 • Clothing and Textile Retail • Online Shopping Habits • Distribution Channels and their Major Players • Consumer Research Actions in the Internet before • Largest Retail Companies in South Africa 2010 Buying, in %, 2009 among the biggest Global Retail Companies • Reasons for Buying Online and not Buying Online, • Company News: Shoprite in %, 2009 • Company News: Pick n Pay • Online Payment Methods, in %, 2009 • Company News: Walmart • Online Marketing Trends 2010 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 • Company News: Kulula.com • Company News: PayPal yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  4. 4. South Africa Retail, Home-Shopping, E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions It is estimated that sales of textiles, clothing, footwear and leather goods amounted to USD 12 bil. in 2009, or 19% of the total retail market. Share of total Retail Sales, by Product Category, in %, 2009 Textiles, Clothing, 19% Footwear Electronics 10% % Retails Sales Volume 2009: Home Decor 7% USD 63.6 billion Furniture and 6% Appliances Cosmetics and 4% Toiletries 0% 5% 10% 15% 20% in % Source: Business Monitor International, April 2010 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Clothing retailers in SA see no quick end to a slump that has battered consumer spending for the best part since 2008. Clothing and Textile Retail Clothing retailers in SA see no quick end to a slump that has battered consumer spending for the best part of two years. Truworths and Woolworths last week warned that spending was likely to remain weak. “Management does not currently anticipate Management any marked improvement in consumer spending over the balance of the financial year,” said Truworths, which holds a 20% share of the middle to-upper market range. The higher-income shoppers that form retailer Woolworths “customer heartland”, as CEO Simon Susman put it, were starting to emerge from their shells, but not much. “We dont expect a splurge on spending at all.” Clothing retailers have battled as sales of clothing, footwear and leather goods declined in 12 of the past 24 months, official figures say. What makes a recovery worse is continued joblessness and tight credit controls. “Its very different to what they would have expected coming out of recession,” said Chris Gilmour, a retail analyst at Absa Investments. “The difference this time around is the extent of the chronic unemployment problem is as bad as ever. Second is the very direct and potent effect of the (2007) National Credit Act.” Truworths said pretax profit for the half-year to December rose 10% to R1,27bn. Sales rose 12% to R3,7bn. These numbers were boosted by 38 new stores opened in the 12 months to December. Woolworths, which has a 15% share of the clothing market, said pretax profit fell 23% to R956m, lowered by the sale of the companys financial services arm to Absa bank in October 2008. Clothing and general merchandise sales rose 9.7% to R4,1bn. Truworths, which makes 69% of its sales on credit, said its debtors book grew 11% to R2,8bn year on year. Woolworths debtors book grew by 1.2%. Separately, privately held retailer Edcon, which makes 51% of its sales on credit, on Thursday, 18 February 2010, said sales fell 6.4% in the third quarter compared with the same period a year earlier due to tighter credit restrictions, the introduction of mandatory cellphone registration, and worse sales of ladies wear and home textiles. Source: Business Day SA, 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  5. 5. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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