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Why does a D2C manufacturing company distribute their videos by paid ads?

Here is how a cement manufacturing company utilise video channel to build their marketing stack.

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I CAME ACROSS THIS ONLINE AD
BY A CEMENT MANUFACTURER.
Online ads utilised well.
Why does a D2C manufacturing company distribute their videos by paid ads?
Why does a D2C manufacturing company distribute their videos by paid ads?
On the surface, it may look like just another digital
ad you ignore, but it’s NOT.
Why does a D2C manufacturing company distribute their videos by paid ads?
They are addressing one of MY probable questions.
I’m inclined to them already.
Ad

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Why does a D2C manufacturing company distribute their videos by paid ads?

  • 1. I CAME ACROSS THIS ONLINE AD BY A CEMENT MANUFACTURER. Online ads utilised well.
  • 4. On the surface, it may look like just another digital ad you ignore, but it’s NOT.
  • 6. They are addressing one of MY probable questions. I’m inclined to them already.
  • 7. Not only that, they are giving me the content form which I’d like to consume - Videos.
  • 9. They don’t stop there, their videos are addressing ME. I’d like to know more.
  • 10. That video is linked to their brand channel on YouTube. I’m already on their video channel now.
  • 12. Here, they are addressing more of my questions.
  • 14. Without the CTA “Buy Now”, I’m sold.
  • 15. Owned Media Earned Media Paid Media Successful companies invest in owned media. Your brand video channel on YouTube is one of your powerful Owned media.
  • 16. Hello! I’m Navanee Viswa, and I help brands build their brand video channel. @navaneeviswa
  • 17. DM me for a commitment-free 
 audit of your brand video channel.