Eastern Europe B2C E-Commerce Report 2010April 2010                                                                Provide...
Eastern Europe B2C E-Commerce Report 2010Key Findings Covering Russia, Poland, Ukraine, Czech Republic & Hungary •   It is...
Eastern Europe B2C E-Commerce Report 2010Table of Contents (1 of 6) - Russia 1. Trends                                    ...
Eastern Europe B2C E-Commerce Report 2010Table of Contents (2 of 6) - Poland 1. Trends                                    ...
Eastern Europe B2C E-Commerce Report 2010Table of Contents (3 of 6) - Poland (cont.) 5. Users/Shoppers (cont.)            ...
Eastern Europe B2C E-Commerce Report 2010Table of Contents (4 of 6) - Ukraine 1. Trends                                   ...
Eastern Europe B2C E-Commerce Report 2010Table of Contents (5 of 6) - Czech Republic 1. Trends                            ...
Eastern Europe B2C E-Commerce Report 2010Table of Contents (6 of 6) - Hungary 1. Trends                                   ...
Eastern Europe B2C E-Commerce Report 2010Samples                                                                          ...
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Eastern Europe B2C E-Commerce Report 2010 by yStats.com

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Eastern Europe B2C E-Commerce Report 2010 by yStats.com

  1. 1. Eastern Europe B2C E-Commerce Report 2010April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010Publication Date April 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 174Covered Countries Russia, Poland, Ukraine, Czech Republic, HungaryPrice €3,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  2. 2. Eastern Europe B2C E-Commerce Report 2010Key Findings Covering Russia, Poland, Ukraine, Czech Republic & Hungary • It is estimated that in several years, online tickets in Russia will account for 25%-30% of total ticket sales. • In 2009, 40% of Polish Internet retailers said that their online sales had not been affected by the economic crisis. • 4% of the Ukrainian population had broadband access in 2009, less than Russia which had a share of 7%. • The number of Internet users in the Czech Republic reached 5.7 million in 2009, accounting for 56% of the total population. • Although there are not many online shoppers in Hungary, many use the Internet as the main source of product information.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  3. 3. Eastern Europe B2C E-Commerce Report 2010Table of Contents (1 of 6) - Russia 1. Trends 4. Products • Proportion of Internet Users Aged 15 and over in • The Online Book Market in Russia CEE Countries as % of the Population, 2008 & • Distribution of Internet Users Purchase Preference 2009 by Product Category in Russia, in %, 2007 • Internet and Mobile User Trends in Russia • B2C E-Commerce Trends in Russia: Market Development • B2C E-Commerce Trends in Russia: Online Sales • B2C E-Commerce Trends in Russia: Growth 5. Users / Shoppers • Broadband Market Value in Russia, in USD million and Wireless Access Share, in %, 2007-2012f • Development of Internet Users (million) and its Share of Country Population in Russia, 2008-2013f • Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f • Online Buyers in Eastern European Countries incl. Russia, in % of total Internet Users, 2007-2008 2. Sales • B2C E-Commerce Sales (2007-2009), Distance 6. Players Selling (2007-2008) and Retail Sales (2006-2009) in Russia, in EUR billion • Leading B2C E-Commerce Players in Russia; by Assortments • E-Commerce Sales by B2C, B2B and B2G, in RUB billion and % B2C growth, 2006-2008 • Leading B2C E-Commerce Players in Russia; by Unique Visitors and Audience Reach, February 2010 • Facts about Ozon.ru • Facts about MVideo.ru 3. Shares • Facts about 003.ru • Facts about Quelle.ru • B2C E-Commerce Share of Total Retail and • News about X5 Retail Group Distance Selling in Russia, 2007-2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  4. 4. Eastern Europe B2C E-Commerce Report 2010Table of Contents (2 of 6) - Poland 1. Trends 4. Products • Proportion of Internet Users in CEE Countries as • Goods and Services bought by Internet Shoppers % of the Population, 2008 & 2009 over the Internet in Poland, in %, 2007 & 2008 • Poland vs. EU Broadband & Internet Usage • Assortment of Internet Shops in Poland, in %, Indicators, 2004-2008 2008 • B2C E-Commerce in Poland: Sales and Number of • Amount of different Products offered by Internet Stores Shops in Poland, in %, 2008 • B2C E-Commerce in Poland: Economic Crisis • Types of Goods and Services bought Online in • B2C E-Commerce in Poland: Shopping Behavior Poland compared to the EU27 Average, in %, Q2 2008 • B2C E-Commerce in Poland: Social Shopping • Number of Internet Shops in Poland, 2002-2008 • Other Sales Channels Used by Internet Shops in Poland, in %, 2008 • Logistics Companies Used by Internet Shops in Poland, in %, 2008 • Top Online Payment Companies by Internet Shop Use, in %, 2008 • Availability and Popularity of Payment Methods in 5. Users/Shoppers Internet Shops, in %, 2008 • Individuals in EU Countries using the Internet on • Value (in PLN million) and Volume of Internet Average daily or almost every Day, incl. Poland, in Transactions by Cash Cards, 2008 %, Q1 2009 • Percentage of Households in EU Countries with Internet / Broadband Access, incl. Poland, in %, Q1 2007-Q1 2009 2. Sales • Development of Internet Users (million) and Percentage of Country Population (%) in Poland, • B2C E-Commerce and total Retail Sales, in PLN 2007-2012f billion, 2002-2008 • Internet Users in Poland by Net Income, in PLN • B2C E-Commerce Sales by Country in Europe, incl. and %, 2004-2008 Poland, in GBP billion, 2009 & 2010f • Internet Shoppers in EU Countries by Gender, ranked by Total, in %, Q1 2009 • Internet Shoppers in Eastern European Countries, in % of total Internet Users, 2007-2008 • Internet Shoppers in Poland by Age Groups, compared to the EU27 Average, in %, 2008 3. Shares • B2C E-Commerce Share of total Retail Sales, in %, 2004-2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  5. 5. Eastern Europe B2C E-Commerce Report 2010Table of Contents (3 of 6) - Poland (cont.) 5. Users/Shoppers (cont.) 6. Players (cont.) • Internet Shoppers in Poland: Internet Shop • Top Computer Internet Shops in Poland by Net vs. Online Auctions, in % of Internet Users, Revenue, Number of Orders, Users, Average Net 2004-2008 Order Value, Net Profit, Number of Employees, • Average Value of Online Transactions in Poland, and Owner, 2008 in PLN, Q2 2008, Q2 2009 • Top Health and Beauty Internet Shops in Poland by • Development of Internet Shoppers in Poland Net Revenue, Number of Orders, Users, Average compared to the EU27 Average, in %, 2004, 2006, Net Order Value, Net Profit, Number of Employees, 2008 & 2009 and Owner, 2008 • Frequency of Shopping on the Internet in Poland, • Top Gifts and Accessories Internet Shops in in %, 2008 Poland by Net Revenue, Number of Orders, Users, • Broadband Subscribers in Poland compared to Average Net Order Value, Net Profit, Number of Germany, USA and the OECD, 2003-June 2008 Employees, and Owner, 2008 • Broadband Subscribers per 100 Inhabitants • Top Clothing Internet Shops in Poland by Net compared to Germany, USA and OECD Average, Revenue, Number of Orders, Users, Average Net 2003-June 2008 Order Value, Net Profit, Number of Employees, and Owner, 2008 • Broadband Subscribers in Poland, by Access Technology compared to OECD Average in %, • Top Children Articles Internet Shops in Poland by June 2008 Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, • Broadband Penetration and daily Internet Access and Owner, 2008 in Poland vs. EU Comparison, in %, 2008 • Top Books and Multimedia Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of 6. Players Employees, and Owner, 2008 • Top Sports and Tourism Internet Shops in • Top 10 Online Shops in Poland; ranked by Net Poland by Net Revenue, Number of Orders, Users, Revenue, in PLN million, 2008 Average Net Order Value, Net Profit, Number of • Top 10 Online Shops in Poland; ranked by Unique Employees, and Owner, 2008 Visitors and Audience Reach, February 2010 • Top Automotive Internet Shops in Poland by Net • Top 10 Online Shops in Poland; ranked by Revenue, Number of Orders, Users, Average Net Number of Orders, in thousand, 2008 Order Value, Net Profit, Number of Employees, and Owner, 2008 • Top 10 Online Shops in Poland; ranked by Number of Monthly Average Users, 2008 • Top Delicatessen Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net • Top Home and Garden Internet Shops in Poland by Order Value, Net Profit, Number of Employees, Net Revenue, Number of Orders, Users, Average and Owner, 2008 Net Order Value, Net Profit, Number of Employees, and Owner, 2008 • Facts about Agito.pl • Top Photo, Consumer Electronics & Home • Facts about Euro.com.pl Appliances Internet Shops in Poland by Net • Facts about Merlin.pl Revenue, Number of Orders, Users, Average Net • Facts about Empik.com Order Value, Net Profit, Number of Employees, • News about Quelle.pl and Owner, 2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  6. 6. Eastern Europe B2C E-Commerce Report 2010Table of Contents (4 of 6) - Ukraine 1. Trends 3. Shares • Proportion of Internet Users in Ukraine and CEE • B2C E-Commerce Share of total Retail Sales, Countries, in % of the population, 2008-2009 in %, 2008 • Internet Users and Broadband Penetration Rate in • Distance Selling Channels in Ukraine, compared Ukraine and major CIS Countries, in %, Q1 2009 to the EMOTA Average, in %, 2008 • Internet Audience Trends in Ukraine, including Regional Aspects • Internet Usage, Access and Demographic Trends in Ukraine • Share of Internet Users who bought in an Online 4. Products Shop at least once / who are aware of Online Shopping, Ukraine and Eastern Europe, in %, 2008 • Top Online Searches by Product Category in • Mobile Trends in Ukraine, including Usage and Ukraine, 2007 Mobile Devices Sales • Mobile Communication Trends in Ukraine, including Regional and Demographic Aspects • Mobile Communication Trends in Ukraine, including Fixed and Mobile Comparison 5. Users / Shoppers • Development of Internet Users and its Percentage of Country Population in Ukraine, 2004-2008 • Internet Shoppers in Eastern European Countries including Ukraine, in % of total Internet Users, 2007-2008 2. Sales 6. Players • B2C E-Commerce (2008) and total Retail Sales in • Leading B2C E-Commerce Players in Ukraine; by Ukraine, in UAH billion, 2006-2008 Assortments • Leading B2C E-Commerce Players in Ukraine; by Unique Visitors and Audience Reach, February 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  7. 7. Eastern Europe B2C E-Commerce Report 2010Table of Contents (5 of 6) - Czech Republic 1. Trends 5. Users / Shoppers (cont.) • Proportion of Internet Users in CEE Countries, • Internet Shoppers in EU Countries by Gender, as % of the population, 2008 & 2009 ranked by Total, in %, Q1 2009 • Internet Usage Indicators: Czech Republic vs. EU, • Internet Shoppers in the Czech Republic by Age 2004-2008 Groups, compared to the EU27 Average, in %, • B2C E-Commerce in the Czech Republic: Product 2008 Categories and Online Shops • Internet Shoppers in Eastern European Countries, • B2C E-Commerce in the Czech Republic: Product in % of total Internet Users, 2007-2008 Information and Reasons for Online Shopping • Development of Internet Shoppers compared to • B2C E-Commerce in the Czech Republic: Delivery the EU27 Average, in %, 2004, 2006, 2008 & 2009 Costs and Products • Development of Internet Shoppers (millions) and • B2C E-Commerce in the Czech Republic: Factors its Share of Country Population (in %) in the Czech and Payment Methods Republic, 2005-2009 • Sources of Information about Products in the • Internet Shoppers vs. Non-Internet Shoppers in Czech Republic, in %, 2008 the Czech Republic, by Age and Gender, in %, 2008 2. Sales • Broadband Subscribers in the Czech Republic, compared to Germany, USA and the OECD, • B2C E-Commerce and total Retail Sales in the 2003-June 2008 Czech Republic, in CZK billion, 2006-2009 • Broadband Subscribers per 100 Inhabitants in the Czech Republic, comp. to Germany, USA and OECD 3. Shares Average, 2003-June 2008 • Broadband Subscribers by Access Technology in • B2C E-Commerce Share of total Retail Sales in the Czech Republic, compared to the OECD the Czech Republic, in %, 2006-2009 Average in %, June 2008 • Broadband Penetration and daily Internet Access in 4. Products the Czech Republic vs. EU comparison, 2008 • Most Popular Products bought in Online Shops in 6. Players the Czech Republic, in %, 2007 & 2008 • Types of Goods ordered over the Internet in the • Awareness of Online Shops in the Czech Republic, Czech Republic, in % of Individuals Age 16+, in %, 2008 Q2 2009 • Awareness of Online Auctions in the Czech • Types of Goods and Services bought online in the Republic, in %, 2008 Czech Republic compared to the EU27 Average, in %, Q2 2008 • Leading B2C E-Commerce Players in the Czech Republic; by Unique Visitors and Audience Reach, 5. Users / Shoppers Feb. 2010 • Facts about Alza.cz • Individuals in EU Countries using the Internet on • Facts about Kasa.cz Average daily or almost every Day, incl. Czech • Facts about Mall.cz Republic, in %, Q1 2009 • Facts about Aukro.cz • Percentage of Households in EU Countries with Internet / Broadband Access, incl. Czech Republic, • Facts about Ebay.cz in %, Q1 2007-Q1 2009 • News about Quelle.cz • Development of Internet Users (millions) and its • News about T-Mobile.cz Share of Country Population (in %) in the Czech Republic, 2005-2009 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  8. 8. Eastern Europe B2C E-Commerce Report 2010Table of Contents (6 of 6) - Hungary 1. Trends 5. Users / Shoppers • Proportion of Internet Users in CEE Countries, • Individuals in Europe using the Internet on as % of the population, 2008-2009 average daily or almost every Day, including • Broadband & Internet Usage Indicators: Hungary Hungary, in %, Q1 2009 vs. EU, 2004-2008 • Percentage of Households in the EU with Internet • B2C E-Commerce in Hungary: General Trends Access / Broadband Connections, including Hungary, in %, Q1 2007-Q1 2009 • B2C E-Commerce in Hungary: Online Spending and Price Comparison Sites • Development of Internet Users and its Percentage of Country Population in Hungary, 2000 & 2009 • B2C E-Commerce in Hungary: Reasons to buy Online and Payment Methods • Internet Shoppers in Europe by Gender, ranked by Total, in %, Q1 2009 • Payment Methods used for Purchases made at Hungarian Online Stores, in %, 2008 • Internet Shoppers in Hungary by Age Groups, compared to the EU27 Average, in %, 2008 • Delivery Methods used for Purchases made at Hungarian Online Stores, in %, 2008 • Development of Internet Shoppers in Hungary, compared to EU27 Average, in %, 2004, 2006, • Mobile Internet Trends in Hungary 2008, 2009 • Internet Shoppers in Eastern European Countries, in % of total Internet Users, 2007-2008 • Broadband Subscribers in Hungary, compared to 2. Sales Germany, USA and the OECD, 2003-June 2008 • Broadband Subscribers per 100 Inhabitants in • B2C E-Commerce and total Retail Sales in Hungary, Germany, USA and OECD Average, Hungary, in HUF billion, 2005-2008 2003-June 2008 • Broadband Subscribers in Hungary, by Access Technology, compared to the OECD Average in %, June 2008 • Broadband Penetration and daily Internet Access 3. Shares in EU Comparison, 2008 • B2C E-Commerce Share of total Retail Sales in Hungary, in %, 2005-2008 6. Players • Distance Selling Channels in Hungary, compared to the EMOTA Average, in %, 2008 • Leading B2C E-Commerce Players in Hungary; by Assortments • Leading B2C E-Commerce Players in Hungary; by Unique Visitors and Audience Reach, February 4. Products 2010 • Facts about Bookline.hu • Types of Goods and Services bought online in • Facts about Groby.hu Hungary, compared to the EU27 Average, in %, • Facts about Ebolt.hu Q2 2008 • Facts about Vatera.hu • Facts about Teszvesz.hu yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  9. 9. Eastern Europe B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players The number of Internet users in the Czech Republic reached 5.7 million in 2009, accounting for 56% of the total population. Development of Internet Users (millions) and its Share of Country Population (in %) in the Czech Republic, 2005-2009 10 70% 9 54% 56% 60% 8 Number of Internet Users (million) opulation 7 45% 50% 41% Percenta of Country Po 6 5,5 5,7 40% 32% 5 4,6 4,2 30% 4 age 3,3 r 3 20% 2 10% 1 0 0% 2005 2006 2007 2008 2009 Number of Internet Users Percentage of Country Population g y p Source: Czech Statistical Office, 2009 122 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Bookline.hu is a Hungarian online shop that sells books and accounted for sales of HUF 2.4 billion in Q3 2009. Facts about Bookline.hu Name of Company Bookline Homepage www.bookline.hu Shareholder/Owner Central European Media & Publishing Vertical Integration Retailer Business Model Product Range Shop / Target Group Shop Product Range Books • 2009 third quarter net revenues of 2.4 billion forint reached a 12.6% increase over the same period the previous year • Bookline.hu sustained after-tax losses of HUF 178m (EUR 671,918) in the Revenue/Financials first three quarters of 2009, compared to after-tax losses of HUF 134m in Q1-Q3 of 2008 as expenses related to financial transactions more than tripled to HUF 24m during the period, the company revealed in its Q1-Q3 unaudited report compiled according to Hungarian Accounting Standards. • Bookline.hu was founded in 2001. Others • Nearly 408,000 people were registered in September 2009. Source: Trade Press, Company Research 169 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  10. 10. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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