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Why does a D2C manufacturing company distribute their videos by paid ads?

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I CAME ACROSS THIS ONLINE AD
BY A CEMENT MANUFACTURER.
Online ads utilised well.

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On the surface, it may look like just another digital
ad you ignore, but it’s NOT.

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They are addressing one of MY probable questions.
I’m inclined to them already.

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Why does a D2C manufacturing company distribute their videos by paid ads?

  1. 1. I CAME ACROSS THIS ONLINE AD BY A CEMENT MANUFACTURER. Online ads utilised well.
  2. 2. On the surface, it may look like just another digital ad you ignore, but it’s NOT.
  3. 3. They are addressing one of MY probable questions. I’m inclined to them already.
  4. 4. Not only that, they are giving me the content form which I’d like to consume - Videos.
  5. 5. They don’t stop there, their videos are addressing ME. I’d like to know more.
  6. 6. That video is linked to their brand channel on YouTube. I’m already on their video channel now.
  7. 7. Here, they are addressing more of my questions.
  8. 8. Without the CTA “Buy Now”, I’m sold.
  9. 9. Owned Media Earned Media Paid Media Successful companies invest in owned media. Your brand video channel on YouTube is one of your powerful Owned media.
  10. 10. Hello! I’m Navanee Viswa, and I help brands build their brand video channel. @navaneeviswa
  11. 11. DM me for a commitment-free 
 audit of your brand video channel.

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