Mobile Advertising in India

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Indian Advertising Market is Rs. 25,000 Cr

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Mobile Advertising in India

  1. 1. Indian Advertising market<br />25,000 Cr<br />
  2. 2. New Media Ad is about just 1% of total Advert market.<br />Madan MOHAN | +919650372626<br />
  3. 3. Advert is OK<br />But why mobile advert<br />Madan MOHAN | +919650372626<br />
  4. 4. M Advert is important because<br />It is very similar to TV(audio-visual) advert with the added capacity to overcome time and space barrier.<br />It is highly interactive and inter-connective<br />Madan MOHAN | +919650372626<br />
  5. 5. Quality M Advert depends on the following direct factors<br /><ul><li>Access to 3G ( better bandwidth)
  6. 6. Handset price and availability
  7. 7. 3G tariff
  8. 8. Ease of usage
  9. 9. Agency understanding
  10. 10. Advertiser understanding
  11. 11. kind of Ad inventory
  12. 12. Advert term (banner, tag, game)
  13. 13. Publisher (operator) is going to play a major role (data mining)
  14. 14. Receptiveness and adoption of mobile as advert tool by subscribers
  15. 15. Mobile subscribers demography.</li></ul>Madan MOHAN | +919650372626<br />
  16. 16. Quality M Advert depends on the following indirect factors<br />Economy growth rate<br />Change in consumption pattern<br />Change of priority in social message dissemination by Govt.<br />Rural India needs to be addressed differently<br />Product/service innovation (telecom Space)<br />Other Govt. Regulation (lottery AD)<br />Madan MOHAN | +919650372626<br />
  17. 17. Not in a judgmental mode<br /><ul><li>Not discussing future forecast
  18. 18. Only drawing a corollary from the past as to what had happened to similar type of advert channels</li></ul>Madan MOHAN | +919650372626<br />
  19. 19. M Advert has substantial potential<br />A good assumption<br />Madan MOHAN | +919650372626<br />
  20. 20. One needs to consider qualitative shift in AD content<br /> Incidentally there had been also a huge qualitative shift in AD inventory for TV, Print and Radio with change of time from 2000 to 2009<br />Madan MOHAN | +919650372626<br />
  21. 21. Television<br />Cellular phone and Social advert spending huge<br />Categories<br />Madan MOHAN | +919650372626<br />
  22. 22. Television<br />Airtel and Voda top AD spender<br />Brands<br />Madan MOHAN | +919650372626<br />
  23. 23. Print<br />Govt. spending in print is highest<br />Categories<br />Madan MOHAN | +919650372626<br />
  24. 24. Print<br />Education, IT, Consumer’s Right most visible<br />Brands<br />Madan MOHAN | +919650372626<br />
  25. 25. Radio<br />Social Advert hugely popular<br />Categories<br />Madan MOHAN | +919650372626<br />

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