Scandinavia B2C E-Commerce Report 2010 by yStats.com

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Scandinavia B2C E-Commerce Report 2010 by yStats.com

  1. 1. Scandinavia B2C E-Commerce Report 2010April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010Publication Date April 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 108Covered Countries Sweden, Norway, Finland, DenmarkPrice €2,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  2. 2. Scandinavia B2C E-Commerce Report 2010Key Findings Covering Sweden, Norway, Finland & Denmark • In terms of daily Internet usage, all Scandinavian countries showed a higher penetration than the EU27 average in Q1 2009. • The number of Internet users in Sweden reached 7.3 million in 2009, accounting for 80% of the total population (7.5 million / 82% in 2012). • 86% of Norwegian households had access to the Internet and 78% had a broadband connection in the second quarter of 2009. • B2C E-Commerce accounted for almost 5% of total retail sales in Finland in 2009. • 62% of Danish Internet shoppers bought “Tickets for Events” in the 12 months to April 2009, while 42% ordered “Clothes and Sports Goods”.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  3. 3. Scandinavia B2C E-Commerce Report 2010Table of Contents (1 of 5) - Regional Overview Scandinavia - Regional Overview • Nordic B2C E-Commerce in the Economic Crisis • Frequency of Online Shopping among Scandinavian Countries, 2008 • B2C E-Commerce Sales by Country in Europe, incl. Scandinavian Countries, in GBP billion, • Broadband Subscribers in the OECD Area, incl. 2009 & 2010f Scandinavian Countries, incl. CAGR in %, 1997-June 2008 • Types of Goods and Services bought Online in Europe, incl. Denmark, Sweden, Finland, in %, • Broadband Subscribers per 100 Inhabitants in Q2 2008 the OECD Area, incl. Scandinavian Countries, incl. CAGR in %, 1997-June 2008 • Internet Users in Europe (on average daily or almost every Day Usage), incl. Scandinavian • Broadband Subscribers in the OECD Area, by Countries, in %, Q1 2009 Access Technology, incl. Scandinavian Countries, 2006, 2007 & June 2008 • Households in the EU with Internet and Broadband Access, incl. Scandinavian Countries, • Broadband Penetration and daily Internet Access: in %, Q1 2007-Q1 2009 Sweden, Finland, Denmark vs. EU Comparison, 2008 • Internet Shoppers in Europe by Gender, incl. Scandinavian Countries, ranked by Total, in %, Q1 2009 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  4. 4. Scandinavia B2C E-Commerce Report 2010Table of Contents (2 of 5) - Sweden 1. Trends 5. Users / Shoppers • Internet Usage in Sweden: Broadband, Internet • Development of Internet Users (million) and its Banking, Shopping Percentage of Country Population in Sweden, • B2C E-Commerce in Sweden: Sales and Online 2007-2012f Payments • Share and Number of Persons who use the • B2C E-Commerce in Sweden: Purchased Goods Internet in Sweden, by Gender and Usage, 2009 • B2C E-Commerce in Sweden: Christmas Shopping • Share and Number of Persons who ordered Season 2009 Goods/Services via the Internet in Sweden, 2009 • Broadband & Internet Usage Indicators: Sweden vs. EU, 2004-2008 • Share and Number of Persons who have not ordered Goods/Services over the Internet in Sweden, 2009 • Internet Shoppers in Sweden by Age Groups, 2. Sales compared to the EU27 Average, in %, 2008 • Internet Shoppers in Sweden, compared to the • Development of total Retail & Distance Selling EU27 Average, in %, 2004, 2006, 2008 & 2009 Sales in Sweden, in EUR billion, 2006-2008 • Share and Number of Persons in Sweden who • B2C E-Commerce Sales in Sweden, in GBP billion, have Broadband Access at Home, 2009 2009-2010f • B2C E-Commerce Sales (EUR billion) / Online Shoppers (million) Forecast, Sweden vs. EU Countries, 2014f 3. Shares • B2C E-Commerce Share of total Retail Sales in 6. Players Sweden, in %, 2009 • Leading B2C E-Commerce Players in Sweden; by Assortments • Leading B2C E-Commerce Players in Sweden; by 4. Products Unique Visitors and Audience Reach, February 2010 • Product Categories in Sweden by Gender, Number • Facts about Netonnet.se and Share in %, April 2008-March 2009 • Facts about Cdon.se • Types of Goods and Services bought online in • Facts about Halens.se Sweden, compared to the EU27 Average, in %, Q2 2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  5. 5. Scandinavia B2C E-Commerce Report 2010Table of Contents (3 of 5) - Norway 1. Trends 4. Products • B2C E-Commerce Trends in Norway • Types of Goods/Services bought over the Internet • ICT Usage in Norwegian Households, Q2 2009 by Gender and Age in Norway, Q2 2009 • Households in Norway with Access to different ICT by Income, in NOK thousand, Q2 2009 • Purpose and Nature of Activities on the Internet in Norway, by Gender, last three months to Q2 2009 • Purpose and Nature of Activities on the Internet in Norway, by Age, last three months to Q2 2009 • Broadband & Internet Usage Indicators: Norway vs. EU, 2004-2008 5. Users / Shoppers • Growth in fixed Broadband Access in Norway, Q3 2009 • Development of Internet Users (million) and its • Broadband Subscriptions in Norway by Market, Percentage of Country Population in Norway, Q3 2002-Q3 2009 2007-2012f • Persons in Norway who used the mobile Phone for • Internet and Broadband Access in Norway by different Purposes, by Gender and Age, in %, various Categories, in %, Q2 2009 Q2 2008 • Frequency of Internet Usage in Norway by Gender, Age and Employment, Q2 2009 • Location of Internet Usage in Norway by Gender, Age and Employment, Q2 2009 2. Sales • Development of total Retail and Distance Selling Sales in Norway, in EUR billion, 2006-2008 • B2C E-Commerce Sales in Norway, in GBP billion, 2009-2010f 6. Players 3. Shares • Leading B2C E-Commerce Players in Norway; by Assortments • B2C E-Commerce Share of total Retail Sales in • Leading B2C E-Commerce Players in Norway; by Norway, in %, 2009 Unique Visitors and Audience Reach, February 2010 • Internet Share of total Distance Selling Orders in Norway, in %, 2002-2008 • Facts about Komplett.no yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  6. 6. Scandinavia B2C E-Commerce Report 2010Table of Contents (4 of 5) - Finland 1. Trends 4. Products • Broadband & Internet Usage Indicators: Finland • Types of Goods and Services bought online in vs. EU, 2004-2008 Finland, compared to the EU27 Average, in %, • Mobile Internet Users in Finland, in million, incl. Q2 2008 Share of total Users, in %, 2004-2008 • Online Shopping by Product Category, in % of all • Mobile Content Services Market in Finland: Buyers, Spring 2008 Overview • Mobile Content Services Market in Finland: Revenue, in EUR million, incl. Growth in %, 2004-2014f • Mobile Content Services Market in Finland: Mobile Browsing 5. Users / Shoppers • Mobile Content Services Market Revenue by Services in Finland, in EUR million, 2004-2014f • Development of Internet Users (million) and its • Mobile TV in Finland Percentage of Country Population in Finland, 2007-2012f • Internet Shoppers in Finland by Age Groups, compared to the EU27 Average, in %, 2008 • Internet Shoppers during the past three Months in Finland, in % of the Population aged 16-74 years, 2001-2008 2. Sales • Development of Internet Shoppers in Finland, comp. to the EU27 Average, in %, 2004, 2006, • Development of total Retail and Distance Selling 2008 & 2009 Sales in Finland, in EUR billion, 2007-2008 • B2C E-Commerce Sales in Finland, in GBP billion, 2009-2010f 6. Players • Leading B2C E-Commerce Players in Finland • Leading B2C E-Commerce Players in Finland; by 3. Shares Unique Visitors and Audience Reach, February 2010 • B2C E-Commerce Share of total Retail Sales in • News about Fruugo.fi Finland, in %, 2009 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  7. 7. Scandinavia B2C E-Commerce Report 2010Table of Contents (5 of 5) - Denmark 1. Trends 4. Products • Broadband & Internet Usage Indicators: Denmark • B2C E-Commerce by Product and Region, in % of vs. EU, 2004-2008 Internet Shoppers, April 2009 • B2C E-Commerce in Denmark: General Trends • Types of Goods and Services bought online in • B2C E-Commerce in Denmark: Cross-Border Denmark, compared to the EU27 Average, in %, Q2 2008 • Use of the Internet by Households in Denmark, by Product and Region, in % of Shoppers, April 2009 • Use of the Internet by Households in Denmark, by Product and Age, in % of Shoppers, April 2009 • Use of the Internet by Households in Denmark, by Product and Gender, in % of Shoppers, April 2009 2. Sales 5. Users / Shoppers • Development of total Retail and Distance Selling • Development of Internet Users (million) and its Sales in Denmark, in EUR billion, 2006-2008 Percentage of Country Population in Denmark, 2007-2012f • B2C E-Commerce Sales in Denmark, in GBP billion, 2009-2010f • Internet Shoppers in Denmark by Age Groups, compared to the EU27 Average, in %, 2008 • Internet Shoppers in Denmark, compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009 3. Shares 6. Players • B2C E-Commerce Share of total Retail Sales in • Leading B2C E-Commerce Players in Denmark: by Denmark, in %, 2009 Assortments • Leading B2C E-Commerce Players in Denmark; by Unique Visitors and Audience Reach, February 2010 • News about Expedia.dk • News about Superbest.dk yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  8. 8. Scandinavia B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions In terms of daily Internet usage, all Scandinavian countries showed a higher penetration than the EU27 average (48%) in Q1 2009. Internet Users in Europe (daily or almost every Day Usage), incl. Scandinavian Countries, in %, Q1 2009 Aged 16-24 Aged 16-74 Norway 89 76 Netherlands 90 73 Sweden 87 73 Denmark 88 72 Finland 87 68 UK 83 60 Belgium 77 56 Germany 80 55 France 69 50 Slovakia 78 49 Austria 70 48 EU27 A Average 73 48 Slovenia 82 47 Hungary 74 46 Italy 70 40 Poland 77 39 Spain 68 39 Croatia 73 37 Czech Republic 62 34 Portugal 71 33 Note: The survey covered households containing at least one person aged 16-74, and individuals aged 16-74. The main reference period was the first quarter of 2009.Households were asked about internet access by any member of the household at home. Individuals were asked about frequency of internet use and about activities they had carried out on the internet in the last three months prior to the survey, or in the last twelve months for e-commerce activities, at home or at any other location. Source: Eurostat, December 2009 13 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players The number of Internet users reached 4.4 mil. in 2009, accounting for 80% of the total population in Denmark. Development of Internet Users (million) and its Percentage of Country Population in Denmark, 2007-2012f 12 100% 82% 84% 84% 78% 80% 10 75% 80% Number of Internet Users (million) Perc entage of Country Population 8 60% 6 4,4 4,5 4,6 4,6 4,1 4,3 40% 4 20% 2 0 0% 2007 2008 2009 2010 2011 2012 Number of Internet Users Percentage of Country Population Note: includes home Internet usage Source: eMarketer 101 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  9. 9. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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