Poland B2C E-Commerce Report 2010April 2010                                                                Provided by    ...
Poland B2C E-Commerce Report 2010Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players •	 The	...
Poland B2C E-Commerce Report 2010Table of Contents (1 of 2) 1. Trends                                                4. Pr...
Poland B2C E-Commerce Report 2010Table of Contents (2 of 2) 5. Users/Shoppers (cont.)                                  6. ...
Poland B2C E-Commerce Report 2010Samples                                                                                  ...
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Poland B2C E-Commerce Report 2010 by yStats.com

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Poland B2C E-Commerce Report 2010 by yStats.com

  1. 1. Poland B2C E-Commerce Report 2010April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010Publication Date April 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 65Covered Countries PolandPrice €1,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  2. 2. Poland B2C E-Commerce Report 2010Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • The number of Internet users in Poland reached 18 million in 2009, accounting for 47% of the total population. • Social shopping is a new Internet trend in Poland, combining online shops with social networks for the optimization of sales. • 23% of the total population in Poland bought or ordered goods and services for private use over the Internet in the first quarter of 2009. • In 2009, 40% of Polish Internet retailers said that their online sales had not been affected by the economic crisis. • Euro.com.pl was the leading online shop in terms of unique monthly visitors in Poland (1 million in February 2010).Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  3. 3. Poland B2C E-Commerce Report 2010Table of Contents (1 of 2) 1. Trends 4. Products • Proportion of Internet Users in CEE Countries as • Goods and Services bought by Internet Shoppers % of the Population, 2008 & 2009 over the Internet in Poland, in %, 2007 & 2008 • Poland vs. EU Broadband & Internet Usage • Assortment of Internet Shops in Poland, in %, Indicators, 2004-2008 2008 • B2C E-Commerce in Poland: Sales and Number of • Amount of different Products offered by Internet Stores Shops in Poland, in %, 2008 • B2C E-Commerce in Poland: Economic Crisis • Types of Goods and Services bought Online in • B2C E-Commerce in Poland: Shopping Behavior Poland compared to the EU27 Average, in %, Q2 2008 • B2C E-Commerce in Poland: Social Shopping • Number of Internet Shops in Poland, 2002-2008 • Other Sales Channels Used by Internet Shops in Poland, in %, 2008 • Logistics Companies Used by Internet Shops in Poland, in %, 2008 • Top Online Payment Companies by Internet Shop Use, in %, 2008 • Availability and Popularity of Payment Methods in 5. Users/Shoppers Internet Shops, in %, 2008 • Individuals in EU Countries using the Internet on • Value (in PLN million) and Volume of Internet Average daily or almost every Day, incl. Poland, in Transactions by Cash Cards, 2008 %, Q1 2009 • Percentage of Households in EU Countries with Internet / Broadband Access, incl. Poland, in %, 2. Sales Q1 2007-Q1 2009 • Development of Internet Users (million) and • B2C E-Commerce and total Retail Sales, in PLN Percentage of Country Population (%) in Poland, billion, 2002-2008 2007-2012f • B2C E-Commerce Sales by Country in Europe, incl. • Internet Users in Poland by Net Income, in PLN Poland, in GBP billion, 2009 & 2010f and %, 2004-2008 • Internet Shoppers in EU Countries by Gender, ranked by Total, in %, Q1 2009 • Internet Shoppers in Eastern European Countries, 3. Shares in % of total Internet Users, 2007-2008 • Internet Shoppers in Poland by Age Groups, • B2C E-Commerce Share of total Retail Sales, in %, compared to the EU27 Average, in %, 2008 2004-2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  4. 4. Poland B2C E-Commerce Report 2010Table of Contents (2 of 2) 5. Users/Shoppers (cont.) 6. Players (cont.) • Internet Shoppers in Poland: Internet Shop • Top Computer Internet Shops in Poland by Net vs. Online Auctions, in % of Internet Users, Revenue, Number of Orders, Users, Average Net 2004-2008 Order Value, Net Profit, Number of Employees, • Average Value of Online Transactions in Poland, and Owner, 2008 in PLN, Q2 2008, Q2 2009 • Top Health and Beauty Internet Shops in Poland by • Development of Internet Shoppers in Poland Net Revenue, Number of Orders, Users, Average compared to the EU27 Average, in %, 2004, 2006, Net Order Value, Net Profit, Number of Employees, 2008 & 2009 and Owner, 2008 • Frequency of Shopping on the Internet in Poland, • Top Gifts and Accessories Internet Shops in in %, 2008 Poland by Net Revenue, Number of Orders, Users, • Broadband Subscribers in Poland compared to Average Net Order Value, Net Profit, Number of Germany, USA and the OECD, 2003-June 2008 Employees, and Owner, 2008 • Broadband Subscribers per 100 Inhabitants • Top Clothing Internet Shops in Poland by Net compared to Germany, USA and OECD Average, Revenue, Number of Orders, Users, Average Net 2003-June 2008 Order Value, Net Profit, Number of Employees, and Owner, 2008 • Broadband Subscribers in Poland, by Access Technology compared to OECD Average in %, • Top Children Articles Internet Shops in Poland by June 2008 Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, • Broadband Penetration and daily Internet Access and Owner, 2008 in Poland vs. EU Comparison, in %, 2008 • Top Books and Multimedia Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of 6. Players Employees, and Owner, 2008 • Top Sports and Tourism Internet Shops in • Top 10 Online Shops in Poland; ranked by Net Poland by Net Revenue, Number of Orders, Users, Revenue, in PLN million, 2008 Average Net Order Value, Net Profit, Number of • Top 10 Online Shops in Poland; ranked by Unique Employees, and Owner, 2008 Visitors and Audience Reach, February 2010 • Top Automotive Internet Shops in Poland by Net • Top 10 Online Shops in Poland; ranked by Revenue, Number of Orders, Users, Average Net Number of Orders, in thousand, 2008 Order Value, Net Profit, Number of Employees, and Owner, 2008 • Top 10 Online Shops in Poland; ranked by Number of Monthly Average Users, 2008 • Top Delicatessen Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net • Top Home and Garden Internet Shops in Poland by Order Value, Net Profit, Number of Employees, Net Revenue, Number of Orders, Users, Average and Owner, 2008 Net Order Value, Net Profit, Number of Employees, and Owner, 2008 • Facts about Agito.pl • Top Photo, Consumer Electronics & Home • Facts about Euro.com.pl Appliances Internet Shops in Poland by Net • Facts about Merlin.pl Revenue, Number of Orders, Users, Average Net • Facts about Empik.com Order Value, Net Profit, Number of Employees, • News about Quelle.pl and Owner, 2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  5. 5. Poland B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players 23% of the total population in Poland bought or ordered goods and services for private use over the Internet in the first quarter of 2009. Development of Internet Shoppers in Poland compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009 40 37 32 30 26 23 20 20 18 12 10 5 0 2004 2006 2008 2009 Poland EU27 Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter. Source: Eurostat, March 2009, December 2009 38 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Euro.com.pl was the leading online shop in terms of unique monthly visitors in Poland (1 million in February 2010). Top 10 Online Shops in Poland; ranked by Unique Visitors and Audience Reach, February 2010 Leading B2C E-Commerce Players Leading B2C E-Commerce Players by Unique Visitors by Audience Reach euro.com.pl 1000 euro.com.pl 4,7 merlin.pl 760 merlin.pl 3,5 empik.com 620 empik.com 2,9 komputronik.pl 470 komputronik.pl 2,2 agito.pl 200 agito.pl 0,9 neo24.pl 200 neo24.pl 0,9 elecro.pl 130 elecro.pl 0,6 zadow olenie.pl 71 zadow olenie.pl 0,3 oponeo.pl 53 oponeo.pl 0,3 pixmania.com 47 pixmania.com 0,2 0 200 400 600 800 1000 1200 0 1 2 3 4 5 in thousand in % Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month; Ranking based on company list of previous chart. Selected online players with high traffic may not be included. Source: Google yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  6. 6. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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