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How one cement company's online ad addressed questions and led to a sale without asking to "Buy Now

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Navanee Viswa
Navanee Viswa

Here is how a cement manufacturing company utilise video channel to build their marketing stack.

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I CAME ACROSS THIS ONLINE AD BY A CEMENT MANUFACTURER. Online ads utilised well.
On the surface, it may look like just another digital ad you ignore, but it’s NOT.
They are addressing one of MY probable questions. I’m inclined to them already.
Not only that, they are giving me the content form which I’d like to consume - Videos.
They don’t stop there, their videos are addressing ME. I’d like to know more.
That video is linked to their brand channel on YouTube. I’m already on their video channel now.
Here, they are addressing more of my questions.
Without the CTA “Buy Now”, I’m sold.
Owned Media Earned Media Paid Media Successful companies invest in owned media. Your brand video channel on YouTube is one of your powerful Owned media.
Hello! I’m Navanee Viswa, and I help brands build their brand video channel. @navaneeviswa
DM me for a commitment-free 
 audit of your brand video channel.

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How one cement company's online ad addressed questions and led to a sale without asking to "Buy Now

  • 1. I CAME ACROSS THIS ONLINE AD BY A CEMENT MANUFACTURER. Online ads utilised well.
  • 2.
  • 3.
  • 4. On the surface, it may look like just another digital ad you ignore, but it’s NOT.
  • 5.
  • 6. They are addressing one of MY probable questions. I’m inclined to them already.
  • 7. Not only that, they are giving me the content form which I’d like to consume - Videos.
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  • 9. They don’t stop there, their videos are addressing ME. I’d like to know more.
  • 10. That video is linked to their brand channel on YouTube. I’m already on their video channel now.
  • 11.
  • 12. Here, they are addressing more of my questions.
  • 13.
  • 14. Without the CTA “Buy Now”, I’m sold.
  • 15. Owned Media Earned Media Paid Media Successful companies invest in owned media. Your brand video channel on YouTube is one of your powerful Owned media.
  • 16. Hello! I’m Navanee Viswa, and I help brands build their brand video channel. @navaneeviswa
  • 17. DM me for a commitment-free 
 audit of your brand video channel.