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Global Internet and E-Commerce Trends 2010 by yStats.com

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About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

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Global Internet and E-Commerce Trends 2010 by yStats.com

  1. 1. Global Internet and E-Commerce Trends 2010 April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010 Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 251 Covered Countries USA, Canada, Brazil, Argentina, Chile, Colombia, Mexico, Venezuela, UK, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Lithuania, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine, Japan, Azerbaijan, China, Hong Kong, India, Indonesia, Israel, Malaysia, Philippines, Saudi Arabia, South Korea, Taiwan, Thailand, New Zealand, Egypt, South Africa Price €2,950 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  2. 2. Global Internet and E-Commerce Trends 2010Key Findings Covering 51 Countries Worldwide • The older Canadian generation is the fastest growing segment of online users, quickly catching up to the younger generations. • Tax reductions plus the interest among low income consumers about the Internet, is boosting up the Brazilian B2C E-Commerce market. • It is estimated that in several years, online tickets in Russia will account for 25%-30% of total ticket sales. • Factors for online sales growth are Japan‘s broadband Internet, advanced home-delivery and the obsession with mobile phones. • In April 2009, Internet users in Turkey were among the most engaged users in Europe, representing the 7th largest online audience.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  3. 3. Global Internet and E-Commerce Trends 2010Table of Contents (1 of 6) 1. GLOBAL 3. MIDDLE AND SOUTH AMERICA • Internet Users by geographic Regions, in millions, Brazil (Top Country) December 2009 • B2C E-Commerce Trends: Sales and Top Players • World Internet Penetration Rates by geographic Regions, in %, December 2009 • B2C E-Commerce Trends: Christmas Sales 2009 • Breakdown of Internet Users, by Region, in %, December 2009 Argentina 2. NORTH AMERICA • E-Commerce Trends; incl. B2C/C2C E-Commerce USA (Top Country) Sales, in ARS billion, 2008-2010f • 6 Key Trends in Online Retail 2010 • E-Commerce Travel Trends • Online Activities of Senior (65+) Internet Users, June 2009 • Change in Online Sales by Business Model, in %, Q1 2009 vs. Q1 2008 Chile • Website Features which increase the Likelihood to Purchase from that Website, in % of Respondents, • E-Commerce Market Overview 2009 • Internet Usage and E-Commerce Trends • Female Purchase Decisions - the leading Influ- ences, % of Respondents, August 2009 • Channels Offering the best Deals for Online Buyers, in % of Respondents, November 2009 Colombia • Online Book Market Trends • Online Holiday Spending in December 2009 • General E-Commerce Trends • Top Gaming Sites, by Unique Visitors and Change • Internet Usage and E-Commerce vs. 2008, May 2009 • Online Banking and Online Projections Canada • Internet Usage • Internet Access Mexico • Internet Sales • Reasons for going online according to Internet • E-Commerce Development Users, by Age, % of Respondents, June-July 09 • Internet Users and E-Commerce • Top 10 most popular Internet Categories, August- September 2009 • Top Online Video Properties, by Videos Viewed, Home and Work Locations, February 2009 Venezuela • Top Online Video Properties, by Unique Viewers, Home and Work Locations, February 2009 • Internet Usage and Penetration yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  4. 4. Global Internet and E-Commerce Trends 2010Table of Contents (2 of 6) 4. EUROPE Austria (cont.) Regional • Broadband and Narrowband Penetration, by Region, in %, January 2009 • Percentage of Households with Internet Access, in • Broadband & Internet Usage Indicators vs. EU, %, Q1 2007-Q1 2009 2004-2008 • Percentage of Households with Broadband Connections, in %, Q1 2007-Q1 2009 • Individuals using the Internet on average daily or Belgium almost every Day, in %, Q1 2009 • Internet Shoppers by Gender, ranked by Total, in • B2C E-Commerce: General Trends %, Q1 2009 • B2C E-Commerce: Internet Sales and Webshop • Share of Internet Shoppers in Europe, 2004, 2006, Numbers 2008 & 2009 • B2C E-Commerce: Industry and Future • Internet Users in CEE Countries, as % of the Perspectives Population, 2008 & 2009 • Average Amount spent per Online Purchase, in %, • Scandinavian B2C E-Commerce in the Economic 2007 & 2008 Crisis • Delivery Methods used in B2C E-commerce, in %, 2008 UK (Top Country) • Preferred Payment Methods of Internet Pure Players, in %, 2008 • Top 2010 Online Marketing Trends for UK & Europe • Number and Growth (in %) of Online Shops, • Internet Usage by Individuals and Households 2007-2009 • Internet Connectivity • Internet Pure Players vs. Multi-Channel Players, • Internet Access by Age Groups, in %, Q1 2009 in %, 2007-2008 • Usage of Fixed and Mobile Phone, PC, Internet and • Broadband & Internet Usage Indicators vs. EU, Broadband, 2002-2009 2004-2008 • Comparison Sites • Top 10 Gaining Site Categories by Number of Unique Visitors, December 2008 vs. November Bulgaria 2008 • Online Shopping Market Development Overview • Internet Usage and B2C E-Commerce • Online Shopping Behavior of Consumers • Online Travel Sector • Broadband Regional Penetration and Speed Czech Republic • Broadband & Internet Usage Indicators vs. EU, in %, 2004-2008 • Broadband & Internet Usage Indicators vs. EU, 2004-2008 Austria • B2C E-Commerce: Product Categories and Online Shops • General B2C E-Commerce Trends • B2C E-Commerce: Product Information and Reasons for Online Shopping • Households with Computer, Internet and Broadband; Persons with Computer and Internet, • B2C E-Commerce: Delivery Costs and Products 2002-2009 • B2C E-Commerce: Factors and Payment Methods • Reasons for People’s Internet Usage, by Age, in % • Sources of Information about Products, in %, 2008 of Internet Users, January-April 2009 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  5. 5. Global Internet and E-Commerce Trends 2010Table of Contents (3 of 6) Denmark Hungary • Broadband & Internet Usage Indicators vs. EU, • Broadband & Internet Usage Indicators vs. EU, 2004-2008 2004-2008 • B2C E-Commerce: General Trends • B2C E-Commerce: General Trends • B2C E-Commerce: Cross-Boarder • B2C E-Commerce: Online Spending and Price Comparison Sites • B2C E-Commerce: Reasons to buy Online and Estonia Payment Methods • Payment Methods used for Purchases made at • Internet Penetration and B2C E-Commerce Online Stores, in %, 2008 • Broadband Market Overview • Delivery Methods used for Purchases made at Online Stores, in %, 2008 Finland • Broadband & Internet Usage Indicators vs. EU, Ireland 2004-2008 • Internet and Telecommunication Trends • Cross-Boarder B2C E-Commerce France • Broadband & Internet Usage Indicators vs. EU, Italy 2004-2008 • B2C E-Commerce Usage Trends, Q3 2009 • ICT and E-Commerce Industry • B2C E-Commerce Value and Growth Trends, • B2C E-Commerce Trends Q2 2009 • B2C E-Commerce Drivers • Basket Size in the E-Commerce Market, in EUR per • Principal Payment System Adopted by Internet Order, Q2/2006-Q2/2009 Shops, in %, 2009 • Couriers used by Internet Shops, in %, 2009 Germany • Broadband & Internet usage Indicators vs. EU, in %, 2004-2008 • Broadband & Internet Usage Indicators vs. EU, 2004-2008 Lithuania • Reasons for Internet Access, in % of Internet Users, 2009 • B2C E-Commerce Trends • General Trends in B2C E-Commerce • B2C E-Commerce of Clothing and Fashion • Growth Potential of the various Online Consumer Types, 2009 Macedonia • Value and Number of Online Purchases and Average Spending per Online Purchase, 2007-2008 • B2C E-Commerce Trends yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  6. 6. Global Internet and E-Commerce Trends 2010Table of Contents (4 of 6) Netherlands Portugal • B2C E-Commerce: General Trends • General B2C E-Commerce Trends • B2C E-Commerce: Sales • Internet Usage Trends • B2C E-Commerce: Delivery • Broadband & Internet Usage Indicators vs. EU, • B2C E-Commerce: Online Shoppers 2004-2008 • Broadband & Internet Usage Indicators vs. EU, in %, 2004-2008 Romania Norway • B2C E-Commerce Trends • Online Shopping Trends • B2C E-Commerce Trends • ICT Usage in Households, Q2 2009 Russia • Households with Access to different ICT by Income, in NOK thousand, Q2 2009 • Internet and Mobile User Trends • Purpose and Nature of Activities on the Internet, • B2C E-Commerce Trends: Market Development by Gender, last three months to Q2 2009 • B2C E-Commerce Trends: Online Sales • Purpose and Nature of Activities on the Internet, • B2C E-Commerce Trends: Growth by Age, last three months to Q2 2009 • Broadband Market Value, in USD million and • Broadband & Internet Usage Indicators vs. EU, Wireless Access Share, in %, 2007-2012f 2004-2008 • Growth in fixed Broadband Access, Q3 2009 • Broadband Subscriptions by Market, Slovakia Q3 2002-Q3 2009 • Broadband & Internet Usage Indicators vs. EU, 2004-2008 Poland • Online Shopping Trends • Broadband & Internet Usage Indicators vs. EU, Spain 2004-2008 • B2C E-Commerce: Sales and Number of Stores • Internet Usage and Internet Shopping Habits, • B2C E-Commerce: Economic Crisis 2008 • B2C E-Commerce: Shopping Behavior • Internet Penetration, by Regions, in %, 2009 • B2C E-Commerce: Social Shopping • Internet Access, by Devices, in %, 2008 • Number of Internet Shops, 2002-2008 • Site Categories by Percentage of Usage, 2009 • Other Sales Channels Used by Internet Shops, • B2C E-Commerce Growth, Q2 2009 in %, 2008 • B2C E-Commerce and Internet Shopper Profile, • Logistics Companies Used by Internet Shops, 2008 in %, 2008 • Preferred Online Shopping Sites, in %, 2008 • Top Online Payment Companies by Internet Shop • Payment Forms in Online Shopping, in %, 2008 Use, in %, 2008 • Broadband & Internet Usage Indicators vs. EU, • Availability and Popularity of Payment Methods in in %, 2004-2008 Internet Shops, in %, 2008 • Value (in PLN million) and Volume of Internet Transactions by Cash Cards, 2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  7. 7. Global Internet and E-Commerce Trends 2010Table of Contents (5 of 6) Sweden 5. ASIA • Internet Usage: Broadband, Internet Banking, Regional Shopping • B2C E-Commerce: Sales and Online Payments • Asia Pacific Region and Individual Country Growth by unique Visitors, Sep. 2008-Sep. 2009 • B2C E-Commerce: Purchased Goods • B2C E-Commerce: Christmas Shopping Season 2009 Japan (Top Country) • Broadband & Internet Usage Indicators vs. EU, 2004-2008 • E-Commerce Trends: Sales and Products • E-Commerce Trends: Online Supermarkets Switzerland • E-Commerce Trends and Outlook for M-Commerce Potentials • B2C E-Commerce Trends • Trends in the PC-based Internet Business and in the mobile Internet Business • Trends in the CNS-based Internet Business and in Turkey the IPTV-based Internet Business • Total Internet Users by Country; Europe, Age 15+, Azerbaijan Home & Work Locations, April 2009 • Development of the B2C E-Commerce Market, • E-Commerce Trends incl. Purchases with local Credit Cards • Trends of the B2C E-Commerce Market: General Overview China • Top 15 Online Properties, by total Unique Visitors, September 2009; Top 10 Online Activities, by % • Top 10 Countries by Internet Users (in millions), Share, May 2009 incl. China, 2008-2013f • Top 10 Social Networking Sites, ranked by total • Internet Market Trends Unique Visitors (thousand), September 2009 • Online Shopping Market Trends • Transaction Size of the Online Shopping Market, in RMB billion, 2007-2012f Ukraine • Online Travel Reservation Market Size Trends, in RMB million, Q3 2008-Q3 2009 • Internet Users and Broadband Penetration Rate in • Online Games Market Size Trends, in RMB billion, major CIS Countries, in %, Q1 2009 Q3 2007-Q3 2009 • Internet Audience Trends, including Regional • Online Gaming Trends Aspects • E-Commerce & M-Commerce Spending Trends • Internet Usage, Access and Demographic Trends • Share of Internet Users who bought in an Online Shop at least once / who are aware of Online Hong Kong Shopping, Eastern Europe, in %, 2008 • General B2C E-Commerce Trends yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  8. 8. Global Internet and E-Commerce Trends 2010Table of Contents (6 of 6) India South Korea • E-Commerce Trends: General Overview • Top Search and Internet Properties, April 2009 • E-Commerce Trends: Shoppers and Online • Current Trends in Online Shopping Purchases • Influence of Customers’ Reviews on Online • E-Commerce Trends: Top 5 Hubs Shopping • E-Commerce Trends: Handicrafts • Online Offers for young People Taiwan • B2C E-Commerce Trends; incl. Sales, in USD Indonesia billion, 2009 • General B2C E-Commerce Trends Thailand • B2C E-Commerce Trends, incl. Sales in THB billion, Israel 2008-2009 • B2C E-Commerce Trends, incl. Sales Growth and • General B2C E-Commerce Trends Major Players • Internet Usage • Cross-Boarder B2C E-Commerce 6. OCEANIA / AUSTRALIA Malaysia New Zealand • General B2C E-Commerce Trends • General B2C E-Commerce Trends • B2C E-Commerce Sales, in USD billion, 2009 • Online Shopping Trends Philippines 7. AFRICA • E-Commerce Trends Egypt Saudi Arabia • Internet and E-Commerce Trends • E-Commerce Trends South Africa • E-Commerce Transactions in the Middle East • E-Commerce Growth in the Middle East • Online Shopping Trends • B2C E-Commerce Spending, 2008 • Retail and B2C E-Commerce Trends • Broadband Penetration in the Middle East • General B2C E-Commerce Trends yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  9. 9. Global Internet and E-Commerce Trends 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Tax reductions plus the interest among low income consumers about the Internet, is boosting up the Brazilian B2C E-Commerce market. Brazil: B2C E-Commerce Trends: Christmas Sales 2009 The reduction of taxes over industrialized products (IPI) of refrigerators, ovens and laundry machines, plus the interest of the low income consumers upon the Internet is boosting up the Internet, Brazilian e-commerce this Christmas. Large retailers are forecasting growth of 80% in sales from 2008. The consultant e-bit, estimates an increase of 30% in online sales from 15th November to the Christmas, totaling R$1 630bil i th period. E t R$1.630bil in the i d Extra.com.br i expecting growth b is ti th rate of 50% in earnings during Christmas, as commented by Caio Mattar, president Grupo Pao de Acucar. Vicente Criscio, market expert, believes that 2009 is ending up with a total of 17mil online consumers, 40% of them from the low income classes. classes In addition to the Internet fever, sales will be higher thanks to the new payment terms set up by large retailers, reaching up to 18 months without taxes. Fabio Bonfa e commerce director Wal Mart estimates that Bonfa, e-commerce Mart, sales are going to be five times higher this Christmas. Casas Bahia hopes ending up 2009 with 20% increase in online sales, which already represent 2% of turnover. Other large online retailer, Magazine Luiza forecasted growth rate of 80% in sales in the comparison with 2008 2008. Source: O Estado de Sao Paulo, Dezember 2009 38 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions In April 2009, Internet users in Turkey were among the most engaged users in Europe, representing the 7th largest online audience. Turkey: Total Internet Users by Country; Europe, Age 15+, Home & Work Locations, April 2009 Country Total unique Visitors Average hours per Visitor Average pages per Visitor Germany 40,000 40 000 22 2,601 2 601 United Kingdom 36,820 29 2,482 France 36,348 28 2,971 Russia 31,303 15 2,228 Italy 21,230 19 1,790 Spain 18,636 25 2,398 Turkey 17,762 32 3,044 Netherlands 12,009 25 2,712 Sweden 5,671 25 2,712 Belgium 5,470 19 2,032 Switzerland 4,439 20 2,011 Austria 4,403 14 1,562 Portugal 3,774 19 1,725 Denmark 3,429 18 1,890 Finland 3,174 26 2,777 Norway 3,007 21 1,921 Ireland 1,749 17 1,641 Note: Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449 Source: comScore World Metrix, April 2009 186 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  10. 10. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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