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Video marketing case-study on Fisher & Paykel

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Video marketing case-study on Fisher & Paykel

  1. 1. A Case Study on Fisher & Paykel’s Brand Videos Award winning Kitchen appliances manufacturer.
  2. 2. Firstly, the videos on their website are hosted on a separate video hosting platform, not on YouTube.
  3. 3. They’ve got their brand channel on YouTube as well. In fact, this is how it should be.
  4. 4. Let's see more about their brand channel.
  5. 5. A nice intro video that addresses their ‘why’.
  6. 6. Well-organised sections.
  7. 7. Sections addressing their product verticals.
  8. 8. Crystal clear “About” section.
  9. 9. ‣ They've got 4.63K brand ambassadors who will talk about them when there's a conversation on kitchen appliances. That's the power of educating your audience. ‣ All their subscribers are either their current customers or potential customers. ‣ With every new view to their videos, a customer acquisition is under progress. WHY THEY DID IT?
  10. 10. LET’S SEE THEIR WEBSITE They’ve classified their videos very well into 4 categories.
  12. 12. This is exactly what we do.
  13. 13. Owned Media Earned Media Paid Media Successful companies understand the power of owned media and invest in it.
  14. 14. Video Marketing Company A Case Study by Ideas + Production + Channel Mgmt