1. A Case Study on Fisher & Paykel’s
Brand Videos
Award winning Kitchen appliances manufacturer.

2. Firstly, the videos on their website are
hosted on a separate video hosting platform,
not on YouTube.

3. They’ve got their brand channel
on YouTube as well.
In fact, this is how it should be.

4. Let's see more about their brand
channel.

5. A nice intro video
that addresses
their ‘why’.

6. Well-organised
sections.

7. Sections addressing
their product
verticals.

8. Crystal clear
“About” section.

9. ‣ They've got 4.63K brand ambassadors who will talk about them
when there's a conversation on kitchen appliances. That's the power
of educating your audience.
‣ All their subscribers are either their current customers or potential
customers.
‣ With every new view to their videos, a customer acquisition is
under progress.
WHY THEY DID IT?

10. LET’S SEE THEIR WEBSITE
They’ve classified their
videos very well into 4
categories.

11. VIDEO HOSTING PLAN

12. This is exactly
what we do.

13. Owned Media
Earned Media
Paid Media
Successful companies
understand the power of owned
media and invest in it.

14. Video Marketing Company
www.studionavans.com
A Case Study by
Ideas + Production + Channel Mgmt