Successfully reported this slideshow.
Your SlideShare is downloading. ×

Online ads, marketing, content, how does altogether work?

Ad

Did a small exercise on
online ads.

Ad

Below are the ads I have seen/targeted on one day.
Following are the ads


I was targeted.

Ad

Online Ads
I’ve added my comments
next to the ads.

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Check these out next

1 of 39 Ad
1 of 39 Ad

More Related Content

More from Navanee Viswa (20)

Online ads, marketing, content, how does altogether work?

  1. 1. Did a small exercise on online ads.
  2. 2. Below are the ads I have seen/targeted on one day. Following are the ads I was targeted.
  3. 3. Online Ads I’ve added my comments next to the ads.
  4. 4. Poor targeting, I don’t know anything about softwares. I don’t know what Turing is. Never heard of them earlier. I’d most likely ignore their ads. Online Ads
  5. 5. Seems like, recruiting through ads. Will candidates click the ad without knowing anything about them earlier? Online Ads
  6. 6. I know Tata. Oh, I can shop online! I might check out the ad. Online Ads
  7. 7. I don’t know about them. Seems like courses for competitive examinations. - It’s a digital product. I may click the CTA if the deal is good. Online Ads
  8. 8. I don’t know about them. Seems like an aggregator app. I may click the CTA if I order often. Online Ads
  9. 9. I have been seeing their ads a lot of late. But, they’ve only entertained me using their commercial- like videos. I wish they’ve educated me about their service. I may not click their ad. Online Ads
  10. 10. I know Garmin, and have heard a lot about them. If I’m in need of their product, I will click their ad. Online Ads
  11. 11. I don’t know about them. Even though their ad looks like they’re trying to help me, I couldn’t understand much from their ad copy. I may skip. Online Ads
  12. 12. As you have seen, there are different businesses using online ads. Online Ads Literally designed for conversion.
  13. 13. Some of you might respond differently to these ads depending on many variables. Online Ads
  14. 14. Online Ads But sure, you’d have got a sense of how people think and decides in split seconds upon seeing your ads.
  15. 15. Content Let’s move on to next part.
  16. 16. It is good to work on your branded content and utilise online ads to scale up from there on.
  17. 17. Why?
  18. 18. I CAME ACROSS THIS ONLINE AD BY A CEMENT MANUFACTURER. D2C
  19. 19. On the surface, it may look like just another digital ad you ignore, but it’s NOT.
  20. 20. They are addressing one of MY questions. I’m inclined to them already.
  21. 21. Not only that, they are giving me the content form which I’d like to consume - Videos.
  22. 22. They don’t stop there, their videos are addressing ME. I’d like to know more.
  23. 23. That video is linked to their brand channel on YouTube. I’m already on their video channel now.
  24. 24. Here, they are addressing more of my questions.
  25. 25. Without the CTA “Buy Now”, I’m sold.
  26. 26. Because they are using online ads on top of their content stack.
  27. 27. 1 2
  28. 28. Taking their audience through gentle steps.
  29. 29. Build your content stack(1), distribute your content(2), help them make the purchase(3). In that order.
  30. 30. Hello! I’m Navanee Viswa, and I help brands build their brand video channel. @navaneeviswa Yes, part of your content stack.
  31. 31. DM me for a commitment-free 
 call for your video content strategy. Or SMS me at +91-98430 29750
  32. 32. Video Marketing Company www.studionavans.com Ideas + Production + Brand channel Mgmt

×