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Stop Wasting Time With Social Media


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Presentation for Ventureneer.

Published in: Technology, News & Politics
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Stop Wasting Time With Social Media

  1. 1. Stop Wasting Time with Social Media! How to Avoid the 9 Most Common Mistakes that Waste Time, Sap Energy & Derail the Best of the Best
  2. 2. Mistake #1: Not Knowing Why Use your “why” to guide you. When you wonder if you should use a certain social media tool or respond to an invitation to join a social network – check in with your “why”.
  3. 3. Mistake #2: Social Media Haystacking You can have it all – just not all at the same time! Examine your marketing. What’s working? What’s not? Replace what’s NOT working with social media.
  4. 4. Mistake #3: Poor Time Management Use your calendar ruthlessly. Which are your content-generating days? Which are your social media administrative days? Which are your days to actively engage?
  5. 5. Mistake #4: Not Having Your Short List Pick your services wisely. Which services will you use? Which will you ignore? Do you have room for trial-and-error?
  6. 6. Mistake #5: Not Setting Boundaries Create social media parameters. Who will you “friend” and why? Who will you ignore and why? Set “rules” for each networking service and tool.
  7. 7. Mistake #6: Not Considering the Source Who am I? award-winning social media consultant,  blogger, speaker, journalist and technologist columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany
  8. 8. Mistake #7: Not Leveraging Software Organization = Sanity Let your software do the heavy lifting. Use “tack on” services to stay in the loop.
  9. 9. Your “social media bus” Evaluating consultants Mistake #8: Not Getting Help
  10. 10. Mistake #9: Not Measuring What doesn’t get measured, gets forgotten! Are you on track or not? Recognize a derailed effort. Triage & troubleshoot.
  11. 11. The Golden Rule… Do unto others as you would have them do unto you. BONUS Mistake: Not Using The Reciprocity Rule
  12. 12. Questions? Interactivity
  13. 13. Lena L. West - xynoMedia [email_address] 914.377.0600 Connect