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LinkedIn has made almost as many changes as Facebook! Who can keep up much less get any real business benefits from it? In this session, Social Media Strategist Lena West will share some of the valuable tactics she teaches her Private Coaching Clients. You’ll leave with easy things you can do on LinkedIn that will make a difference in your LinkedIn presence and wallet. Discover the #1 mistake 60% of LinkedIn users make that cost them business and puts a ding in their reputation, how to EASILY and painlessly build your LinkedIn network and why your “best friends” on LinkedIn are the letters E and R. Learn why it may not be ideal to start your own group, and what you probably want to do instead, how Google will lead you to LinkedIn victory with minimal effort and high returns, and more!