PORT MAGAZINE

Quarterly men’s magazine.
Launched in 2011.
Articles from professionals, not just celebrities.
For readers ...
“

It seems very important to us to try and do things
differently… but not just for the sake of being
different. The point...
AUDIENCE

Male readers who feel that modern mens’
magazines focus too heavily on celebrity, style,
business, and sex.
ADVERTISING TAKES BACKSEAT

• Advertising never influences editorial
• Adverts are rare
• The magazine prides itself on be...
LONGER, UNBROKEN ARTICLES
DETAILS ARE CENTRAL.
DIFFERENT TOPICS
DIFFERENT PLATFORMS

Print

iPad
Podcast

iPhone
Vimeo
http://vimeo.com/portmagazine
Website
http://www.port-magazine.com/
FINANCIAL

• High price point - $13/£6
• Subscription is still expensive - £20
• Advertising has no power
• Lots of partne...
“

The issue is not about whether we’re going to be
reading off of paper or whether we’ll be reading off
backlit screens o...
PORT MAGAZINE STUDY
PORT MAGAZINE STUDY
PORT MAGAZINE STUDY
PORT MAGAZINE STUDY
PORT MAGAZINE STUDY
PORT MAGAZINE STUDY
PORT MAGAZINE STUDY
PORT MAGAZINE STUDY
Upcoming SlideShare
Loading in …5
×

PORT MAGAZINE STUDY

710 views

Published on

Analysis of port magazine. I did the research with a classmate and designed the slides.

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
710
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PORT MAGAZINE STUDY

  1. 1. PORT MAGAZINE Quarterly men’s magazine. Launched in 2011. Articles from professionals, not just celebrities. For readers who think the quality of modern men’s magazines is falling.
  2. 2. “ It seems very important to us to try and do things differently… but not just for the sake of being different. The point is, it’s not just famous people who are interesting. The great thing about being an independent publisher is that we can decide who goes on the cover.”
  3. 3. AUDIENCE Male readers who feel that modern mens’ magazines focus too heavily on celebrity, style, business, and sex.
  4. 4. ADVERTISING TAKES BACKSEAT • Advertising never influences editorial • Adverts are rare • The magazine prides itself on being independent • No advertorial • Focus on editorial and content
  5. 5. LONGER, UNBROKEN ARTICLES
  6. 6. DETAILS ARE CENTRAL.
  7. 7. DIFFERENT TOPICS
  8. 8. DIFFERENT PLATFORMS Print iPad
  9. 9. Podcast iPhone
  10. 10. Vimeo http://vimeo.com/portmagazine
  11. 11. Website http://www.port-magazine.com/
  12. 12. FINANCIAL • High price point - $13/£6 • Subscription is still expensive - £20 • Advertising has no power • Lots of partnerships - large print circulation/distribution - circulated in fashion/retail stores
  13. 13. “ The issue is not about whether we’re going to be reading off of paper or whether we’ll be reading off backlit screens or whether we’re going to be reading on the moon. The future belongs to visionary and courageous people to get the power back to the editorial floor.” - Tyler Brûlé, Monocle

×